Smart watch, where are the opportunities for entrepreneurs?

"The two smart watches that represent the highest level in the industry are displayed in the eyes of the world, even God has not thought well who to choose." ”

There is no need to find the source of this sentence, it was invented by me.

If you pay attention to smart watches or practitioners in this field, you will find that from the 2013 's the first year of the so-called smart watch began to two world-class products, smart watch from the Rough 1.0 era into a design, focus on the platform of the 2.0 stage. In this, the entrepreneur starts from the active "gradual" passive, where is the opportunity? This is a problem that can help God solve the difficulty of picking a table.

They're starting to stir.

Swatch, TAG Heuer, TISSOT, a list of Swiss watches that are now known to start smart watch, have become the first in the luxury industry to be ready to go and disregard the cost of the search. The "age" of the biggest has been 161 years of history, think about the fact that they are also hard to fight.

If you have a traditional wrist expression, you will find the "story" behind the three-meter factory. As the French luxury crocodile LVMH group's brand, TAG Heuer is not the same as the same zenith, Hublot to the grade. and Swatch and Tissot is a family, are subordinate to the Swatch Group.

Two companies that have been in the wrist watch industry for centuries are "turning" for smart watches, either falling in love with you or hating you. Take a look at the list below:

Top: PATEK PHILIPPE, Vacheron CONSTANTIN, Jaeger-lecoultre, Glashütte, Original, etc.

Luxury: IWC, ROLEX, ZENITH, Panerai, etc.

Luxury: Longines, NOMOS, TAG Heuer, Maurice Lacroix, Montblanc, etc.

Pro-People: Tissto, Movado, HAMILTON, citizen, etc.

Fashion: Hermès, LV, CHANEL, Bvlgari, Swatch, etc.

If you are "eagle-eyed", you will find that the previous three table factory in the entire Swiss watch industry occupies the weight and position. To put it simply, the smart watch has let luxury & pro-folk small groups of people "be elated" by leaving out the fashionable luxury stalls, but the tragedy is that they are now just "in the middle of the skull", that is, by "betting" the mentality of "try" this thing.

Jony Ive may be right, Apple watch may be able to make a small number of Swiss watch factory "in a great sense of", but far from what he imagined the "arrogant".

Well, the "climax" of the smart watch has just begun.

Where are the opportunities for entrepreneurs?

And some domestic do intelligent watch entrepreneurs have many contacts, vertical user needs and comprehensive functional coverage is the current domestic smart watches are striving for product direction.

In the 2.0 or even 3.0 era of smart watches, styling, localized enhancements and high vertical demand may help.

To put it simply, design is the most worthwhile part of a hardware product, not one. We found smart watches such as Moto 360, Apple Watch, LG G Watch 2 focused on hardware and interactive design. In other words, the smart watch with both fashion and technology needs to take you to my heart at first sight.

Clearly, design is not a Chinese patent. We see the market on the emergence of smart watches, there is really no one to seize my heart, heart, heart.

To look at localization enhancements, this does not mean translating the interface into Chinese and signing a strategic partnership with the public. It needs to be in the interactive experience, the recognition feedback, the operation way and so on link as far as possible "the human culture". What I want is not really a Chinese Android Wear, well, you and I both know.

High vertical demand is the most convenient and the most tangled thing that the entrepreneur does on the smart watch, with a single point of breakthrough to realize the value, this is the old "fart words", but entrepreneurs have to do this decision. However, it can be foreseen that, like smart hardware, the more attention to the platform, overall product development bottlenecks more serious.

"It is the best times, it is the worst of the times." Well, it would be appropriate to use this phrase to describe the current smart watch.