Smart Quick shot by investors optimistic two-dimensional code market has room for development

Get Fortune a round of financing 20 million yuan, so that has been more than two years of smart quick to shoot the company CEO Pengfei very happy, but more let him excited is not financing success, but the two-dimensional code market "".

"In the 2012, the two-dimensional code market is at a critical juncture, with the influx of large sums of money, two-dimensional code technology is triggering a business model revolution, two-dimensional code or will be the first to invest in the internet of things." Pengfei said.

Whether it is the internet of things, or two-dimensional code, is not a new topic, the two-dimensional Code company borrowed the concept of Internet of things hot, but the industry has not entered the outbreak period. Faster than the smart quick to enter the meaning of the sharp magic, such as several, spent nearly million wind investment, operating dismal.

The tortuous development of two-dimensional code, Pengfei very frankly reflect: "Only the development of 3G, the popularity of smartphones, this is really ' right ' time, now the market is ready." "In fact, it is the rise of the mobile Internet that has found the application space for two-dimensional codes."

In 2008, Pengfei to Japan was shocked by the application of the Japanese two-dimensional code. "At that time the world network faced a big problem, on the phone to enter the Web site too troublesome, but two-dimensional code can be easily solved." "This experience, prompted Pengfei in 2009 to sell the World network shares, began in the two-dimensional Code field to start a business, the creation of Smart Quick Pat Company. Currently, two-dimensional codes in Japan and Korea have become the killer apps, second only to the camera and MP3 functions of the third-largest mobile phone function application. But in China, the process is not that fast.

Admittedly, the Black-and-white, square-shaped two-dimensional code more and more began to appear in various media, even television ads. For the domestic smartphone users, two-dimensional code is not unfamiliar. But what can a two-dimensional code do? After the consumer takes a cell phone to pat the two-dimensional code, what still can have some fun thing? "Check information, do interactive, buy things," Pengfei summed up nine words.

While consumer awareness of two-dimensional codes is at the beginning, "It will be a big market." "Although the increase in user stickiness challenges, without affecting the user experience on the premise of achieving profitability is not easy, but pengfei the future of two-dimensional code is very optimistic, he expected smart quick shoot at the end of this year there are 50 million users."

The two-dimensional code broke out in 2012.

Times Weekly: You estimate that there will be a big outbreak in the second half of 2012, why is this judgment?

Pengfei: 2011 is a two-dimensional code application starting year. Today, smartphones and mobile internet applications accelerate the spread of two-dimensional code. Operators, electric dealers are actively promoting, mobile phone Taobao, Alipay, etc. has become a typical application. At present, six or seven new two-dimensional code application scene is added every day in China. 2012 two-dimensional code will have many opportunities, for example, two-dimensional code of media applications will be more diverse, the media for two-dimensional code of the application will be read from the basic content, to interactive, subscription, Brand marketing and other ways to develop in depth. During the London Olympics, CCTV will also be the first to apply a two-dimensional code for broadcast coverage, which will promote the rapid development of two-dimensional code.

Times Weekly: What areas will the two-dimensional code break out in?

Pengfei: From train tickets, plane tickets on the two-dimensional code, Starbucks support two-dimensional code checkout, McDonald's two-dimensional code coupons and so on, the application of two-dimensional code in the main electronic vouchers, two-dimensional code shopping, traceability anti-counterfeiting, advertising marketing several major areas. At present, to day cat, shop 1th, Jingdong Mall as the representative of E-commerce platform to promote two-dimensional code-sweep code shopping and the mainstream of domestic newspapers, magazines, outdoor ads on two-dimensional code application scenarios more and more. When the two-dimensional code as a gateway to the Internet, it will be a ubiquitous source of information.

Times Weekly: In the process of advancing the development of two-dimensional code, what are the existing obstacles?

Pengfei: "The Internet of Things" Twelve-Five "development planning" proposed two-dimensional code as a core application of the Internet of things, the internet of things finally from the "concept" to "essence." As the key link of the Internet of things, the two-dimensional code technology started early and developed rapidly in foreign countries, and developed in Europe and the United States in the chip design, terminal equipment and system applications in the lead. Limited by the domestic network penetration level and smartphone penetration rate, the user of two-dimensional code awareness is low, resulting in two-dimensional code market application development slow. Because of this, after the issuance of 3G licences, the domestic two-dimensional code market burst into great potential.

Capital market good Smart quick shoot

Times Weekly: Why investors are optimistic about smart quick shot?

Pengfei: The domestic two-dimensional Code application service domain contains the huge opportunity, the investor on the one hand is optimistic the two-dimensional code market, on the other hand is to nimble fast pats the company's approval. In fact, the combination of mobile phone and two-dimensional code, further expand the application of two-dimensional code value, promote the integration of the industry, mobile phone two-dimensional code for communications, media and other traditional industries to bring more opportunities. Smart Quick Shoot is growing fast, two years, our partners have reached more than 300, including operators, mobile phone manufacturers, metropolitan newspapers and advertising companies. By the end of March this year, smart quick shot of the activation of the user has broken 15 million, the daily activation of up to 120,000, the monthly sweep code of more than 80 million, the market accounted for more than 80%.

Times Weekly: After this financing, smart quick shoot development goals?

Pengfei: After the completion of a round of financing, the company will focus on technology research and development and product innovation, fast-beat two-dimensional code new version 2.0 has been officially released, 2012-year fast two-dimensional code target is 50 million users, become China's two-dimensional network of things the first brand, occupy more than 80% market share In addition, this year will be with the major operators, mobile phone manufacturers, advertising media industry and mobile power companies to cooperate widely. By the end of next year or the second, if the mobile phone payment popularization, our users reach 70 million or 80 million or even 100 million, and then consider making money is simple.

Times Weekly: Two-dimensional code using open source model, not too high technical threshold, smart quick beat how to establish a competitive advantage?

Pengfei: Competition barriers lie in integrated services, such as bar code library, executive power, ecological chain, etc., on the other hand, also in the specific application, smart quick clap at present the main application of the scene is an Android application store, radio business, advertising marketing, logistics warehousing management, commodity security and so on. Now, smart quick shoot has no real opponents, because the industry is not optimistic when no one is willing to do. When the two-dimensional code market up, and then someone put in, their own users have been tens of millions, we do early.

Times Weekly: When do you expect to make a profit?

Pengfei: App is very profitable, the current smart quick Pat pay more attention to the user's experience, not to consider too much profit. However, in the domestic mobile phone payment is not universal, we will be in precision advertising and other aspects of the attempt. According to the current development rate, we expect to make a profit next year.