Shangong: Some details in the optimization of website title

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; In our usual SEO title tag optimization process, there are a number of small issues have been a lot of SEO operators to discuss and dispute the focus.

1, whether the use of underline as a key word separator good, or the use of horizontal carry good? Many new entry-level seoer have this question.

Shangong some personal understanding below. Computer programs are all made up of English words, and in English, the horizontal carry "-" is indeed some words between the separator, but in practice, some large sites such as Baidu, Tencent, are the following underlined "_" as a separator, and in Google, it is the use of cross-shouldered separation. Therefore, in the operation of SEO is more common approach is: if you want to optimize the individual Baidu or other domestic search engines, use the underline to split the title tag, and if the operation of Google or other foreign search engines, the use of horizontal as a separator. Of course, if you want to have good performance in both Baidu and Google, Shangong suggests using underscores. In addition, there are many sites using "│" such as the logo to split keywords, such practices Shangong not recommended. In fact, there is no sign between the words of what the provisions of the text, I think as long as the search engine to identify our key words are separated from the, I now use a small comma to split the keyword.

2. How many characters in title will be eliminated by search engines as spam?

Many webmaster friends in order to make the search engine more clearly understand the content of their own web pages or websites, will be written in the title of a lot of keywords, and as a search engine of the anti-spam mechanism (where the spam is not a spam, but the search engine to think of the spam page, including cheat pages and meaningless pages) , if there are too many words, it is possible that the search engine is considered spam and be eliminated.

Therefore, in the actual operation of the SEO process, the best way is only in title to reflect the current page title and keywords as well as the name of the site on the line. Because even if the title character is more, on the Search engine results page can not be displayed there is no advantage.

3, title optimization will be the search engine that is SEO cheating?

Reasonable title optimization includes the optimization of the title structure and the optimization of the title text, such practice is not to be judged as cheating. However, if you add keywords that are unrelated to our site, or change the title frequently, you will be considered cheating.

4, the whole station all the previous more than 10 words are the same.

8630.html "> Sometimes we in Baidu or GG with" site: "command to view a site all included in the page, you can find that the first half of these pages of the content is the same, and some is the site name, some of the site is the main keyword, this practice must be avoided. Because the habit of search engine browsing Web page is different from ours, it is to look at the code directly, so when the search engine sees the title that appears in the code is the same, it will lose interest to the website itself.

5. Can you change the title tag frequently?

If the title of the page is frequently changed, the search engine will think that there is cheating, or that the site is changing the content frequently. Search engines also lose interest in the site, and take the principle of not record, in the portal-level SEO process, the general practice is to have generated HTML is no longer optimized, but to the new HTML page optimization, if the site is the use of pseudo static pages, the title to do a one-time small change, And not frequently modify the title of the page.

Above is Shangong in the process of SEO summed up and learn some title tag optimization process of the details of the issue, only to represent the personal point of view. With this operation or to friends in their own SEO optimization process for analysis and summary.

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