Shanda Literature business model has been "cloned"

Source: Internet
Author: User
Keywords Shanda Literature Chinese online literature
Tags advanced business business model copy developed developed countries google google+

"When I first introduced the concept of Chinese online literature to overseas investors, many overseas investors found the business model 'too good to be true' - so incredible!" A few days ago the Shanghai Writers Association At the ceremony, Qiu Wenyou, chairman of Shanda Literature, told reporters that the original Internet business model of "belonging to himself and Pratt & Whitney to the world" explored by Shanda Literature has now been "cloned" by the markets of many developed countries. In the past, the awkward situation of "Chinese-style Google, Chinese-style E-book, and Chinese-style Yahoo" of the advanced foreign business model "Copy to China" was also improved.

According to Qiu Wenyou, after more than ten years of exploration in online literature, the sources of income of writers are no longer relying solely on the paid reading of the novel itself. The copyright arising from novels and the development of the industrial chain behind it are the keys to the development of online literature. Whether it is the adaptation of fiction into a game work or the adaptation of a novel to a movie and TV drama or the creation of fiction and other cultural products of the same name, the market after deep cross-border cooperation in online literature is undoubtedly a more powerful growth point. It is reported that the creation of serial literature by Shanda Literature - paid reading - copyright-based online literature business model is more and more recognized by the international community in North America, South Korea and Japan and other developed markets have begun to appear as "North American Grand Literature "," South Korea's grand literature "," Japan's grand literature "of the enterprise. Even international investors recognize the core value and scalability of this industry and include Shanda Literature's business model as a textbook for research. "Being able to be 'cloned' by the developed countries as the Internet business model that the Chinese themselves have explored makes us full of cultural confidence!" Qiu Wenyou said.

It is reported that Shanda Literature in the copyright operation carried out by the full copyright operation mode, has now achieved a "one production, multiple use, full copyright profit." After years of intensive and intensive work in the field of copyright operation, nowadays literary works have been extended to such fields as film and television, games and comic books, for example, the movie and television programs "Step by Step Startlingly", "I am a Special Forces" and "Children in Hard Conditions" , Popular games "to break the sky", "Panlong" and so on.

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