Sina News SEO actual combat teaches you to analyze competitors

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Maoseomao has been quiet for some time, today I will be the actual combat analysis Sina News, for everyone to untie, why in Baidu search "news" keyword when Sina news can stabilize the first place. No more nonsense, I hope this tutorial can help you.

Analysis target: news.sina.com.cn Sina News

How to perform in Baidu search results:

Title: News Center-Home _ Sina

Advantages: The main key words "News" appeared in the beginning of the title, and explained the news is the first page, slipped the net Sina. The whole title, clean and neat, without any misleading search engine of other text, the title is short enough, performance to the search engine I this page is a news related homepage, almost without any shortcomings.

Disadvantages: None

Keywords: news, current affairs, politics, international, domestic, social, rule of law, focus, comment, culture, education, new perspective, depth, Web review, topic, Global, Communication, Forum, picture, military, focus, ranking, environmental protection, campus, rule of law, anecdotes, true feelings

Advantages: News main keyword appears in the first keyword tags, two-level keywords and the main keyword relevance is very high.

Disadvantages: Too many keywords, but rely on Sina products in the search engine weight is easy to let this news channel top.

Description: Sina News Center is one of the most important channels of Sina network, 24-hour rolling coverage of domestic, international and social news. Daily release of thousands of news.

Advantages: The main word "news" appeared in the first sentence, the keyword news appeared 3 times throughout the description, short enough, and the description was sufficiently appealing to look at the most attractive of the second rate "24-hour rolling coverage of domestic, international and social news." Daily braided News of thousands ". "24 Little things, tens of thousands of", these are the driving force that attracts visitors to click.

Code Analysis:

Click to view source file: Found Sina news css,javascript more or less is not encapsulated, the site code using div, SINA News code can not meet the www.

So why? Sina News can conquer search engine? The reason: Sina is the Senate-level Web site. Search engine for the senior level of the site to give a very high weight, even if the brand ranking is not good, it does not matter, Sina products every site weight is not low, if every site in the "news" this keyword when all do a link to Sina News (news.sina.com.cn), Then this station to get "news" keyword ranking is also a well-deserved. In addition, Sina News itself is called the domestic first-class, so many news related websites are also very happy for Sina news to do a free outside the chain, the number of the chain is other news sites can not achieve, visible, good content for a successful site is how important.

Content: The content of the Sian News, most of it is created by visitors, some of which are edited by their own special news department, content is very rich, and can make tens of thousands of news every day. Sina News really did, the site content was created by visitors, good articles to stay the visitors, which is why visitors to Sina News after a long time do not want to leave the reason-"wonderful content."

Outside the chain: Sina's own product site weight has been very high, if the Sina slightly, in their own products for this news channel do point links, then the weight of the news channel is high terror. In addition, many news class websites are happy to do a free link for Sina News, can help search engine Judge oneself website is also news type of site, these news stationmaster le? Sina News Peripherals by visitors in the Forum, blog, Soft Wen, share to their friends, this official a successful website logo. So until now there is no news site beyond Sina News.

Keyword layout: The observation Sina News, each page almost all decorate the keyword, and each page layout keyword not more than 3, the fewer keywords to explain this keyword in this page more important. (except for what visitors create).

Visitor friendliness: Sian News for the friendship of visitors is to do a lot of work, for example: Sina News navigation, is a list of the navigation is not any special effects, is to allow visitors the first time to know how many channels this station page, You can get to the page you want by navigating quickly. In other words, if Sina News navigation do not friendly, then many visitors to Sina news will inevitably be lost in this site, after all, Sina news this product, content too much.

Summary: The above is only a rough analysis Sina news, the author will be in thin analysis Sina products, please note that, in general, Sina website is famous because: tens of thousands of high-quality content + every day no longer crazy outside the chain of +sina products high weight outside the chain = success of the site, High-quality website.

This article from http://www.jishiguanggao.com reprint please leave the link, please respect the labor achievement