Shenzhou Computer to June board to reduce PC warranty boost gross profit margin growth

May 17 News, according to insiders said, Shenzhou computer will be in June in the gem officially listed. On the eve of the listing, Shenzhou has been part of the company's operating policies have been adjusted, will be Shenzhou machine one year, the main parts three years of warranty policy down to one year, the main parts for two years, it is reported that this adjustment will save the enormous cost of Shenzhou, and contribute to the growth of enterprise gross

According to Shenzhou insiders revealed that the Shenzhou or will be in June to July this year officially landed gem, group has begun to do a series of preparatory work, the company part of the operation of the policy has been adjusted, the first adjustment is the Shenzhou machine one year, the main components three years of warranty policy down to the whole year, the main parts for two years (except for tablets). It is reported that the new warranty policy from June 1 this year officially implemented.

It is reported that the Shenzhou computer in 2005 had planned to go to Hong Kong market failed, the 2008 impact of the SME plate was stranded because of the financial crisis; 2011 First application for GEM listing was not approved, until this year in February to the gem to be recognized, the Securities and Futures Commission of the Board issued a March 2 this Shenzhou Computer again submitted to the GEM listing application has been from the "preliminary stage" into "implementation of feedback."

According to the Gem IPO audit http://www.aliyun.com/zixun/aggregation/9807.html "> Work Flow," the implementation of feedback "before the issuance of the issue of the volume, and the final part of the approved distribution is very close, According to the Shenzhou Insider, actually Shenzhou computer has been in the first instance, GEM listing has no problem.

Despite the absence of obstacles to the listing, but the Shenzhou computer before the mishap is still hard to dispel the doubts of the capital market--pc industry has been known as the low margin rate, while the main low-cost Shenzhou computer profit is low. Prior to the Shenzhou computer announced the prospectus, Shenzhou Computer 2008 2009 2010 Gross margin is 13.98%15.22%15.81%, but this figure is difficult to be recognized, because the current domestic first, the world's second PC manufacturers Lenovo in the domestic gross margin is only 15%.

It is reported that the Shenzhou reduced after-sales service life, compressed service costs is to improve the gross margin. But even if the increase in gross profit margin, Shenzhou computer holding too concentrated problem is still difficult to solve, according to the previous prospectus disclosed that Wu Haijun and his relatives have a total of 92.73% shares of Shenzhou computer.