Short-term business rental market hot AA Car rental to consumers as the core

In the taxi software War after the fall, accompanied by the uncertainty of the profit model, in the market and capital of the double pressure, in the Smart car rental market to share a piece of the internet companies, have piled into the business car rental market. Whether the two giants of the market were fast and dripping, or the use of easy to enter the new car rental market Baidu, coupled with the early entry of the industry AA car rental, uber car rental, a business car rental war has been the smoke, regardless of the face of new entrants to the provocation, or the first to launch the defense, in the internet era of China, is destined to stage the brilliant time pioneers. At present in the commercial car rental market, the Internet enterprises have focused on short business rent, that is, based on mobile Internet intelligent high-end commercial vehicles short rental platform. Short-term rental user demand for uncertainty, the vehicle configuration put forward a high demand, which makes the source of the major Internet enterprises to rob the focus. Unlike the traditional car rental industry, the internet industry, the gene of light assets, doomed to purchase a team of heavy asset model is not practical, which also contributed to the current several major business car rental business mode of differentiation. And as the global originator of the Intelligent short rental market, the Uber model was also a quick and dripping "master". In the US market, Uber and taxi companies, car rental companies and even private signing contracts offer a range of life services from car rental, ice cream take-out, and even express delivery. Uber entered the Shanghai market and the Beijing market, subject to policy restrictions, currently only with some car rental companies to cooperate, in the Beijing booking category is only applicable to three of Li Tun and CBD and other small areas. Although Alibaba investment quick taxi launched "a car", then spent a greater energy with the major leasing companies to cooperate, the current cooperation of the leasing company close to 10, can provide hundreds of rental vehicle source. In view of the "one car" use of vehicles are "one vehicle one license", the signing of the contract needs to check each vehicle, the document is not complete without, to eliminate the complications of the car ride. It can be said that "a special car" in the short business rental market, whether it is strategic to the policy of the judge, or the implementation of the vehicle source on the protection, have the Ali line of forward-looking and practical characteristics. For the emergence of the market a AA car rental, backed by the strong background of pioneer Financial Group, the main vehicles from the group's self-employed business car rental enterprises, all kinds of business models up to thousands, the driver is from the group under another Labor dispatch company, which makes a AA car rental is different from the traditional "heavy asset" mode and complete "Light asset" mode. "There are passenger qualifications and car + professional driver" of the differentiated business model, let a AA car to find a good balance point in the quality of vehicles and drivers, with innate competitive advantage. Gathering brand competition, products and services are the core facing the hot business short rental market, and June consulting business partner Shenling said, "The current business car rental relies on mobile interconnection concept, has spawned a minimum of 400 billion yuan of the new market, with a taxi software to market cultivation, Commercial car next stage will be over the subsidy to burn money to nurture the customer stage, directlyEnter the era of brand competition. "Between the commercial car rental groups are very concerned about the use and ride experience, for product user experience, vehicle quality, car environment, the status of the driver will become a model of business car rental brand image elements." In particular, the human element, a set of system management system and training mechanism for drivers, will become the key to the future Internet enterprises to win, Shenling said. It is understood that a fairly representative of the AA car rental, not only configure the industry's high standards of hardware, including car WiFi, chargers, free drinking water, air purifiers, slippers, umbrellas, and so on, more critical yes, a car with a "militarized" training drivers, from the most stringent selection, to the regular continuous system training , as well as the implementation of the industry's most detailed operating manuals, these "fine" management means, will be a car rental to create a very humane characteristics of the commercial car rental field benchmark. At the same time, a AA car rental, including "Baby School", "Mommy pick-up" and other personalized products, with public and private switching function of the enterprise account, and so on, these let us see a car rental down-to-earth products, active tree brand strong sense. The internet industry does not lack a new business or business model, I believe that the future of the business car rental market, must belong to those who take the consumer as the center, intentions, down-to-earth business. “