Shoal: Summarize Myself SEO Experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Note: I am not SEO practitioners or search engine ranking engineers, I try to ensure that the strategy is effective and consistent with the rules, if there is a fallacy, please skip or correct, I do not recommend some so-called "black hat" strategy, because can deceive the search engine is not long, So the garbage station or want to make quick money can also ignore this article, the goal of this article is to explore with you how to create a Web site both for users and search engine friendly.

Search engine Optimization Two documents worth reference: Google search Engine optimization Starter Guide and Baidu Search Engine Optimization guide, which is two official documents, well worth studying, other documents on the Internet too much misinformation and speculation (including this article, Though I tried to avoid it.

Always feel that SEO is a process that conforms to the Matthew effect, need to accumulate slowly, good performance of the site more and more good, so if there is a good site as long as possible to maintain the operation, if you want to change the domain name, the original link is best to do 301 jump to the corresponding link to the new domain name, this is the practice of search engine recommendation, We can look at the recent Javaeye switch domain name to Iteye, the basic links have done 301 jump, for the user is also very friendly, Robbin classmate is a master SEO, and later will mention his another brilliant place.

One, Link chapter

Rumor hao123 stationmaster xingping once said "SEO does not have what technology, is to rely on the chain", visible outside the chain of SEO is how important, we are linked to the page is called a child page, linked to the page page called the parent page, according to the Google PageRank algorithm, the child page of the parent page more, The higher the authority of the child page, the higher the authority of the child page, the higher the authority of the child page, the more authoritative the domain name is "www.miibeian.gov.cn", because basically all Chinese websites are linked to him, no matter how the website is doing, Google PR is steady for 10. (Do not attempt to access this site, have been abandoned, waste AH)

In addition to the chain, the site is also a very important part of the link, although the role is not as large as the chain, the victory in the control of their own, add some related links, in addition to other pages to enhance the authority, but also to improve the user's stickiness, reduce the bounce rate.

A very important part of the link is "anchor text", what is the anchor text, such as the link when the net, when the net three words is the anchor text, anchor text is very useful for search engines, because search engine difficult to get a certain page keyword, title acquisition is the most important source, Anchor text is also a very important factor, can be very brief description of the content of the page.

Here is a small story, many Americans are not satisfied with George W. Bush, so someone launched an initiative to build a link on their own blog, the link anchor text is "Loser", the link is the address of the bush in the White House page, so many people use Google search "loser", Bush's White House page stabilized in the first place, although the Bush White House page did not "loser" this keyword, jiabuzhu from the "loser" jumped over the link too much, also heroic. (Google has now improved its algorithms to avoid the use of anchor text).

When you add a link to a Web site, try to avoid linking to cheat sites, because "snake rat a Nest", search engine is easy to link to cheat site site also as a cheat site; the need to pay special attention to the opening of the blog space, message board, BBS and other sites, many spammer with a lot of water to paste the garbage web site, To pay attention to immediate clearance, otherwise easy to be accidentally injured, if the business needs can not be arbitrarily deleted, you may refer to the current micro-blogging practices, to provide a short address or address jump service, the most incompetent words, plus nofollow tag.

"Link Stack" is not a good practice, a piece of text inside the dense link to the target site, now the search engine has been very easy to identify.

Although the former Baidu "left Spiral elder brother" Scenery Unlimited, but "linkfarm" is not a good practice, the search engine has been able to identify, although the method of cheating can be a short time to get ranked, once by K, basically doomed.

For linking this kind of thing, suggest or 1510 slowly do, of course, there are resources to write some soft text posted to some quality website published also helpful.

Ii. Title article

The title of the page is the most important of all the factors that I think SEO a good title should contain keywords, such as the title of this article contains "Search engine optimization", "seo" These two keywords, the title should not be too long, avoid keyword piling, the title is too long, for each keyword weight is reduced, in addition, For search engines, the length of the page title is also limited, too long title is directly easy to cut off, you can look at this example, this is not a good title, the important key word put in the end is also truncated.

