Shanghai World Expo: Watching the stage at the curtain call

-Reporter Zengxiang More than 70 million Chinese and foreign tourists, 80 billion yuan direct tourism income, signed 1.2 billion U.S. dollars foreign investment projects ...　　With these dazzling figures, the 2010 Shanghai World Expo was a splendid ending. There are forecasts that the contribution of the World Expo to Shanghai's GDP will reach 5%, and the overall investment in the Yangtze River delta will reach 40% to 50%.　　Affected, the tertiary industry in Shanghai's GDP share will rise to 60%, a new record.　　So what did the Expo bring to the exhibitors who spent a lot of money and manpower to showcase their future new technology and make some really cool "gadgets"? The oil pavilion, with the theme of "oil, extending the city's dream", is arguably the hottest corporate pavilion in the World Expo. At the closing ceremony, 6 deputy curators reported on their impressive performance: 188 days, 3.61 million visitors, and the average waiting time for 4 consecutive months to be ranked first in all the pavilions, creating a World Expo legend where the opening was announced to stop queuing. World Guinness Certification Body, to the Oil museum curator Liu Junjie issued a representative "China's most" two certificates: Shanghai World Expo Oil Pavilion façade, with a very rich petroleum and petrochemical characteristics of the PC board fine imaging of the unique creative and excellent technology, to create a domestic "special-shaped PC board combination led fine imaging area"; The main exhibition film　　Oil dream, continuous screening of 13,166, creating a domestic "188 consecutive days to show the largest single 4D film." Zero emissions, 0 of traffic accidents, remoteness from oil dependence, distance from traffic jams, driving fun, are the beauty of the 2030 city life of the car pavilion, and the future traffic targets that SAIC and GM want to achieve. It can be said that the biggest success of the pavilion is to give every visitor the heart of a dream. At the 1939 New York World Expo, GM proposed a highway network designed to connect the states. Since then, the design has evolved over the decades, completely changing the United States.　　There is also reason to believe that the World Expo will be displayed in the future of the traffic scene, but also in the near future to become a reality. The "smart home" concept on display at the National Grid Pavilion has now become true in Shanghai. Located in Pudong, the Yue Regal Court Network demonstration Community has more than 100 households in advance to enjoy the convenience of intelligent home. "These users use new technologies such as low-voltage optical fiber, smart meters and new materials to achieve a multiple-network integration of power lines, telephone lines, online and cable TV," said Teng, curator of the grid. "In other words, only a control terminal or set-top box, you can control the TV, heating, air-conditioning, electric curtains and other home appliances, and access to energy analysis."　　Make a phone call home, can also be based on voice prompts remote control. The Chinese security Museum is the only World Expo Enterprise Pavilion in China's financial industry, and it is also the first financial enterprise venue in the 159-year history of the Expo. What people see in this pavilion is the development footprint of the whole Chinese insurance industry. Compared with other exhibitors, the Chinese security MuseumIdentity is more special. Because China is not only a exhibitors, but also the World Expo's most important risk-sharing and guarantor. Curator Wang Bancheng said: "The museum is only part of our corporate image, our most important work is reflected in the Expo service."　　"Therefore, the PICC is also considered to be one of the five most lucrative venues at the expo." China Aviation Museum curator Zhou Jun revealed that the aviation pavilion will be dismantled after the World Expo, the exhibition hall of 4D display system has been more than 10 cities of all ages.　　He said that if other cities are interested, the library's creative team will help them to build a 4D showcase system to achieve the "creative reconstruction" of the aviation pavilion. Visitors to the Expo Puxi Pavilion area will be attracted by Vanke's seven large "ricks" exterior wall modelling and "2049" pavilion names. "Vanke Pavilion is a low-carbon building, with wheat straw pressed as the most important building material, to find an effective way for the reuse of crop stalks," said Zhu Jianping, chief architect of Vanke's million-creative design management Center. Pavilion through the hot pressing and wind pressure two natural ventilation mode, maximize natural ventilation, thereby reducing the exhibition hall in the operation of energy consumption. "It is reported that the architect of the building--the multi-phase studio has been nominated by the second Chinese architectural Media Award Young Architects Award."　　