Shanghai beach from Internet webmaster Big talks quick Success Road

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A few days ago fortunate to participate in the Shanghai Beach community organization of the fourth session of Shanghai Internet Webmaster Conference. I didn't hear about it a year ago. Shanghai Beach Community, as an investor and Internet practitioners may be a bit outdated, even later heard also not how to rest assured. The local portal is never my investment and research object, because the local portal market development bottlenecks, profitability has limitations.

Not until the 16th afternoon, I and the joint venture Yong Xuan Fund friends to attend the conference, only to discover the Shanghai beach This local portal in Shanghai's influence, in the Internet industry influence. More than 100 meters queued to sign up for the scene, more than 600 people from all over the country came to the participants. There are Jiading government, Shanghai Communications Administration Bureau, Shanghai Information Service Industry Association, Xuhui Software Park, Fudan Software Park leadership, as well as Tencent's Sing marketing center, vice president of Hangzhou Stone, ADMIN5 CEO and many VC funds and local portals founder and so on.

Very curious, a local portal can have such influence in big Shanghai. Very surprised, in a short span of two years to have such a dominant power on the Huangpu River and the Indian image of the local portal very different. After the meeting carefully studied the Shanghai beach, and found something different from the other local portal. At this moment, I really want to know how Shanghai Beach has made this project so youthful? Especially in such a short period of time.

The next day after the meeting, I had a long talk with the founder of the beach. In a café in Lujiazui, I can not wait to ask the first question, Shanghai Beach community How to do in two years, what method? The other side smiled and answered, this question has been asked countless times since yesterday. I said, you are not bad to me this time.

After a long talk with the founder, now influential local portals have 7-8 years of operating time, and the current development and profitability still have some limitations. In the process of long talk I have a certain understanding of the development of Shanghai Beach, the entrepreneur (team) has a new understanding of the development model of Shanghai Beach has also done a serious analysis. Back to the company made a simple summary, feel some things for the initial entrepreneurs have some help and inspiration, along with, take out and share with you.

First, choose the project to find the direction, correct face setbacks and failure

1, knowing that the local portal has limitations, why do you want to do Shanghai beach community, instead of doing other network projects?

In fact, Shanghai Building LAN Network Technology Co., Ltd. (www.6665.com www.shanghaitan.com) has more than 4 years, is only the operation of the Shanghai Beach Project only two years, not to do other projects but failed.

2. What projects have been done?

Firefly a pass, network games, network hard disk (is now called the Cloud) electronic album (Taobao image storage) and so on projects to do too much.

3. Why did these projects fail? Simply say a few examples and the reasons for failure.

1, the first in 07 to do is open source system "Firefly a Pass", is now the QQ open login system, then 07 the United States has an OpenID project I feel good. At that time, we all pay attention to innovation, pay attention to core competitiveness. Domestic found no one to do we began to research and development, when the development of the discovery of no market, because I am not Tencent, no those sites need so many users. (Innovation, the risk is too great, when the pioneer is accidental, when the martyrs are inevitable)

2, and then do E-commerce, just start not know what to sell good, feel open Taobao store people, need to store pictures or files. I made an album. Results of the study is not in-depth, the last to know that the picture does not make money, bandwidth to 100M exclusive, server hard disk to 1T. The real money is the design of the shop (also hard money), stored pictures is value-added services. (not after careful study of profit model, just feel Taobao users so much, as long as a small part to save can make money, this is the gap between the ideal and the reality)

3, Shanghai is an overflow of the local games, China's online games large companies are basically gathered here, a succession of failures, what to do to the company to bring a way out, every day lingering in the heart. In Shanghai ran nearly hundreds of network companies and gaming companies, found that network companies, including E-commerce loss to make a yell, and the game company is basically in the sound of a big fortune. Shi Yuzhu's journey game is a mess of fire. With a few brothers to discuss, decided to start transformation to do online games, did not think this is a mistake.

The original team of brothers, the basic online games do not understand, from customer service to technology to the market, the basic are laymen. So a lot of things have to be done. In particular, marketing should be carried out by myself, it is this market promotion, let me find a new opportunity, once I was in Anhui Province to do the promotion, to the local website to do an advertisement, the result of a word chain one months 3000 yuan and no discount, no matter the effect is good or bad. Next i in Jiangsu, Shandong, Zhejiang and different local portals to cooperate, found that the local portal this looks some "ancient decline" of products, is the most profitable and fairly stable products.

