Shop Real-name personal business most sensitive

The "real name" of the shop which has been concerned about is formally implemented on July 1. At the same time, the State Administration for industry and Commerce will conduct a comprehensive survey of network operators, through the establishment of the construction and electronic database building work, the implementation of credit classification supervision. Recently interviewed a number of E-commerce enterprises found that the approach to the Beijing-East Online mall, where the customer prudential products, such as large business operators, small and medium-sized shop, personal businesses are more sensitive to this.

"In fact, we think this new regulation will greatly promote the development of E-commerce, the regulation of the shop is good." "Beijing Electronic Commerce Association secretary General Linya pointed out that the new rules will not only protect consumers ' rights and interests, but also to protect the rights of the regular shop play an important role."

Fake websites, fishing sites and other illegal shop repeatedly banned, the recent exposure of the "Kyoto Mall" will be a false office address, business license, business license to lure consumers. Jing Dong Online mall vice President Xu told reporters, as consumers like the formal E-commerce company, the scale and influence of the growing, at the same time, repeatedly by the fake web site.

It is understood that with the continuous expansion of product category and further improvement of services, Jingdong user growth into the outbreak period, from the end of 2007, 300,000 of users to the current increase of more than 9 million only spent more than three years. More and more traditional consumers began to purchase OCS, while illegal websites use the popularity of Jingdong and new users "not deep in the net" characteristics of fraud. "Name, Web site, page similar to the illegal web site using a variety of means to fake Jingdong online mall deceive consumers." The real-Name system will play an important role in the protection of regular online shopping enterprises. "Xu points out.