Sky broadcast remaining 61% shares or bought by Sky Group

Source: Internet
Author: User
Keywords Acquisitions News Corp British Sky Broadcasting
Tags broadcast broadcasting company group high market market value media

According to foreign media, the news came from people's Disclosure, News Corp. is seeking to acquire the remaining 61% per cent stake in BSkyB, the satellite television company, which currently holds 39% per cent of the airways Sky Broadcasting. However, the two sides have yet to reach agreement on prices and other terms, in the British Sky broadcast, the current market value of about 10.5 billion pounds (about 15.51 billion U.S. dollars).

If the two sides agree on a takeover, the acquisition will be the largest in a few years by News Corp, marking the company's deep pay subscription to the television service sector.

Sky is one of News Corp's most successful and profitable investments, and News Corp, which has been in the red for several years after a joint venture with other companies to create sky broadcasts more than 20 years ago, has become one of Europe's most powerful media companies.

News Corp's cash balance is as high as $8.2 billion, and investors have been speculating about the use of the money, and buying the rest of the sky broadcasts will answer the question. The latter currently operates television, Internet, telephone and other services in the UK with 9.8 million users.

After a formal takeover offer by News Corp, the parties will enter a longer period of time, as it is expected to take up to 12-18 months for such transactions to be approved by regulatory authorities. Monday British Sky broadcast US depository receipts rose 1.32 US dollars to 35.33 U.S. dollars.

BSkyB, the UK's broadcaster, is already under the attention of regulators, and the UK's broadcasting regulator has demanded that the company must provide its rivals with the right to broadcast some of the popular programmes, including UK football events, at a lower price, thereby enhancing competition in the subscription television market. The company is filing a complaint because the ruling will seriously damage the competitiveness of Sky Broadcasting.

Some analysts question the need for full holdings of Sky broadcasts, as News Corp has been able to control the company in real terms through its current holdings, while others believe the company's outlook is unclear as competition intensifies in the UK's home market.

News Corp has made public the prospect of a global television service that has been a success in replicating Sky broadcasts for years in markets such as Germany, Italy, Brazil and the US.

The acquisition of Sky broadcasts will also bring steady cash flow to News Corp, and in recent years sky broadcasts have poured money into a new set of next-generation television services, including high-definition televisions, video-on-demand and high-speed Internet, which analysts say will benefit from these investments.

James Murdoch, the son of News Corp's CEO Rupert Murdoch, proved his strength by Rupert Murdoch, and was thus promoted to the chief executive of News Corp's Eurasian business, who is considered to be the successor to his father's cause.

Morgan Stanley, UBS and Bank of America Merrill Lynch provided advisory services on the deal for Sky Radio, while Deutsche Bank and JPMorgan provided advisory services to News Corp

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