Sina Home Publishing online consumption white paper

Sina Home and the Chinese Consumer Association jointly launched the "2010 China Household Consumption Network Survey" activities, recently released a Consumer home network survey white paper. It is understood that the research cycle from the end of July to the middle of September, the duration of nearly two months.　　Sina Home mainly uses the on-line research method, and unifies the line to intercept, the typical sample interview and so on many forms.　　It is reported that the final collection of effective research samples throughout the country more than 30 cities, a total of 20,000 copies.　　The reporter understands, the research content mainly includes the network to the household industry consumption influence, the household industry consumer behavior characteristic, the home consumer rights protection present situation, as well as the Netizen election 2010 China household key industry product Word-of-mouth list and so on four links. The survey showed that product brand information to pay attention to the share of 47.7%, store wholesale sites such as home building materials channel information is also more concerned about the Internet, the concern reached 21.4%, for collection, online shopping and online transactions, such as 44.3% of the users more recognition, 51% of the users are willing to invest more money for household consumption. Wen/Wei Shu