Sky company foraging in the fields

China Express market is not only in the ground network, the sky has become the focus of the Battle of the company. September 12, the Chinese postal airline concerned to confirm that the company recently signed with PEMCO Company 5 b737-300f Customer change contract. Wang Lishun, the vice president of its rivals Shun Fung, has previously told reporters that Shun Fung financing to obtain funds, some of which will be put into the construction of aviation hub. Yuantong Express is also actively preparing their own air cargo company, the size of its chartered aircraft expanded. The rush between courier companies is stretching from the ground to the sky.

Interestingly, there are companies in the sky that are starting to look for food. China Eastern recently announced the reorganization of its logistics and freight plate, launched E-commerce site "Eastern Origin direct", began cross-border to the field of electrical business extension. China Eastern Express Company general manager Zongwei September 12 to reporters that the company has access to regional and international express license, the next step will be the National Express license, the official march into the express market, and this is also the transformation of East air freight test water.

Express market, how a "disorderly war"!

China Eastern Airlines Wading Express

"Eastern Airlines into the Express", "East Airlines began to do the electric business" ... Since September, the aviation industry has been abuzz with a bold attempt by Eastern Airlines.

At the beginning of September, Oriental Airlines (600115, share bar) company launched E-commerce site "Eastern Origin direct", began cross-border to the field of electrical business extension. According to Zongwei, "Eastern Origin direct" main raw fresh type of imported fruits, milk, meat products and other high-grade imported food and some of the regional characteristics of distinctive export-grade domestic quality food, the main "Origin collection, aviation Express, proprietary distribution and real-time information tracking" the entire industrial chain operation.

The reason for the choice of fresh cold chain, in Zongwei view, this market is very potential, not saturated, so the choice of Eastern Airlines as a breakthrough, can be differentiated competition. He pointed out that the Eastern airlines have access to more than 1000 sites at home and abroad, with the network advantage of procurement of origin. At the same time, its own air capacity and the customs clearance qualification, to achieve rapid air transport and rapid clearance of seamless convergence, the link between the time consuming than the traditional electricity business significantly reduced, can be more rapid delivery of fresh food to consumers. In addition, the use of airline member resources built by the electric business platform, consumer group positioning more accurate, product positioning more clearly, consumer habits to grasp more in place. Finally, there are proprietary express delivery system to ensure the quality of service.

Zongwei revealed that the current delivery link can only be done in Shanghai region, and the company is acquiring a National Express license, the intention to extend its network to the country within two years.

The launch of the electric business strategy, is the Eastern airlines in the reorganization of the freight and logistics plate expansion "Heaven and earth" after the opening of the freight forwarding "door of hope." It is understood that all domestic airlines freight business are in a low profit, and China Eastern Airlines, as the largest cargo airlines, the establishment of a decade, only 2010 years of profits, other years are losses. How to get out of the loss of the territory, East airlines to the goods at both ends of the industrial chain extension, to the Integrated Logistics Solution transformation, which is born into the electric business and express ideas.

"This opened the new economic situation in the market-oriented enterprises to participate in competition, is a state-owned enterprise transformation and upgrading, improve market competitiveness of an attempt. "Zongwei said.

Eastern Airlines is the first to set foot in the electric and express airlines, Zongwei said that the first test of the Eastern Airlines, is in the air freight industry to test how to change the water, "dare not say that the success of the first pilot is always very risky, may also seize the opportunity."

Ground Air combat intensifies

According to the Express plan of the Eastern Airlines, in addition to the initial investment of 3 million to buy 10 vehicles, Eastern Airlines also invested 100 million-200 million yuan in the initial infrastructure investment, cold storage warehouse in the use of East Airlines in the Pudong airport and the Hongqiao airports already have two of the country's largest cold storage center at the same time, will be in Shanghai to point out new cold storage

This investment is clearly far from enough, not to mention that Eastern airlines will expand to the whole country within two years, meaning that its express network must also be spread out to the whole country. Zongwei revealed that the company would not rule out cooperation with other companies or capital in order to expand the country. According to its disclosure, at the end of August, the company has just received the International Express license from the State Post Office, plus the existing regional licences, only the National Express license has not been received. And the company is ready to tighten the cloth to apply for the National Express license.

China Eastern Express to join, undoubtedly make the express industry add new strength opponents. After all, the East Airlines express attached to the Eastern Logistics company, with the country's largest full cargo aircraft fleet, the Eastern Airlines passenger transport of the web has more outlets. and east Airlines more than tens of thousands of frequent passenger resources to solve all the courier to enter the biggest trouble-"customers where to" the problem.

However, China Express Consulting Network chief advisor Xu insisted that, in addition to EMS, other state-owned enterprises into the express industry can not lift waves, not enough to fear. Moreover, express delivery network needs huge investment, China Eastern as a listed company, loss and investment will be very cautious, East Airlines can give its express how much money to be seen.

Xu that, the East express such as walk specialization path, in a certain field such as cold chain do very specialized, may be successful, but to turn to Integrated Express Company, the probability of failure will exceed 95%.

Interestingly, the sky is busy looking for food, the ground running company also rushed to the sky War. Following the signing of the 5 Boeing 737 purchase agreement between the postal aviation and Shandong Airlines this April, China Post Aviation Co., Ltd. recently signed a contract with the PEMCO Company for 5 b737-300f passenger orders. So far this year, China Airlines has bought 10 cargo aircraft, the company revealed that the fleet can be expanded to more than 26 next year.

Wang Lishun, the vice president of its rivals Shun Fung, has previously told reporters that Shun Fung financing to obtain funds, some of which will be put into the construction of aviation hub. The company has its own cargo aircraft 12, chartered aircraft 18, the fleet has reached 30 aircraft size. In addition, Yuantong Express is also actively preparing its own air cargo company, the size of its 3 charter aircraft expansion. Charter companies in the country there are FedEx, UPS and an unknown "across the Express" company.