Shop mom: Soft writing axes unrivaled network

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How to conceive the product soft article promotion, the store mother thinks, utilizes the following three steps, may unrivaled the network:

1, seek truth from facts, treat people with sincerity: Introduction product Related specification attribute, do not have adulteration at all;

2, from the change of position, reasoning: stand in the user's perspective to promote products to users;

3, True and false, to love moving: case, product case, said the hype is not worth a valid case.

Next, we will elaborate on the three steps of the specific operation.

First, seek truth from facts, treat people with sincerity

The Great Leader Chairman Mao pays attention to seek truth from facts, not idealism, not only book, "Seek Truth from facts", it is Chinese ancient scholarship method, after a long history evolution, its content unceasingly enriches. Although we can not make a leader so high consciousness and realm, but we need to understand, as the main content of the soft text, we need to treat people with sincerity, can be mild rendering, but the rendering too much will be deceptive and exaggerated suspicion.

If your soft text theme is to promote your own product, then please carefully list the relevant instructions for the product, product name, specification, size, use, usage, price, characteristics, service, etc., the more detailed the better, these can be very complete and very easy to help you create an independent soft content of the main body, and for the reader, These are the most need to understand things, even if you write thousands of words with the product of the attributes do not want to do, light will make the reader confused, heavy will make the reader completely lose the trust of the product.

Second, the change of position, reasoning

Because as a soft text more is used in the promotion of products, good soft text promotion can bring the business, which also played a soft text of the greatest value.

The same product, after listing the corresponding specification attributes, you can start to direct the reader to sell their products. This step to say popular is to start to convert the text into benefits, according to the following several listed, but also the simplest soft content of the main idea of the process:

1, my this product is very good: the light said useless, so the key is to clarify why this product is good? You have to prove to the user, here you can use the above product specification properties compared with similar products, this is the simplest way.

2, my product is very suitable for you: The first question is you need to understand your products for the majority of users of the interests of the group.

3, without my products, you will lose ... : What's missing? Depending on the product, here is the need to warn users not to my product will be what, such as the loss of the best time, such as will spend more money, but to grasp the degree, we must say sincerely more sincere, the user is not scared, after the will have an aversion, I still do not need, you kill me? I still don't need you, I have money and so on and so on.

The above three points on the overall idea is "reasoning", put himself in the interests of users, imagine themselves if users want to buy this kind of products, I would like to do, for example, I hope the price can be cheaper, I hope the after-sale service can be more humane and so on.

Third, true and false, with love moving

Xiao to love, moving to the rationale, the story, this is the hardest step, but also the most effective step.

Keep in mind the bottom line of your conscience.

17828.html "> Spam ads, will always move out a lot of patients with serious illness, first of all, crying out their illness during the various pain, how miserable how the whole, and then smile on the use of a product to regain the feeling of rebirth, although here we extremely despise and do not advocate this form, But this is "true and false, to love moving" the basic use of good, false also true, use is not good, true or false, and finally fell a loss, so shop mom's editor will think that this is the most difficult a trick, but also the lore.

Most of the soft text to promote the way is storytelling, from the title to punctuation, you will find that there is no mention of the product related words, to the depths of the love suddenly jumped out of the product related to deepen the image of it, some readers will even put down the story immediately online search this product-related information, so that your soft wen achieved the purpose.

The above is the shop mother to soft Wen main body creation of a little humble opinion, this axes single strokes can be Dudangyimian, three strokes in one can be split Huashan, even if the writing again excellent, the intention of new, its soft text to promote the center is inseparable from the three strokes, million change in which, on the top of the three strokes on the icing on the cake.

This article by the Shop mother (www.dpmama.com) edits original, the line has the Guild rules, reprint please retain the copyright.