Share: SEO stability The most effective way is to fine-tune

Many seoer in the face of the above problems will always go to the discussion, and some push a question, some to QQ group questions, and some of the groups to discuss each other. The results are "user experience" "High-quality external Chain" "High quality soft wen" "Internal optimization", yes indeed these problems, but these questions are summed up a few words, concrete how to improve? Today, Li Xuebong and everyone to talk about the stability of the site rankings fine-tuning problem. Green thin () optimizer analysis is as follows:





What is the fine-tuning of the website?





fine-tuning is the adjustment of local changes to a page that has been around for a long time and has no change in content (including: text, pictures, and so on to modify and adjust visual elements)





Second, why do you want to fine-tune the role of fine-tuning?





Stable keyword ranking





Improve website conversion rate





solve the problem of





Stable keyword ranking:





Stable keyword Ranking this involves a page quality problem, if there is no content changes for a long time, the page quality will decline. This is like a long time has updated the site, gradually will exit the search engine, in fact, and your site on each page above (Page page content page) is the same reason. Many people know that the site needs to update every day to maintain the normal site of the collection and update (generally have updated is the homepage and column page/channel page), but ignored the content page. Each page in fact and the homepage of the same page is also need to constantly update, this update is: fine-tuning.





Improve website conversion rate:





said that the conversion rate of the site This will also say the user experience, user needs analysis, which involves data statistics. According to each cycle of site data to adjust the site to improve the conversion rate.





Everyone knows Baidu statistical tool: There is a function called hot try, everyone please see the following Baidu thermal attempt screenshot. The above color marked the site with the number of clicks, of course, the more red color means the larger the click. We can make adjustments to our web site through thermal attempts.





Adjust what? Guys, look at the picture. Can be drawn "travel Express" "Roaming Tibet" and "Tibetan drift Community" the largest number of hits on the three channels, "tour Mall" "Cruise video" second, "exclusive stand" basically no one clicks. What can we draw from the above data? " Exclusive stand "The meaning of the four words to tell the truth to learn friends I can not be sure what the following content, hehe. However, it can be boldly speculated that the site is for editorial reasons, offering some exclusive coverage on the "exclusive Stand" channel. Let's take a look at the data, this kind of story is not the news if the video is not a tour of Tibet, but the essence of the content aggregation of the mall is it. Such a channel in the navigation there is a contained and included in the adverse situation, from the data can be seen that the channel's meaning does not make it easy for users to understand ...





How do we fine-tune the above problems? "Exclusive Stand" The four words in Li Xuebong appear to be replaced first, replaced by a user-friendly name, the channel under the theme of the collection. (Event bulletin activities to broadcast high-end interview attractions large discovery) The column below really content is more "rich" ah ~ There are activities, there are also talk shows, and there are well-known scenic spots, in Li Xuebong it seems that such channels do not have to do activities or to do interviews, while the interview to learn a friend to establish video (video channel) under the audio interview, and " Attractions found in the big find "" in the "Site Daquan" column can ... When we adjust the "exclusive stand" text content to be adjusted after two weeks, if the click Rate rise, it proves that "exclusive stand" The four words will indeed mislead users, so that users can not touch the mind. If the second data still does not have clicks, can we consider removing the channel? Or at least not in the navigation.





Let's take a look at the "Travel Express" "Roaming Tibet" and "Tibetan drift community" of the three channels are so good, especially in the back of the "roaming Tibet" and "Tibetan drift community"





from the popular web site, most of the site's community is placed in the last of the Navigation section (Did you guys see this problem?), which has become a habit. For the above we can do data adjustment monitoring, such as "Roaming Tibet" in the "Cruise video" of this position, the "Tibetan drift community" in the "tour Mall" This position, the middle three in accordance with the rate of high ranked to low, that is to say: " Home-Travel Express-roaming Tibet-Swimming video-Tour mall-exclusive stand-Tibet drift Community ", when you have this fine-tuning to make appropriate adjustments, and then monitor the data to see if the adjustment is reasonable, the city time is long, as seoer will know the accurate data for our own site.





above just take the navigation as a case to explain, other modules similar.





to solve the problem of site down right:





through fine-tuning we can solve the site snapshots do not update the problem, update the problem, the site keyword piling problem, optimization over the problem, the specific is to see the overall layout of the site and user experience data in the website believe that the adjustment. Use good Baidu's thermal force tool, your site will be unique, then Baidu does not give you the weight is difficult. As long as your site to meet the needs of users, to provide the least time for users to find what they want natural Baidu is also on your site to impress.





three, how to do fine-tuning?





1. Page Content Adjustment





A: Home





Home Page How do we do fine-tuning? In fact, we have been doing fine-tuning. We usually update the home page generally have a call, so that the new published articles in the home page to show, in fact, the role of fine-tuning. There is the above said Baidu thermal attempt to fine-tune the way.





B: section page/Channel page





this kind of actually and homepage same.





C: Content page





for the content page, I can say that most seoer do not care, such as the content page is important long tail, but the general seoer practice is to do the inner chain, do the chain to do the promotion of its ranking. Few people use fine-tuning. Such as: Content page Add comment system, the important long tail to its monitor control HTML form of comment questions, or add their own good comments ... In addition to the content of the supplement, such as learning the current article, if the Seoer all the site to fine-tune the interest, think this way is very good, can be a good stable ranking, then the site fine-tuning the keyword will have a lot of peer search. At the same time, the technical method of site fine-tuning is also constantly improving and upgrading. Li Xuebong If later continue to write the same keyword article in their own blog that there is no need, I just need to fine-tune its text, modify the text to make this article more sound ...





A lot of friends of the website products are seasonal, such as selling clothes shopping mall site, which is very related to the seasonal. If the May everyone is buying summer clothes, if your website or the key recommendation spring, the reader you can think of your conversion rate will be high?





said the content page of the fine-tuning Li Xuebong have to say that the current collection station and manually published a large number of articles every day of this kind of station, to stabilize the keyword ranking is not a single update on the first page is enough, more importantly, fine-tuning the pages. Does it work to publish a lot of junk pages every day? Even if your site is to do seo, you go to A5 forwarding SEO related articles published also no use, because this kind of site in A5 have a lot of look, the page value is very high, when you transferred to your site not many users will see. The page value of the article declined (this drop is known by Baidu) He also knows that your article is a turn, if you turn this article more than A5 the page value of the article then you turn effective, if not more than reduced, when your site flooded with a lot of such words is useless. We often consider the Google Panda algorithm, Penguin algorithm is aimed at dealing with such problems.


is released by Green Thin (http://51jianfei.com.cn)