Sina Weibo full open payment system, social application into the era of electronic business

"Billion Power network," July 1 Evening News, Sina Weibo has just announced will be fully open payment system, and for the first phase of the enterprise business (that is, Blue v certification) Open billing function.

According to Sina Weibo introduction, after the successful payment application, the relevant users can post a micro-blog with merchandise cards, other users click on the merchandise card to complete the micro-Bo end of online purchase.

In addition, users can also enter the relevant account of the micro-blog, the home page of the account to select interested goods, services, purchase orders. After the payment is completed, the relevant account number will be letters with the user through the fan service platform in order to communicate with the customer for follow-up service.

It is reported that enterprises through the micro-blog Management Center can submit self-help applications, the need to fill in the user's basic information, business information, financial information. In the application process, business owners need to verify the Enterprise Alipay account.

In addition, the individual authentication User (orange V) if has the enterprise qualification, also may apply in the Management center to open the receipt function.

Billion power network to understand that Sina Weibo will be on the July 10 on the on-line trading class Third-party applications, business and Orange V can be based on their own needs to choose.

In the application process of Weibo payment, it is emphasized that users can choose to develop their own applications or choose a transaction class application in the application square. At present, users can choose the third party applications including jeweller, micro shops, etc., users can use the above application system, to achieve micro-BO products on the shelves and order management.

It is noteworthy that micro-bo payment on the settlement account and margin system also made disclosure: for the small capital pressure of the business, you can use the "T+15 Day" settlement, no need to pay security deposit, for liquidity needs of higher enterprises, you can choose "T+0 Day" settlement, but need to pay 20,000 yuan deposit.

It is understood that in late July, Sina Weibo will also be for ordinary individual users to launch payment products and functions, so as to expand the micro-BO pay for individual users to open up, improve the micro-bo payment system. This also means that all applications and audits of the Weibo account will have the ability to collect and trade.

It is reported that this January, Sina Weibo and Alipay has launched a joint mobile payment products microblog payment. At this stage, Sina Weibo payment has been with the seabed fishing, millet, the Charm clan, Thunderbolt, Archie Art, CHE, such as catering, retail, Internet enterprises contact, trying to seize the payment channel from multiple entrances.

There are also analysts pointed out that Sina Weibo in Alibaba Holdings, the brand of electronic business has significantly increased. With the micro-letter payment is just a tenpay of the epidermis similar to the micro-blogging payments are also made for Alipay to do wedding clothes. If Sina Weibo has been used more as a social marketing tool, then the introduction of Weibo payments is actually the penetration of Alipay in the social sphere and more use of the scene, and ultimately the formation of consumer closed-loop.

"This will lead to more enterprise accounts on the microblogging platform to boldly carry out various marketing attempts, and use the shortest flow to achieve transactions, reduce user consumption decision time." "The above people believe that the future relies on micro-blogging and Third-party service providers, micro-Bo will set off a new round of the electricity business shop boom." Compared to the micro-letter in the product development restraint, the pan-commercial operation, as the social media Sina Weibo will be damaging, to be evaluated.