Small and Medium Web site optimization strategy

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

One, small and medium-sized website optimization along with the development of the Internet and the site itself to expand and deepen.

Its core is to build high-quality site

Website optimization can be explained from the narrow and broad two aspects. The narrow sense of website optimization is to search the Web site design suitable for search engine retrieval, to meet the index of search engine rankings, so in search engine search to get the rankings before, enhance the effect of search engine marketing.

Website optimization can be divided into station optimization and station optimization two aspects. The essence of optimization is "both internal and external", the principle is "content for the king, the chain for the emperor." Station optimization is the basic work of optimization, it is conducive to improve the search engine on the site's friendliness, improve the collection of search engine speed and quantity, but also to improve the speed of the site open. Outside the station optimization is the means of optimization, is the site of the outside chain construction.

Second, the optimization strategy in the station

1, Code and label optimization

A, the website code simplification and the use of CSS.

Search engine into the human site every step of the work is to extract the text content, and we can do is to minimize the difficulty of search engine extract text content, so to streamline the HTML code, to minimize unnecessary code, such as the deletion of redundant forms, comments, etc., call external C s, reduce file size. Web site production often need to define a large number of CSS styles, but in order to reduce the size of this page content and to facilitate the search engine spiders crawling, it is recommended to put CSS into a unified CSS file directly called.

B, the site title tag (titile) reasonable settings.

Site title is the page code in the title tag between the text, is the soul of the site. It carries the core theme of the site, is the overall direction of the site, and search engines are through the title to judge the location of the site. So title and the core of the site should be closely linked to the theme of the site. The title of the number of words I think and the site is closely related to the weight, according to the site weight and keywords, such as the competitiveness of various decisions, for small and medium Web site recommendations 25 words (including symbols) around.

C, site keywords (keywords) reasonable use.

The keyword of the website is very important to the search engine, spiders are through the site keyword to your site, keywords in the site density not more than 2% a 8%, home page keyword can choose the main word of the site, the site's inner pages do not have to set the main keywords of the site, you can use the long tail of the keyword instead, This will reduce the density of keywords in the site.

D, the website description (Description) reasonable setting.

Description tags in Web page HTML code are also very important for search engines, and any description that matches the content of the page will be crawled as a description of the page. Visible description in the website optimization still has certain effect. Description is to the search engine directly presented to the user-4, paragraph brief introduction, the word of the best control in about 80 words, and it is best to let the Web page keywords appear 2-3 times.

E, website title, link, picture label reasonable use.

H 11 H6 tags, which occupy an important position on the page, where H 1 tags can be said to be one of the most important other tags in addition to the title page. Here need to be careful with the H L, do not use too much, otherwise the search engine punishment is not worth it. < a href= "url" title= "link description" > Web information </a > for very important links in the Web page, help search engine to find the key URL of the page. AR tags < img src= "/xxx. Jpg "ar=" Picture description > page of the alt tag is used to explain the picture, there are two functions, one is to tell the search engine picture information, the other is in the picture does not load out or picture path problems when told the user, this is what kind of picture.

2, Website URL optimization

A, Web page static processing. From the optimization point of view, static pages are easily crawled by search engines. To add a static page to the site, you can write code implementation, can also be implemented plug-in. The host is best to support the use of pseudo static pages, pseudo static page is conducive to inclusion.

b, using a flat directory structure. For small and medium-sized websites generally use a flat directory structure, that is, the site's files directly in the main domain name root directory, this form for search engines is more ideal, as long as the visit can be traversed. For the name of the column, the proposed use of a meaningful name, according to the different site columns to establish subdirectories, such as the picture can be placed into the/image/,ess file into the/css/, as far as possible not to use the Chinese name directly, the directory name in addition to the concise specification of the unified.

C, site navigation processing. Site navigation layout should follow the original site planning concept, the layout of its keywords according to the characteristics of the site to make specific arrangements.

d, website content optimization, website content relevance, originality, high quality, website content update frequency, website database data quantity.

Third, outside the station optimization strategy

A, the website domain name optimizes

Do a website, domain name is the primary consideration of the problem, the length of domain name, domain name and keyword relevance, domain name significance, domain name suffix, etc., these are to be considered. The domain name chooses the English letter, the best is own website the name pinyin, or the key word pinyin, domain name best chooses corn, Org's, such domain name is advantageous to the search engine's collection.

B, the site's external chain construction

The use of Third-party platform to build a chain of Web sites, the need for high-quality outside the chain to enhance the weight of the site and get a better ranking. As an indispensable link in the website optimization, the chain is a very important factor in the search engine algorithm, so it is necessary to make a plan for the outside chain of the website. Through the exchange of links, news submissions, build blogs, encyclopedia platform, question and answer platform, BBS propaganda chain strategy. We know that the quality of the chain from the home page and the catalogue pages is very high, but are there any more quality links besides these? The answer is of course, that is: Baidu Encyclopedia, Baidu know the weight is very high, at least in the Baidu search engine is so, we can find in many search results of their figure. Link to the use of links to build links outside the chain is a common way to improve the chain, not only can increase the number of chain, if the quality of the chain is good, but also on the ranking of the site and stability has a very important role.

You can consider whether to exchange links through the following conditions:

C, website relevance

Links corresponding to the site must have a certain relevance to their own site, so the effect of exchange will be better. B, sitelink--in the Baidu dialog box, such as the command to see whether the first page, must be in the first place to do link exchange. C, the homepage snapshot of the site to a certain extent reflects the weight of the site and update the law. D, the other friend chain number one by one pairs of fangyou chain too many will weaken the export of each link to the weight, the effect will be relatively poor. E, included and outside the chain of these two points can be considered, but not as a determining factor.

Conclusion with the in-depth development of network technology, Web site optimization methods more and more. It runs through all stages of website design, development and promotion. and the site optimization itself involves more, there are many problems not involved, need further improvement, I hope this paper can be a certain reference value for network optimization.

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