Personally think a good title design can refer to this format: Title _ Channel name-site name, good title "Short and short", and effectively grasp the psychological needs of users, for a long time, my article on MySQL pagination has been ranked first in Google

The Meta information for the page, including description and keywords, is not very useful for sorting, it is helpful for generating content summaries, so if you can add them, lest the search engines take unimportant text as a summary and affect user clicks.

Third, URL Chapter

URL directory not too deep,/a/b/c/d/e/f.html such a link weight will have some impact, the other maze type URL may be considered cheating/a/b/c/d/a/b/c/d/e.html

URL design as concise as possible, do not include some can not be automatically recognized as a URL by the system characters, user-friendly reprint

As far as possible using static URLs, although the search engine has been able to index dynamic URLs, whether for users or search engines, static URLs better

The same content, only a URL, try to avoid invalid parameters, some sites in order to statistical needs to add similar foobar.html?ref=xxx such parameters really bad, spread out, a page multiple addresses

Different types of content URLs should differ, such as List page/list/9527, content page/view/3306

About the directory and sub domain name of the choice, the weight of the sub-domain is higher than the directory, pay attention to balance, the general content less when using a directory, avoid abusing the sub domain name, the more subdomains, not too easy to accumulate the weight of each domain name, but also focus on maintaining several key subdomains

Good content and poor content must be separated from the subdomain or subdirectory area, Baidu Encyclopedia and Baidu paste the weight difference is very large, good content and poor content (such as UGC content) mixed together, easy to be accidentally injured

URL contains English keywords, Google is very good, Baidu is not very clear, the URL of several keywords suggested to "-" separated, there is not much evidence to do urlencode Chinese keywords to seo effective, but Chinese pinyin abbreviation for the user may be a little more friendly

For more time-sensitive content, you can use the date as a directory, now the search engine has been able to get the content of the page time

Good URL design should be able to understand, this URL design guidelines worth reading

Iv. Content

Original content more favored by search engines, search engines on the content of the collection also has a certain degree of tolerance, a good site should not be a large number of collection, so that their high-quality content is accidentally injured, search engine to determine whether the original content of the method has a lot, such as page generation time, source links, But the tragedy is that many of the domestic web site reprint without source address, if the weight of the reprint site than the original site, the first search engine index to, it is easy to line up in front, so we often see some aggregation of Web site search results on the front

The reading experience of the content is also very important, including the opening speed of the site, page stay time, bounce rate and so on, some of these indicators from the various search engine provided by the statistical system, or through the user behavior to obtain, such as page stay time, in the search results page midpoint between the first link and the second link between the interval, is likely to be considered as the first page to stay on the time, of course, this is somewhat inaccurate, because many people like to open more than one, but search engines should have a way to distinguish

The content of the page should be echoed with the title, applied well

......

Tags such as highlighting your title and core content, HTML tags are a lot of semantics, if possible, recommended to use the specification

Thematic content is the search engine's favorite, in search of some technical keywords, it is very easy to jump to the Javaeye keyword Content Aggregation page, which is also robbin clever place

Content page design as clear as possible, to facilitate the search engine indexing required content, if the search engine to the page to generate paragraph or directory information, congratulations, you show that the weight of your site has been good.

The content structure is as flat as possible and can be planned according to this structure: home, List page, content page

As far as possible to avoid using js/flash/iframe and so on to show the main content, only Google claims to be able to parse JS content, Baidu made it clear that will not parse JS content, the IFRAME was abandoned by all search engines

V. Tool articles

Google Webmaster Tools is what I think the best SEO tools to facilitate viewing the site's search engine performance status

Webmaster's home webmaster Tools is also a very good auxiliary tool to facilitate the view of PR, chain and other attributes

Baidu Index, Baidu Hot zone, Google adwords keyword tool for the optimization of the keyword is very useful

Good use of robots.txt and Sitemap is also good for optimizing web search engine Performance

PostScript：

Search Engine optimization is a long process, involving a lot of factors, the same bucket principle is also suitable here, the content of this article mostly from Google and Baidu that two official guidance documents, mostly through practical verification, welcome to Exchange fuchaoqun#gmail.com (#换成什么, you understand), You can exchange some resources for website promotion. Welcome reprint: Www.567msc.com