Shopping malls boycott the promotion of a mobile phone price anxiety only try not to buy the wind

Although the proportion of the total retail sales of consumer goods in the net is less than 5%, the confrontation between online and offline channels is inevitably unfolding.　　Yesterday, as a result of the joint boycott line shopping malls, the largest domestic shopping search in Beijing, Shanghai, Hangzhou and other cities in the commercial district of the landing advertising plan are aborted. "This wave promotes our main function is the phone parity, may be stabbed to the bottom of the line of the market," a Amoy wireless related people said, "We would have prepared a large billboard, but the other party heard to do mobile parity, immediately rebuffed, but we have to ' fly to the sky ', use can not landing airship and balloons. "Check the price of mobile phone anytime and anywhere" the traditional business annoyed "only try not to buy" mobile phone parity is one of the main features of wireless Amoy, the function allows consumers to search the internet anytime, anywhere online price of the same item.　　As compared to traditional shopping malls have price advantages, this function once the promotion will undoubtedly have a huge negative impact on the offline shopping malls. Mr. Wang, from Beijing, experienced the power of this function during the 11 period. During the 11 period, he saw a Sony 40-inch Full HD LCD TV, at that time the activity price of an electric shopping mall was 4200 yuan. is about to pay, he sprang up with a mobile phone into a Amoy check the product online quotes, found as long as 3689 yuan, and door-to-door package installation, is also Bowser network and excellent network such a big website.　　Needless to think, he immediately went home to the internet to place orders. The advent of the mobile phone parity, is undoubtedly the fire to the line under the eyes of the shopping mall. If the previous online shopping is only to make the online business envy or slightly uncomfortable, a large number of shopping malls "only try not to buy" home online shopping consumers appear, it makes traditional business rather angry. "Is it not bullying home at the door?" "The staff of a shopping mall in Shanghai Huaihai Lu said angrily.　　If more and more people use mobile phone in the future, the traditional market will be more hit. Online shopping farewell to the weak traditional shopping malls dangerous signals anyway, the market to try, go home online orders, has become a lot of consumer choice.　　Amoy network data show that during the 11 period of long holiday during the mobile phone Amoy client visits increased by more than 30%, especially mobile phones, notebooks, cameras and other standardized products search volume and access depth are greatly enhanced. As people during the long holiday more out of shopping, the holiday has been the strength of the offline shopping malls, the electric business site during the long holiday browsing volume, turnover has been significantly reduced. This has changed in recent years.　　According to a Amoy network monitoring, 7 days holiday online shopping search curve tends to be smooth, especially in the second half of the holiday after the obvious climb trend, and in previous years the continuous downward contrast.　　Under the aggressive campaign of online shopping, traditional malls are already weak, and once the holiday market is lost again, the situation of traditional shopping malls may be more difficult. In fact, traditional retailers are already feeling the pressure. Not so long ago, a well-known department store retail companies on the news, and the end result is that the company sadly withdrew from the Beijing market. More serious cases, appearing in books such as verticalMarket, in the case of online bookstores, the offline bookstore has almost been defeated. Voice >>> Take the price is not transparent "cheat" store fear of becoming a fitting room Ma has said that the launch of a Amoy net goal is to "let Baidu Sleep".　　Now it seems that the popularity of mobile phone application instead let more and more offline businesses first "sleep". "A Amoy network through technical means to help consumers get more commodity prices, services, evaluation information, so that it can be anywhere ' goods than thousand home '," a Amoy network operations director Light Snow said, "whether online or offline is so. "Many traditional businesses are actively trying to transform. In the last year, Suning easy to buy formal online, gome to promote business strategy, Wal-Mart into E-commerce, Yintai opened the official website mall and Taobao mall channels, especially Suning and Gome has made no small achievements.　　Traditional shopping malls to enter the network to buy sight, but also make the Internet shopping war constantly upgraded. Liu Xingliang, a leading internet expert, believes in the information real-time synchronization, highly shared mobile network era, if the traditional merchants do not change the promotion method, continue to take the price opaque "cheat", it becomes the consumer ' fitting room ' also understandable, "no matter what channel, must keep up with the change of consumption form, Only to fully meet the needs of consumers to survive and develop. "Hao Miao/Wen share to: