Site ranking number one may also threaten your business

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All webmasters want their site to be in the first place in search results, or at least before they search for a target keyword. But do not know how many people think that the site ranked first of the disadvantages and potential threats.

First of all, seeing this problem may most people think of Hotta. Your site is ranked first,

These things happen every day.

But what I mean by the site ranking number one is not the downside, because these are largely preventable and insurmountable, as long as you don't use cheating.

Here to remind you that the site ranked the first one to bear the huge risk, that is, the day your site may disappear without a trace. All search engines are constantly improving their ranking algorithms, which improves search quality and, on the other hand, is designed to counter search engine optimization.

We all know that Google used to update the algorithm once a month, in the past two years, the algorithm update has become irregular, but each update amplitude is very large. Thousands of websites fell from the first place to tenth place, 50th place, and could not even be found at all.

Other search engines, too, are at any time likely to change their ranking algorithms, join an anti-spam technology, and so on. Inevitably, some sites will fall, and some will be replaced.

If your site was originally ranked first and disappeared without a trace, are you ready?

I've seen too many web site operators because of the decline in search engine rankings, but have to lay off, pay cuts, or even collapse. In particular, two consecutive years before Christmas, Google will be a large algorithm update, resulting in a large number of sites lost rankings.

Many E-commerce site operators will be based on their search engine (based on Google) to get the flow, to arrange their inventory, personnel, cash flow, product development and so on operation links. Once the search rankings fall, the impact on these companies is disastrous.

The risk of this fall in search rankings is more pronounced in the following two situations.

1 The whole e-business model relies on the traffic from the search engine, but not the complete network marketing plan.

2 The site in the most important target keywords ranked first, but the lack of a large number of minor or even insignificant keyword rankings (so-called "long tail effect", long Tail), and this is the operating mode of many sites.

What will you do if your most important keywords fall in rank? This is something that must be prepared for a rainy day. Or, in another way, whether your search engine optimization plan includes how to prevent this phenomenon from occurring.