Small and medium-sized sites gradually exit the lake, Chongqing Group purchase site only 93 left

In just 1 years, the total number of Chinese group buying sites has returned to the size of the early 2011. According to group buy Navigation website "Regiment 800" up to the end of May this year statistics, domestic group buying site is active only 2,996, half a month disappeared 20%. Chongqing's current number of group buying sites has less than 100.

Industry insiders said, group buying industry as a whole has been the scale of large-scale group buying site control, about 2000 local small group buying site closed down.

Group Purchase Survey

Half a month disappears 20%

"Regiment 800" in mid-May this year to buy site survival conducted a sample survey, the results show that in 780 independent domain name Group purchase site, only 339 sites in active state. 14 days later, "Regiment 800" also for the still active 339 group buying website conducted a survey, found that only 262 sites are still in normal operation, which means that at least five sites every day, "death."

In addition, the survey data also showed that in May, the number of purchase turnover of more than 10 million cities have 33, compared to April, 5 reduction, group purchase turnover more than 1 million yuan in the city 114, compared to April 4.

In this respect, group purchase consumer experts, "Regiment 800" co-founder Hu Chen that, due to the involvement of large capital, group buying this game has long been small and medium-sized sites please out of the main venue, from May Group purchase site total and survival rate of sampling statistics can be seen, group buying industry competition has entered the second round of Amoy. At the same time, the country ranked the top 10 of group buying website Day as bad, on the one hand, the merchant expansion cost has not changed, on the other hand, the industry's overall gross margin has been slow to improve.

Discount rate reduction

Multiple Factors drive

Reporters from the survey report in the "May Group Buying Life index" found that compared with the same period last year, the discount rate of various categories of group buying has generally risen, among them, the catering group has risen from 45 percent in the same period last year to the current 51 percent, life service category, leisure and entertainment groups have quietly raised prices, Rose to 21 percent and 32 percent, respectively, from 17 percent and 29 percent in the same period last year.

In the litters group, the mass Comment Group and other group purchase sites, the past more common only limited to the day of the sale of group buying activities have been rare, more consecutive days to sell the group buy products, and in the price is no longer "very cheap", basically from 20 percent-30 percent to 40 percent-70 percent of the range.

Hu Chen to this analysis that the total number of consumer groups has been maintained in the monthly 40 million times, it is difficult to attract more new groups to enter, people's consumption mentality is gradually from "rob a cheap first put" into "on-demand". In addition, a large number of merchants and group buying websites, after two years in full swing of "consumer big reclamation", also has the desire to improve the gross margin and profitability, but no longer a simple loss to make a yell, "for example, the purchase of only one day to convert to a longer time to sell coupons, not only can reduce the cost of pressure, It can also leave considerable profit margins for merchants and group buying sites, and consumers can get more flexible time choices and better service experiences. ”

Chongqing Group Purchase website

There's only 93 left.

According to the "Regiment 800" Chongqing Group buy Navigation tips, up to now, a total of 151 sites, of which 58 were marked as "not normal access", that is, only 93 of about 61.6% of the site is still in normal operation, and the relevant businesses included about 8,456.

From the turnover, the May Chongqing Region Group purchase site turnover of 39.76 million yuan, the chain down 1.4%, up 309.8% year-on-year, in the national urban turnover ranked 10th. Group purchase Site A total of No. 2477 activities, participate in group buying consumption of the total population of nearly 679,000 people, the average consumption per person nearly 58.6 yuan, group purchase site of the average discount per order of about 40 percent.

In group buying category, to buffet, hotpot barbecue, local dishes mainly catering food category accounted for 51.1%, film tickets, KTV-oriented leisure and entertainment accounted for 27.6%, photography, bath and beauty-oriented life services accounted for 16.4%; hotel rooms and tour group purchase about 2.9% , the local purchase of goods from the group about 2%.

On the fine classification, the highest sales are movie ticket purchase, accounting for the total sales volume of 21.4%, while the turnover and the highest number of hot pot barbecue group buy, accounting for the total number of 21.2%, all group buy period of 21.8%. High-Net and Group F Merge please scan the Magic button.

Chongqing Morning News reporter Liu Chun

Group buying network after a round of high-speed development, began to shuffle stage.