Shun Fung Fast delivery of new express delivery price, the overall price increase of 2% or so

From February 1 onwards, if you want to use Shun Fung speed to send parcels in the provinces, may be a little more money, because the company began to implement the new version of express prices, although to reach different areas of the standard express freight rates have a rise, but the overall increase of 2% or so.

"The main reason for this adjustment is not to respond to rising costs, but the introduction of a more refined price management system," Shun Fung fast transport a person to the "First financial daily reporter pointed out," such as the former Shun Fung's Standard express only 13 Yuan and 22 yuan two prices, now the price ladder will be more rich. ”

According to the reporter understand, this is the 2011 Shun Fung fast shipping price, after four years of another round of price adjustment, however, according to reporters from other express companies to understand the situation, follow the price of the bandwagon is not many, this and other courier companies and Shun Fung speed different customer positioning and pricing model has a great relationship.

Up and down according to the distance

According to the release of the 2015 Shun Fung Express new price notice, to shun Fung Standard Express, as an example, the overall freight is not a general rise, but a rise and fall, of which more than 50% of the maintenance of the original price, including Guangdong-Jiangxi, Fujian-Guangxi and other routes of the freight even slightly down However, more than 800 kilometers of long-distance lines, such as Beijing-Shanxi, Shanghai-Sichuan and so on, the first increase 1~2 yuan.

Reporter calls Shun Fung Express customers also found that the express in Shanghai as an example, the same city express price unchanged, Shanghai to Sichuan's Express, the first heavy from the original 22 yuan into 23 yuan, continued weight from the original increase of 10 yuan into 13 yuan, Shanghai to Urumqi Express, the first heavy from the original 22 yuan into 24 yuan , the resumption of the weight of $20 from the original fare increase has become $21.

It is noteworthy that, before this, Shun Fung's Standard Express, basically only two prices, local 13 yuan, the field 22 Yuan, after a new round of adjustment, the price ladder has obviously increased a lot, farewell to the previous "a knife-cut."

Shun Fung Express a person to reporters, in addition to Standard Express, Shun Fung of the electric dealer speed, fresh speed and medicine at room temperature, such as the price of service prices also have adjustments, such as the price of the electric trader speed is also a rise and fall, the overall increase of about 1%.

"The two-year company in the transition from a simple courier to an integrated logistics business, involving more and more products, and more complex, it is necessary to set up a new price system." "Shun Fung fast transport the above people told reporters.

Other Express price is difficult

After four years, Shun Fung's price has been first step, other express companies will follow up?

The reporter calls "four tong one Tatsu" Many express company, at present did not adjust the price. These express Company's freight rate is much lower than Shun Fung, and even if the same express enterprises in different regions of the franchisee, the price quoted may also be different.

For example Shentong Express in Shanghai area Express freight only 8 yuan, continued to add 3 yuan, Shanghai to Beijing's first heavy freight 15 yuan, Yuantong Express in Shanghai, express freight is 10 yuan, continued to add 2 yuan, Qualcomm and rhyme up to the Shanghai area of the first heavy express freight 6 yuan, Shanghai to Beijing's first heavy freight only 12 yuan.

"Last year," a Tatsu "and other express companies in order to compete for market share, played for a while price war, the current freight rates are very low, especially to the power of large customer prices, the minimum run the country only 3.5 yuan. "A courier company's management told reporters that this year is still a big probability event, the homogeneity of the competition is too intense."

Pricing pattern Differentiation

Shun Fung and "four to one Tatsu" and other express companies different tariff trend changes, behind the respective pricing model and customer positioning differentiation.

In China E-commerce Association logistics experts, Hansen century supply chain general manager Huanggang, in recent years, the rapid development of domestic express industry, but in the most basic pricing link, the price system is very single, the current domestic express industry pricing mainly using cost, market, competition, advantages and other pricing methods, but most of the more sketchy, can not put the price- Service, price-distance to form a fine system.

For example, to join the system-oriented "four-pass One" and other express companies, headquarters does not set the final tariff, but to its affiliated enterprises to collect a single fee, transit fees, paid service fees, arbitration processing fees, and consumers see the express price, also not necessarily in the region of the franchisee determined, it is likely to receive express courier, Because franchisee, contract point, courier implementation is a layer of contracting mode.

And international express giant UPS, FedEx in the United States, it is in accordance with the postcode, the state as the center, comprehensive consideration of distance, regional economic characteristics, transport resources scarcity, business volume and many other factors, to develop a set of refined pricing methods.

"Shun Fung new price system is mainly to meet international standards, and combined with China's national conditions, according to the economic development characteristics of each province, to optimize and refine." "Shun Fung said these people, such as the center of Guangzhou to reach the country, is divided into 16 areas, according to distance, regional characteristics to adjust prices.

"Shun Fung's price increase, also means that its customer positioning more to the middle and high-end tilt, and ' four-way one Tatsu ' and other express companies occupy absolute market share of the electricity business delivery field, is mainly for the price-sensitive customers." "China Express Logistics Consulting Network chief consultant Xu to reporters, last year, a lot of express companies to the electricity delivery of the freight even dropped 10%~20%, this area is about 90% in meager profit, 10% loss, and the loss of face in the increase."