Sharing local community forum online Promotion Program

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Local community web site because it is serving the place, there are fixed user groups, so the promotion method and other types of Web sites are not nearly the same, the promotion of the site is not only the promotion of the line, the promotion is also very important. Offline promotion makes it easier for community users to find a sense of belonging and honor. Let's share the experience of these two ways of promotion.

First, online promotion

1, Hype Promotion

Most community site life is short-lived, a community site if there is no news for a long time, you may guess that this site is not. Speculation in addition to increase the number of visits to the site, another role is to tell you that my site is still alive.

The various forms of speculation, can be out of the spread of some shocking news, can boast from selling, can grandstanding and so on.

2, mail Promotion

Mail promotion is the promotion of point-to-point, not only save money and labor, for the forum community is a good way to promote. Mail promotion is not to send spam so simple, but to carefully edit the content of the message, the good things to each other. You can refer to several elements:

①, collect the relevant user's mailbox. including their own community users of the mailbox, competitor website user mailbox, business card or Yellow pages on the mailbox, information platform, such as the mailbox.

②, write the original message content. Do not let users know that you are in bulk mail, such as the use of a number of interrogative statements, you can arouse the attention of users.

③, choose the right email and send the way. Do not let the mail into the trash, pay attention to control the frequency of mail sent, but also need frequent replacement of IP, content should also pay attention to avoid advertising words.

3, forum post Promotion

Speaking of forum posting, is undoubtedly the most cost-effective way to promote, but most people in the forum post, is not deleted is banned, basically do not work hard. So we should be prepared before posting, and pay attention to some of the skills of posting:

①, Collection forum. Search by search engine or Web site navigation.

②, to the relevant forum Registration ID. To register a few more vest number, to facilitate the momentum, top stickers and so on.

③, the intention to write dozens of to promote the soft text content.

④, control the number of posts per forum, and record well, every once in a while to the top of the vest.

Second, offline promotion

1, the production of printed website logo products. such as hats, T-shirts and so on, can be sent to the website free of charge, can also be appropriate to charge a certain fee, but also to make a sum of money.

2. Provide business card templates with Forum ID and forum title. For members to download the use of cards due to the distribution of the objects are precision users, the effect of publicity than leaflets several times.

3, to find cooperation in the media. For example, to work with a magazine, our site to provide them with content, the magazine in the column on the logo of the cooperative website, you can pay attention to some newspapers and magazines, looking for this free advertising opportunities.

4, Offline activities. Let members from the line to the line, from unfamiliar to become friends, spread, wildfire will allow the site to form Word-of-mouth marketing effect, this is a very good way to promote.

The theme of the event can be a hobby, or a public interest activities, I believe it is easy to find an excuse for offline activities. Activities can be directly organized by the community managers, can also be the Forum community members spontaneous organization, the site to give reports and certain rewards.

5, mobile phone messages. When holidays to send blessings to members of the message, members birthday to send birthday greetings, the community has any major news or activities, can also be the form of mobile phone messages to inform members.

If you send a small number of SMS can be used to send their own mobile phone, if the volume is larger than the online purchase of text messages sent, such service providers have a lot of.

Local community site to do a good job, not only to master the basic Web site planning, operation, promotion and other related knowledge, but also need to be familiar with the local very understanding, and have a certain network relationship. Original: Hou Hongwei http://www.9518.com/baoliao/huati/reprint Note!