Sing it. CEO Chen: User-centric Yes, right.

May 2012, a new online mobile phone K song app quickly attracted many young people's favorite, it is to sing it. But many people do not know to sing behind the Chen unexpectedly is a few years ago created Cool news Chen. Now, on the basis of singing, he once again launched the game "sing the Little Flash", like singing, a line to attract a large number of users, even the industry is considered to be a traditional distribution outside the mode of innovation. And these successes, for Chen, simply follow the "user-centric" one of the most simple business rules.

K Song: For the user to want

Sing it, for many young people are not unfamiliar, in their leisure time to yell at it two songs and then share to listen to friends, it is a great pleasure. But how hot is this K-song software? Sing it. Iron powder is not necessarily answered.

Online 5 days, its users soared to the top of Apple's App store in China, 10 days, users exceeded 1 million; 1.5, users broke 100 million; as of the end of April 2013 interview, May 2012 online singing bar users reached 140 million, compared to similar applications in the second highest dozens of times times.

This is only data from mainland China. Sing it, CEO. Chen, a reporter from the Chinese and foreign Traders magazine, said: "In Hong Kong, Macao, Taiwan and even other countries, although there is no download, but its users more than 5 million, we can see in the background where their IDs from", in Baidu know, Overseas netizens ask about singing how to download the use of overseas posts near hundreds. In the absence of access to download the case of the acquisition of such a high degree of attention and user volume is unexpected Chen.

As soon as the product comes on the market, it gets an explosive growth, and Chen is not the first experience, as early as the university and the founder of Cool News, he tasted. In the University of Beijing, Chen responsible for "Skynet FTP search engine" Traffic growth is very fast, to his undergraduate graduation, the North Skynet search 80% of the traffic from the FTP search, to 2002, Skynet FTP has tens of millions of documents per day, click Up to 60多万次, As the most important source of information in the education network, almost all the users of the education network are consumers of this system. 2006, Chen founded the online travel search engine Cool News, he later sold it, but still cool news is China's second largest tourist search engine. In addition, he has developed Skynet Maze and communication software UU.

These early experiences have allowed Chen to have a deep understanding of Internet users, creating and singing, and he has enough foundation and background. "So sing, when the company has not yet been created, I have already got the money, and so far, I have received multiple rounds of financing, including Sequoia and Lan," Chen said.

Sing it. After the launch of the explosive growth, Chen that the most important reason is to seize a group of users just need, "first of all, sing to meet a group of music enthusiasts, they need this kind of social class singing and entertainment platform to music members." Second, meet a group of people want to become famous desire, in the singing inside they feel find a bosom friend. Of course, want to use singing to vent, pass the time of the people, in the singing bar inside also got K song of Happiness.

Chen said, sing it inside also made a lot of innovation, the sound of the beautification processing, sing a song very good, in addition, the product of the interaction to do a lot of optimization, sing bar users can easily sing their own songs to share out, thus bringing about the spread, "We sing the list also played a big role, because there is a list of words, Users will take the initiative to help sing the spread, so as to save a lot of money to sing.

Of course, there is no lack of singing there is a higher demand for songs, duet bar There are more people looking forward to them, in singing a few songs to share out is not enough. And the "Star-building" act of singing may make them overjoyed.

According to Chen introduced, sing it will take the initiative to sing the Reds sent to the TV show, 2013, sang the Tri Tianqi and Wu Mulan of the two to sing the Reds sent to the second quarter of China's good voice, they have received the tutor's praise, "Bisha, Yang Yi, Chen Hishire These small stars have been we sing the Reds." We're just pulling them out and we're not going to be involved in the development of the future.

2014, there are two big moves to sing. The first is the Wheat PA Festival, through the cooperation with hundreds of KTV online under the interactive publicity, the second is 10 concerts, the crown of the Landing Music festival, in various cities across the country, and other music festival is different, singing music festival will be integrated into more "Internet play", including the singing of the Reds onstage singing. There is no doubt that the wheat PA Festival and the music Festival are a kind of extended welfare.

Games: User features in

March 31, 2014, on the line less than two years of singing it officially launched the first hand tour "Sing Little Flash", on line on the debut of iOS free Top ten. Entering the field of hand-travel, Chen is not "with the masses", but he found that singing 140 million of the user group has greater value.

"I think it's very valuable to sing a huge amount of user, and it should be transformed into a more easy way to make money." First of all, on the basis of selling virtual gifts and flowers on previous songs, the introduction of the game to open up a new profit model, to better operate to sing it, in addition, I think the game is completely in line with our singing the characteristics of the user group, our user groups are generally in the early 20 of people, they are most like to play a group of people, They like to play all kinds of things, so it's easier to turn this group into our game users. Of course, through this game can also increase the group of users Duet bar awareness and activity, the game and singing is a complementary role.

Before singing, micro-letter, MO also began to push the game, Chen that large social platforms easier to push the game. If the game is pushed to match the corresponding user base, so through the relationship between people to push the game, this soft way will be much simpler than hard, "now the market, the user enough social platform is just a few, we sing the game potential is still very large", Chen is full of confidence.

In addition to platform advantages, user base, "Sing Peter Pan," the characteristics of its own is also the important reason for the success of the release. According to Chen introduction, "Sing Small Flash" is an Meng version of casual games, its own play is very new, the overall comparison of the characteristics of the user group to sing. In addition, the team also made some improvements to it, "inside the game built-in some of the image of singing, there are a few cartoon image is we sing the Reds, so that the game and sing it together more closely, in the play Center can also play with friends with partners playing games. One week we did 1 million of the activation user volume, this is also a very good score.

In the hands of the market so chaotic, sing it the launch of the game and gain market recognition, the industry believes that this marks the success of the popular app transformation, but also is expected to become an innovation outside the traditional distribution mode. Chen also said the next step would be to collaborate on the release of new games at a rate of four or five each year and try to add more social elements to the game.

Whether it is to become a game distribution channel upstart, or a commercial model of a groping and rich, at present, sing the results of this attempt is gratifying.

Intellectual property: Sticking to the user is the key

In most cases, a new app, especially a popular app, never lacked a "follower".

2012, just when the line, singing, in addition to attract a large number of users, but also attracted a large number of imitation plagiarism. In this respect, Chen accepted the "Chinese and foreign" magazine interview said very helpless, "basically there is no way to defend the rights, because China's patent law is not to protect product form, and will not protect an interactive form, that is, singing this product form is not protected by law." We can apply for protection can only be the source code, but the source code, with any source code can make the same product form, so the source code protection is not valuable. In the United States, many of the small features can be patented, such as the iphone that the right to slide the function, is Apple's patent, if others use this function, Apple can use legal means to defend rights.

Although the product form is not legally protected and "followers" are quite a bit, singing it is not going to be compared with the current number of users and the ranking of similar applications can be seen. Chen that, in this basic no way to safeguard the situation, the product is good enough to retain users, to maintain competitiveness, "although a lot of people imitate us, but they did not succeed, because we do better than them, our team is strong, our products than their good, our marketing is better than they do, They have no way to overtake us. "