Share my experience on training website optimization and promotion

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Hello everyone, see everyone in the A5 and everyone to share the site to promote the method and experience, today I also talk about some of my thoughts and experiences, and we share learning, but also make some promotional friends. I am currently in a training organization to do network administrator and website promotion as well as search engine optimization. We all know that there are too many training institutions, the information on the network is also a dime, the relevant training keyword is not bought the advertising is a number of long-term lying on top of the big stations do not move, so many do this aspect of the network to promote the hope and daunting! But I still have faith in myself, so I keep on doing it, Of course, also achieved a certain effect, the following to share with you. In order to ensure the interests of the company I will not take out the key words out on this.

First of all, I first to the company's website for a comprehensive analysis and collation, optimize the page code, has been the keyword, description, so that the page looks not only search engine like, so that users also like. To know the user experience is important to everyone, search engine is a very special user. Through the comprehensive comb and optimization of the website, let the website run more smoothly, faster download speed, it must be explained that I took over before the company's website is used to build the station, very difficult to use, links particularly long, the column structure is messy, I decisively put the automatic station to deactivate, reuse a set after I modify the optimization of the CMS, Buy a fast virtual host, and do 301 redirects to the server, custom error pages, and so on, all of which must be done before tuning.

Then, we all know the concept of the long tail. Recently has been focusing on some long tail keyword search and ranked. Because of the training program that many companies are now buying ads on Baidu, or being occupied by some large information-type websites, because they are too much updated, of course, every day there are new information on the top. It is not impossible if I want to compete with them, but it takes more energy and time, but the industry is seasonal, some training programs can not participate after the time, or this time the identification of the national certificate expired. So I decided to start with the long tail word that nobody else noticed.

So how do I choose the long tail? First of course is to check the index Baidu, to see how many Baidu index, the election of some low index, of course, can not be a point of no index, so the value is also very low, the effect is not good. So it's easier to choose some index lows. I collected a large number of long tail words, and then specifically for these long tail words with articles, each article contains these words, and are original articles, daily maintain a certain frequency of the update of these articles. Baidu from the beginning of a three or four-day update to update a snapshot later every day, the long tail word also finally has the search volume, although the point of each word is not much, but add up daily antecedents or have a great promotion.

Then, on the basis of updating the original plan, I started to increase the external links of the website. We all know that the site's external links are also very important for the promotion of site rankings, these jobs can not be ignored. While I'm taking care of the long tail word, also began to the site's popular keyword screening and optimization, and some sites exchange links, on the blog to promote, and so on, these methods are specifically used to increase the site's popular keywords outside the chain, adhere to the nearly 1 months later, the effect is still good, An original ranking on the second page of the keyword also rose to the first page.

The above summed up a few of my optimization and promotion experience, I hope you have seen some help, can not be every site should do so, but for some sites can only be so step by step. The article is a word I knock, I hope you can reprint this article when retaining the link: www.jhpts.cn Thank you.