Small demand has big market: Sendwithus helps you optimize transactional mail

A few days ago, an e-mail marketing company, Sendwithus, announced a 2.3 million dollar seed investment. This is a service for web marketers to improve transactional mail (transactional email), which is usually sent for a specific reason, such as resetting a password, or "thanking you for registering," or buying a product or service directly via email. The purpose of Sendwithus is to allow users to send better messages by using their messaging content management platform.

The co-founder of the company, Matt Harris, said the idea of creating Sendwithus came from two founders and developers who often needed to repeat a large number of email templates to test different variables, but there was no technology to do that. Large companies will develop their own system to do this, but small and medium-sized companies can only rely on artificial every time.

So they do Sendwithus, so that users who do not understand the technology can easily improve the transactional mail service. When a customer logs on to the site, they can choose a ready-made email template, or upload their own, log in to their favorite email provider, and set up A/b test.

Mail templates are also diverse, not just to put your name in the right place to do it, for example, whether any company with Sendwithus sent a password to retrieve the message, it will detect whether the recipient of the mail is free or paid users. If it is a free user, a "upgrade to paid version" prompt appears at the end of the message.

Harris himself admits that transactional emails may sound "boring", but every company sends such emails, and consumers are likely to open and read them. In a slightly larger business, writing and managing these emails is a huge headache, and Sendwithus can be a big help if you don't need to go backstage to write different versions of the message directly as variables.

With the rise of small and medium-sized start-ups, more and more before only large companies can give the corresponding IT solutions to the needs of the emerging, improve transactional mail is only one example, before we also introduced the Cloud Print Service LOB, employee benefits Management Services Zenefits, etc. Every common and unmet business needs should be able to support several startups that specialize in providing such services.

About Sendwithus, there is also a substituting hacking case analysis, recommended first read.