Into the Vanke Pavilion, smelling the fragrance of wheat straw, to explore the significance of 2049, aftertaste of the pavilion in the dust storms, water, garbage classification, Golden Monkey and other small stories, Vanke Pavilion advocated by the "green" theme will naturally remain in people's hearts. A grand exhibition ended, someone in the inventory, but also someone busy harvest. Shanghai Enterprises jointly announced that, from October 25 onwards, the integration of SASAC subordinate 36 investment units, selected for the operation of more than 1000 companies involved in various aspects of the job, openly to the vast number of young people to send recruitment invitations, for Expo workers and volunteers "span dream Bridge." This position, from the introduction to senior management and other levels have, and some of the most challenging positions such as finance managers, research leaders, academic leaders and other positions in its list.　　Although the organizers stressed that the job fair is the embodiment of corporate social responsibility, but in the days before the end of the expo held such a job fair, will no doubt for the enterprise recruit satisfactory talent to provide convenience, but also a good way to promote enterprises. As the only global partner in the non-alcoholic beverages World Expo, Coca-Cola has successfully fulfilled its promise to "meet the World Expo and enjoy it." "Through the Shanghai World Expo This broad platform, Coca-Cola ' happy ', ' innovation ' and ' sustainable development ' The three spirit has been deeply rooted, after the expo we will continue to inherit these three spirit, actively promote the sustainable development of the community, so that people's life better." Guendry, general manager of the Coca-Cola Greater China Expo Project.　　At the same time, the museum announced that there are 4 items selected for the Shanghai World Expo Museum, they are: Splendid China "Bottle" I type my art bottle, 3D doll model, large cap model and Coca-Cola Cup-type display rack. Japanese industryThe pavilion will be the main content of daily life, highlighting the "Good life" in the warmth of elements. The curator Qiu gang about said: "Nissan Pavilion by a number of enterprises together, as a business, the continuous innovation of products and services is to make everyone have a more comfortable and beautiful living environment." Around this concept, the Japanese pavilion did not start from the human environment and other grand themes, but the big to small, close to ordinary people, show both the producer moved also let the tourists moved a better life, so that everyone heart to heart.　　"It is reported that the pavilion of a robot, a golden toilet," the most expensive dishes, "a set of cooking boxes and chopsticks, as well as the Pavilion 9 sets of badges will be left in the Expo Museum. Expert opinion Brenda, President of the American Chamber of Commerce in Shanghai, said the involvement of US companies was "one of many signs that U.S. companies are getting more involved in the Chinese market".　　Several companies have their own pavilions, and American companies have contributed more than 60 million of billions of dollars to the construction of the US pavilion. Professor Wang Zi, director of Beijing University's China Brand Research Center, believes that Chinese companies are actively participating in the Expo's performance, showing the world the wonderful Chinese manufacturing. At present, the global rise of China's economy is eye-catching, but many excellent Chinese enterprises are not fully recognized by the world, and the Expo provides a good platform in this respect.　　At the same time, he reminded Chinese enterprises to participate in the marketing of influential activities such as the Expo, should be a comprehensive and meticulous planning, that is, what form the enterprise participation in the extent of how deep, and fully do the activities after the end of the promotion work, the only way to achieve the desired effect. Famous brand experts, Huasheng Wisdom Industry (Beijing) Management Consulting Co., Ltd. General manager Li Guangdou from the food industry to create a food exposition perspective, that the World Expo is not only a scientific and technological civilization of the Expo, but also a variety of food competing Doo gourmet Exposition. After years of fighting, food companies have recognized the importance of brand management. The World Expo is the best embodiment of China's brand certification, the closer to the business is the recognition of brand tactics. The World Expo makes the whole nation have a deeper understanding of urban ecological civilization, and also provides a big background for enterprises to integrate ecological elements into food marketing. If Mengniu put forward the concept of "better ecological Life" by the industry's affirmation and support, then Mengniu held in the country "ecological action, to help China" large-scale ecological experience activities, a warm response. The World Expo is a country to show all its own civilization window, and the food industry related to the National livelihood in this window occupies a pivotal position. The food industry safety, green, ecology, Low-carbon, entertainment and so on the World Expo for the food industry guidelines for the new direction, but also the inevitable choice of international food industry. We look forward to more food enterprises in China to grasp the road of sustainable development and go abroad to the world stage.