Show you the essence of the Enterprise station navigation Setup by contrast

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This afternoon, the author of a habitual work, that is, in Baidu random search for all kinds of keywords, but in this afternoon search "switching power supply" when inadvertently found two of corporate websites, their navigation settings are very comparable, each have their pros and cons, However, the combination of their advantages and disadvantages can be a good interpretation of the essence of corporate website navigation settings.

Please friends in Baidu search "switching power supply", and then find the ranking of 12 Shenzhen Jinbao Qualcomm Technology Co., Ltd. (referred to as Shenzhen) and ranked 28 Beijing-inch electronics company (Beijing side), open their website to see the following analysis:

How navigation is rendered

The rendering settings for navigation are generally divided into horizontal navigation, vertical navigation, bottom navigation three categories, according to the user's access habits suggested that the enterprise station using horizontal navigation and vertical navigation combined form, if the horizontal and vertical navigation does not have all the keywords to show the integrity or the home page keyword density too suggest appropriate additional bottom navigation. Beijing side of the navigation as vertical navigation to the left side, which is very detrimental to the user experience, this aspect of the Shenzhen side to make a more perfect.

Navigation keyword positioning

Navigation is the golden position of the site, often many owners on the basis of this point of view all set into a keyword, but I would like to say that this way on the enterprise station is not feasible, although it can be ranked, but the enterprise station after all is the enterprise station, the author does not recommend such a setting, especially Look at two websites from this aspect to do very well.

Navigation Code optimization settings

For the enterprise station navigation code is recommended to use the form of pure static anchor text to display, do not recommend the use of JS code or too cumbersome style code. Back to two sites you can see the Shenzhen side uses the JS code and style code, Beijing has to do but hold the degree.

Title attribute of navigation keyword

Navigation keyword proposed use title attribute, by navigation keyword Title attribute can for search engine show more accurate navigation column, but through the code analysis can see whether Beijing side or Shenzhen side have no navigation keyword title attribute to set, Here I suggest two enterprises to be in this block for modification.

Path settings for navigation

With the Baidu and Bing handshake, the author suggested that no matter whether the enterprise is to do Google or Baidu, the navigation column path as far as possible to set into English form (if the keyword has abbreviations, suggested using abbreviations), the same code analysis of two sites do not do in place.

Product Navigation page requires user experience

For the enterprise station, enterprise aspects of the page settings are very different, we focus on the product navigation, click into the two Web site of the product navigation you will find that Beijing directly pop-up an afternoon prompt box, it is completely in the form of pictures of product navigation settings, which is very detrimental to the user experience, and its product navigation with pictures to set, the picture does not add annotation attributes, through the above points we can see that the Beijing side of the product navigation is quite unreasonable, of course, Shenzhen set up very appropriate.

Product navigation keyword must have index

A site's gold location is not much, remove some of the actual ranking function but very necessary outside the column of gold position on the less the more pathetic, so we should be fully conducive to good, for the enterprise station is for the use of product navigation, product navigation keyword set must have a certain index, look at two sites in this respect do all quite in place, Not only have indices, but also according to the degree of competition and the position of the important level of one by one corresponding.

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