Sina micro-bonnet test "fan service platform", the introduction of letters subscription function

Sina Weibo has launched a series of "paid forward micro-blog" and "fan headlines" and so help ordinary users to promote their microblog products, Sina also did not forget that there are big V also need to promote their own, to the outside world to send more voices. Recently Weibo is in the beta "fan service Platform" is designed for the Big V, the first time for the Big V part of the introduction of "Letters subscription" function.

According to 36 Krypton understand, this beta "fan service platform" mainly includes "letters subscription", "letters" and "mass letters" and so on, temporarily only to some blue v certified users and Orange v Certified users open. With the "Fan service platform", ordinary users can "subscribe" to the letters of Big V, and these big V can also send letters to the fans who subscribe. At the same time also support keyword reply, big V can set some keywords, fans to subscribe to the account sent letters content if contains keywords, will trigger corresponding reply content, a bit similar to the micro-letter public Account key word reply function.

Sina Weibo previously only to "media microblogging" opened the letters push function, this is the first time to letters push the permissions to the Big V open. 36 Krypton has been opened long before the letters push function, is not disturbing the user's purpose, has not been pushed. Since the media person "ghost foot seven" after the actual experience found that some users are really disgusted letters push, but the overall effect is OK. If Weibo and micro-letters are about the same amount of fans, and push an article, Weibo spreads faster and better than micro-letters, and is more likely to produce topics.

To the Big V open letters push, should also be due to the same considerations, in order to avoid disturbing users, and take the "active subscription" mode. And these big V are only able to send information to the subscribing fans. An account want to mass letters, first of all to apply for the "fan service platform" permissions, and its secondary access to fans of the subscription. Because the choice of power in the hands of fans, the user pushed the quality of the content formed a higher demand.

Sina official said, "fan service platform" mainly to promote the quality of content for the purpose, customized responses and letters subscriptions, and other functions to join, but also to enhance the interaction between bloggers and fans. For Big V, through high-quality content and personalized service to accumulate a core fan group, for fans is based on their preferences need to subscribe to focus on the content.

To put it simply, the "fan service Platform" is a tool to help big V brush the sense of being.