Share operation long Tail keyword to achieve traffic jump success experience

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To win the main keyword ranking is not easy, the test is the webmaster's patience and wisdom. But the long tail keyword operation is relatively easy, the effect is also quicker. Recently we material night think Secretary net catch some news hot spot, operation a batch of long tail keyword, attract the flow of serious exceed anticipate. Here, share some specific operational experience.

(1) Advance layout. Search engines always like new things, the sooner the more the probability of being included. To our material night thinking secretarial network mainly serve the party and party cadres, to provide the latest conference spirit is an important part. But generally important meetings, major websites will open a special version of the report, we are a small site, only the first step. Fortunately, many meetings are routine and highly predictive, such as first-quarter, two-quarter, and several more. This time we in August on the release of some 17 sessions of the V plenary related articles, was included, ranked stable in the home page. A key word before and after the meeting brings in more than 500 of the traffic, the effect is more serious than expected.

(2) Divergent thinking. User needs are multifaceted, we do the site to learn to stand at the user's point of view to think, what users need, we provide what. Because of the working relationship, we think secretarial network of the party and government work more understanding, then take divergent thinking, around a main key word, operating a lot of long tail keywords. For example, around the v Plenary, we have released the conference news, the full text of the bulletin, the spirit of interpretation, experience, convey the outline, the implementation of measures, reactions from all walks of life, Daily editorial and other related articles, and strive to provide a one-stop service, so that users have access to the income, and then collection site.

(3) Timely update. The importance of website update is self-evident. On our material night Think Secretary website, the article source is broader, to do is the necessary false original. We generally make a fuss on the title, on the one hand, add keywords, on the other hand to provide relevant article summary and TXT download service, to give users a good experience. In addition, pay attention to collect the timeliness of the article, as far as possible not to collect articles everywhere, such as the use of news search or using less search engine to find articles, as far as possible to let users see our website and other secretarial site features and advantages, improve the user two visits rate. Of course, it is necessary and useful to write some original articles yourself.

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