Several main methods of the Alexa rankings cheating

Absrtact: Alexa ranking is currently a more authoritative assessment of the site traffic indicators, ranking higher represents the greater the number of visits; Because high ranking for a site can enhance the value of the site, increase advertising sales, to obtain more investment, so many webmaster will

Alexa ranking is currently a more authoritative assessment of site traffic indicators, the higher the ranking represents the greater the number of visits, because the high ranking for a site can enhance the value of the site, increase the sales of advertising, to obtain more investment, so many webmasters will take the Alexa ranking cheating methods to brush their own rankings; Also have a variety of brush Alexa ranking Services:

Today I summarize the Alexa rankings of several major methods of cheating for your reference:

1, Chicken Cheating:

In fact, many of the high installed capacity of free software, have played the role of the broiler, the software will be run to the Alexa server to send free software to the site to visit the data, to avoid the Alexa distributed Server data IP recognition and judgment, to cheat the purpose.

2, Mutual brush cheat:

Alexa ranking mutual Brush Alliance, using a platform to gather a lot of webmaster, site Webmaster site submitted to this platform, using a program to allow each webmaster to run more than one computer running; This program automatically controls the computer to open and close more than 10 web pages. Because these computers all installed Alexa, so every time open the site will be to Alexa data to increase the number of visits, so as to enhance the Alexa rankings.

3, click Cheat:

The Alexa toolbar installed on the computer, set the automatic refresh click, and then add the automatic refresh statement in the website page, make the page automatically refresh click, increase the number of visits to increase Alexa rankings.

4, Virus cheating:

This virus is not really a virus, just refer to the same forced click of a virus; When a visitor opens a Web page, the page quickly goes to another page that is completely different, or tells the viewer that the page has a new domain, click in; Will find a website that is another Web page, which achieves a high number of clicks on the site.

5, Crack cheat:

Crack Alexa toolbar, write programs, simulate multiple computers to visit the site, and then send the data to the Alexa database server.

This is the Alexa rankings of several common methods of cheating, so how can investors to identify whether it is cheating? Today, I teach you to identify Alexa rankings cheating methods-See cheat:

To give a more well-known OTA site-cool News Network to teach you how to identify.

The following is cool news network in the last 6 months Alexa rankings change, from the figure can be learned that the last seven days, cool network Alexa ranked more than 100%, far more than normal 10% range; (normally, a site within 5000 of the world's rankings unless the company has a large business adjustment, Otherwise, its ranking data will not be more than 10% of the price; In addition, in July-August, cool network also has been Alexa Clear Zero records:

Perhaps six months of data can not explain the problem, then the following figure is the most recent two years in the domestic main OTA site of a flow trend comparison; the figure is clear that the mainstream OTA Web site traffic is basically stable, cool News Network A solo show, has been Alexa Zero records. So basically can determine the cool network has Alexa rankings cheating suspicion.

Finally, it is emphasized that although the flow of investors and advertisers is the key indicators, but at this stage investors and advertisers have more means to measure the effectiveness of their investment, venture capital will be integrated to look at the value of the site, and not only value the flow ranking situation; There are many examples of Web site cheat Brush rankings that lead to lower rankings. In fact, do a good job site content, improve the site's own value is the most critical, after all, only good content will attract more traffic.