Finally, we decided to turn back to the network company, cut off all the current products, local portal although there are limitations but after our careful investigation, and even to get accurate data, run to someone else's company to work. Finally summed up Shanghai's market turnover can do 500 million, because Shanghai is China's Shanghai, Asia's Shanghai, the world's Shanghai. Shanghai is a battleground for all businesses. Our investigation has now been confirmed in our Shanghai beach.

Failure is not terrible, it is terrible that you finally conquered the failure, or failed to conquer you. Most Internet companies are dying in search of the Dark before the dawn, visible direction to an Internet start-up enterprise is how important ah. Do what you are good at, do what you can. Can not be the same, not only to see the phenomenon, but must see through the phenomenon of nature, others do good, they do not necessarily good.

Second, the establishment of the company (team) culture, Unified Team thinking

1. What is the company culture of Shanghai Beach?

What is the company (culture) in my opinion, that is, the whole team's establishment and unified Team thinking is the foundation of the company's development, but also the cornerstone of the company. Only the people of the team unify their ideas and have clear and consistent goals. Just like the Chairman Mao's goal of leading the Reds is to let all the people turn to be masters. Every company has its own long-term goals.

Although the project has changed a few years, but we have never changed the determination of big company in the future. And often someone wrote a few Limerick to encourage themselves "Pudong Xia Red Puxi Blue, the city of Shanghai Beach." Shanghai hundred War wear the gold, not to lift the end of the Lou.

Small teams or small companies, not much of a corporate culture, in fact, is the founder of the understanding of things and beliefs. As Chairman Mao's loyal admirer, our company's culture is also not afraid of bitterness, two not afraid of death.

Entrepreneurial small team or small company, like a newly built team. We have to learn that the Reds did not rob the gun, did not eat did not drink the same victory. The enemy side has to grab guns, have to eat and drink, every month there are two pieces of the Ocean (silver) is also eliminated.

In addition, every Friday, our company will conduct regular training, one-on-one communication with you, to solve the obstacles in our minds and practical difficulties

2. How to build a team?

Team building is important, and now the time for a solo campaign has passed, especially from the zero-starting small-company small team, unlike those with a lot of money or a VC, recruiters are waving and calling. Because of money ah, not afraid of waste.

Entrepreneurial small businesses are tightening their belts. The choice of people must be cautious, the flow of talent is the biggest cost of small companies. Be sure to find people who share the same goals and are willing to start their own business.

Small companies or small teams, all people in the team must understand a truth, in the entrepreneurial company is to have money, important people no place, want to do things well, the road only one, more hardship than others, more than others pay.

Imitation replication, combined with micro-innovation

1, why finally decided to follow the path of imitation replication?

The reason is very simple, one is my own experience, all of my own innovation ended in failure, and the second is China's current success of several large internet companies, but also copied from the start, the success of the few alone innovation.

Summary: Surpasses, Weibo and blog is the difference between the number of words, but his spread and influence has appeared in the days of the difference.

Small and medium-sized entrepreneurs, weak, in today's Chinese internet environment, imitation than innovation more successful reliability.

Iv. subversion of tradition and accelerated development

1. Why subvert the traditional local portal operation mode?

It's not that I want to overturn, but I can't afford to. Local portals have a bit of market share of more than 5 years, the impact of the more than 7 years.

Traditional local portals are starting relatively early, slowly boil, slowly. At first there was no commercial operation, starting business operations when the user base was sufficient to be able to radiate its location. And these local portals generally have less competitive pressures.

I am not the same in Shanghai, one is a large population of Shanghai, user interaction is relatively slow. The other is the Shanghai beach start and the late user base is small. And Shanghai's portal competition pressure, a lot of investment in the Web site billion.

So on the beach on the first day of the request is to achieve profitability in the second month, to achieve their own hematopoietic function. Only oneself can hematopoiesis, can quickly enlarge.

V. Adherence to and implementation

A What kind of persistence and enforcement do you think can make the current local portal good?

The initial stage of local portal, interaction is very difficult. In particular, small companies with no money need to have the spirit and endurance of the tortoise and hare in the race. Now is an era of information flooding, want all users to run to your site to do share, must do eight years of resistance to the preparation and thought, do not want to become famous overnight.

The ideal and the Grand blueprint will be put into action at last, if only in the dream of everyone. And a bigger one than one thought. What we need is not wishful thinking, but action to be put into practice.

Entrepreneurship is a doomed lonely road, is the so-called peak high no smooth. Be sure to face difficulties and solve difficulties. Focus, professional to do what they can do, do their own things, based on the reality, perseverance and commitment to their dreams, in order to reach the other side of victory.