Smart ads: You understand the marketing is actually wrong

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Many people think that marketing is selling. Because the word sales is not good, such as the original door-to-door sales to today's face-to-face marketing, telemarketing changed to telephone marketing. In fact, these are sales. There is a big difference between marketing and selling. A lot of people are looking for how to do well in marketing, but what they want is simply how to sell, not marketing.

So what is sales and what is marketing?

To sell simply, is to put what people need today, such as people buy floating soft shampoo, then you are a soft agent, you just need to more people to sell your products. It is characterized by the creation of a demand that simply launches product sales. and marketing is creating a demand that does not exist before. is to create a new kind of demand in a way that is really marketing. is a broader approach to marketing.

How the brain platinum is marketed

Like melatonin, as we all know. Shi Yuzhu How does he do? He spent 2 months looking for a copy-planning team, where he created the copy day and night. They only have 500,000 yuan (do not know if this is too little), so little money, they create a copy of advertising to impress consumers to create a new demand. And make the public eventually buy his brain platinum. So Shi Yuzhu's success is actually the success of advertising planning. He did not spend 500,000 to find advertising companies to do beautiful posters, but spent 2 months to create copy, and most of the money to the newspaper to play soft text ads. Why the Shi Yuzhu's brain platinum is marketing, not sales. It's simple, some people say that brain platinum is sugar water, I did not drink. I think this thing with the previous three strains of oral liquid, Red peach k a truth. Someone drank it like brown sugar and boiled water. Hehe this description is apt. But it is such a sweet water, Shi Yuzhu This is abruptly created a demand, he through the soft Wen is so written: people do not poop (if you are eating the first to avoid this article) is equivalent to smoking dozens of cigarettes, rather than smoking a few packs of cigarettes. and 20 cigarettes equals two packs of cigarettes. His aim is to make people afraid of the amount of smoke. The equivalent of not to poop and smoke is purely nonsense. His aim is to cause people to panic. Instead of just telling you that constipation uses melatonin, it's not good for sleep. He was the first to cause you panic. This constipation happens to almost everyone. After a while, OK. But he is the first to give you a great deal of unease and then throw out the latest technology in the United States. This is also the brain platinum after why many health care products are always said France, Germany, Japan space gene technology, nanotechnology, subatomic and so on. It's all about giving you something you don't know to scare you and get you to pay for it. In fact, you don't need this kind of thing at all. But after the fear that he caused you, and give you a way to get a sense of security by buying their products (if you feel that the economic crisis is making you more miserable, you can take the experience I've given you, so that you spend less money, and you save a lot of expenses every month).

This is the real goal of marketing, is to create new needs.

To give a simple example, this is something I improvised, for example, we use necessities YOUYANJIANGCU to cook every day. This is the most mundane thing, but someone has pushed out a statement that you are actually in a sub-health state every day, as if you were in a trance because salt or MSG was too much or not standard. Then he rolled out what kind of product, a standard salt-making bottle, that he could put in a quantity of salt and let you put salt in the standard. If you believe, you will buy this product. I'm sure if someone in the business is doing it and doing it on a large scale, it will eventually create a local social panic, and you'll end up "going with the crowd" to buy it. You do not believe that the toothpaste you brush is the best example.

Marketing and promotion, the former is often used in emerging markets, he needs more wisdom to influence others to create demand. In fact, people who really understand advertising know that the human brain is actually very good control. This is also an important lesson for advertisers is the cause of market psychology. But now all the courses offered by the school have no real meaning advertising, let alone marketing. Otherwise the school will make a profit. In fact, the more people in school, the less they know how to influence the market.

To do well in marketing, must have a understanding of the 6 of human needs, such as certainty, security, satisfaction and so have a profound understanding of the world's successful major brands are around the 6 points, and marketing is to make full use of these 6 points or some of them to affect the public. If you are interested in becoming an advertiser and marketer, then you are happy, because former British president Winston Churchill and former US President Roosevelt (the wheelchair-bound Roosevelt) said: "Do not be the president of the advertising people." That is because the president can affect a country and society, advertising marketers can also affect a country and society, this is the advertisers really great mission. So we advertisers should have a conscience, moral. The more you know how to sell, the more you should observe your morals and conscience, make your due contribution to the society, and enjoy the job happily.

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