Six months to net fish, Intel May NET, the cottage is difficult to continue the food rations

Comics: Zhang Jianhui from May onwards, Intel began to clean up the Shanzhai netbook channel, the launch of the Ling Atom Processor supply Strict strategy, will no longer accept hundreds of shipments of small shanzhai enterprises to order.　　It is understood that the current Shanzhai market is the most fire model is INTELATOMN270, once Intel supplies tightened, the cottage will face Duanliang dilemma.　　In fact, before the Intel NET, the cottage this is the hottest topic star, facing the front and back, terminal sales fatigue, outside the cold cool reality.　　According to the OEM manufacturer, in order to support Lenovo, Haier and other brand manufacturers, Intel changed the attitude of the support of Shanzhai netbook, in the mainland strictly control the Ling processor supply, no longer accept the hundreds of Shanzhai netbook manufacturers under the single, and monitor the high stock of Taiwan manufacturers, blocking "ling move" string of goods to the mainland. Last year, domestic chip makers stared at the netbook market, first, Granville High high-profile composition of "Cottage alliance", including Rui-core micro, an-kai, Jed, June is a series of original do MP3, MP4 consumer electronics manufacturers began to see this cake, Intel is certainly unwilling to miss this market, China's total helmsman Ian Yang to block other chip dealers To win more atom quotas for the mainland.　　Intel network This trick really worked, from the channel feedback message, INTELATOMN270 has become the most popular models, other non-atom models are not.　　Atom platform shipments climbed steadily, the drawbacks also began to appear, one is a serious impact on the traditional notebook computer market, which is Intel's profit depression.　　Second, the cottage is significantly lower end consumption psychological expectations, the original Intel hopes that 10-inch netbooks can give themselves and the brand to maintain some high profits, the lowest price of more than 3500 yuan, but the comparison of the cottage, the maintenance of such a price has been quite difficult.　　When the time was ripe, Intel launched the May Net-collection program, hoping that hundreds of of the low-cost Shanzhai operators would be deterred. The cottage face Duanliang dilemma reporter from Taobao see, most of the 2000 yuan in the cottage under the banner of atom, but really so many manufacturers can get atom? Most Shanzhai factories have never dealt with intel, according to people familiar with the story, and "some small factories have started to invest with prototypes or shells." "At present, the Intel authorized product solution Provider is micro-step, Jie Micro, Tatsu three solutions, in the cottage industry commonly known as designhouse (Public board designers)."　　These three of the plates provided to the Cottage Board sample, including the core components of the AtomN270 processor and the 945GSE chipset, the price is more than $40, if the full set of components such as WiFi wireless network, the price is not more than 90 U.S. dollars, is very competitive in prices, which is the Intel platform is the reason for the shanzhai popularity.　　The love and hate of the cottage factory is reluctant to the low proportion of the informal market, and give up the proportion of the formal market, no longer allow the Shanzhai factory to obtain the supply of arbitrary, but to ensure that Haier, Shenzhou and other brand manufacturers supply.At the end of June, the three major operators of the full listing of netbooks, this will also bring a fatal blow to the cottage market, a Haier netbook price of 3288 yuan, which includes a value of 500 yuan in the built-in TD module, 1500 of the Internet fee and 600 yuan of mobile phone calls, the conversion down to the lowest price of the net machine is 688 yuan. of which 1500 yuan of Internet users can choose to follow the E-line G3 online package. "This package is rich in price advantage is the cottage could not match."　　"Such a huge brand netbook demand, the cottage" Duanliang "when the gap can be completed, in the short term it is difficult to effectively solve. Before and after the attack, terminal sales weak Although the cottage is a variety of media topic star, cottage practitioners are also frequently exposed, but the fact is that the Shanzhai in the terminal sales is still warm swallow water, the most active shanzhai should be on the network, but many Taobao shopkeeper said, "one months to sell a good." "Not only the terminal weakness, in the circulation of the majority of the wait-and-see, for example, manufacturers will only receive more than 1000 orders, such a large list is the purchase of a joint order."　　Shanzhai production costs far higher than the mobile phone, in addition to the motherboard shell, other such as Screen keyboard hard disk hardware, such as indispensable to increase the cost of manufacturers risk. In the channel, although the current investment is very hot, one into Huaqiang North is the exclusively of the cottage business information, but the foreign dealers look more, into the goods less. Traditional notebooks, Yahuo is a common behavior, but because the whole industry on the lack of confidence in the cottage, so no one dares to Yahuo. "Did not form the scale, each link disjointed, cause now the entire cottage market, or stay in the hype stage."　　"Sales can not find the source, the channel dare not Yahuo, manufacturers see the list, Swindlers swoop in." Newspaper reporter Gao Lingyun