Snapping up payments and logistics pressure lets consumers revel

1 minutes 100 million! 6 minutes 1 billion! 1 hours 6.7 billion! 24 hours 35.019 billion ... This "Double 11" Day cat once again earned the limelight, Luck, is called fame and fortune. However, behind the ever-rising trading figures is a variety of complaints and worries. Xinhua said 180 million parcels, the first day of processing amounted to 6000多万件, double is one of the most severe test for the express industry; tonight's report said "Double 11" the same day complaints, the number of reports increased by more than 50%; According to Xinmin Evening News, there are businesses to increase prices after discounting, "double 11" There is price fraud ... In the face of more and more problems, how long can the electric business party?

Snapping up payments and logistics pressure lets consumers revel

On one side is the electric business orders, the rising volume, while the computer screen in front of the tight snapping, "crowded" payment, and then into a long wait. Every year, after "Double 11", there are a large number of netizens spit slot, not easy to grab something, but not smooth payment, the goods in their own shopping cart, within a few minutes were taken away by others, waiting for half a month has not waited for the express and so on.

In addition, "Double 11" also faces serious logistics pressure. National Post Office monitoring shows that the cat Taobao, Beijing-east, Suning and other major nets 11th total day to generate order delivery volume of about 180 million, all day Express Enterprises 6000多万件 Express, is the last year "double 11" peak 35 million 1.7 times times. When this batch of hundreds of millions of express delivery system in a short time, the latter bear the pressure imaginable. Industry insiders said the packages could be largely processed by 20th, and that the packages would have to be fully digested until December. Buy something for a long time not to receive the goods, such a shopping experience so that consumer sentiment?

"Double 11" shopping carnival, electricity business is rich and famous, and consumers as a participant in the main, will be gradually derived from the festival after a lot of problems. If these problems are not dealt with in a timely and effective manner, the shopping carnival may be difficult to sustain.

Low price temptation and the business game behind the "price scam"

In the "Double 11" 35 billion behind, is from the full 50 percent crazy buy to 20 percent capping the low price temptation, and this one also tangled how many sellers do not make money plaintive. Taobao sellers Joshen calculate a sum: Weekdays his shop every single transaction price is about 100 yuan, because to strictly in accordance with the promotional rules of the day cat, double a day per single transaction average price must be reduced to 70 yuan per order, and the cost of the goods themselves and transport, warehousing, customer service personnel costs, not to mention making money, It's good to be without loss. And some other businessmen carefully designed the "price scam", as early as the middle of October, quietly rising prices, there are businesses to prevent historical parity, first of the original commodity shelves, and then again to the form of new products, but the price is also higher than in the past many.

And businesses do not make a sharp contrast to the money, the electric business platform is to make a pot full of. Reporter for 35 billion crazy consumption behind the day Cat platform calculate: The average commission of 3% (according to the category, commission between 2% to 5%), to 35 billion turnover, day cat platform into the bag 1.05 billion yuan. Cat crazy Behind the money, is the merchant's "tears", no matter how crazy it is difficult to last.

Easy shopping rational consumption and total win is the real feast of the electric business

E-commerce is able to wind up, and gradually change people's way of life, is that the electrical business to provide consumers with a new shopping experience, a more convenient and efficient shopping channels, so as to create a new business model. Double 11 shopping Carnival, in the impact of consumer shopping experience at the same time, can not guarantee the interests of businessmen, this is Ali next need to carefully consider the issue.

Unlike the "double 11" shopping Carnival of the electric dealer, Yeepay pays to create another model of the electric business feast. From November 1, 2013 to December 30, Yi Bao, such as more than 250 with Sohu swim platform, for consumers to create a "super Shopping festival", 61 Days of crazy promotion, consumers not only can shopping, travel, game recharge, investment banking, life services, can enjoy discount promotional offers, and send a tyrants gold every day, so that consumers can easily shopping rational consumption.

Compared to the electrical business of the temporary big promotion, Yeepay long time, do not worry about missing promotional opportunities, can be carefully selected, and have sufficient time to consider, to avoid impulse shopping. In addition, Yi Bao as an independent third party payment enterprises, in the payment has an absolute advantage, users can choose a variety of payment methods to pay, do not worry about the purchase process of the payment link collapse problem. and promotional time is long, do not worry about the logistics peak brought by the delay in order, delivery slow and so on.

Today's "Double 11" has gradually separated from the "Singles Day" of the original intention, by the electric business to seize business opportunities, successfully packaged into a popular "carnival shopping Festival." Some industry experts said: "Double 11" Such a big promotion, many times are just a "gimmick", consumers need rational consumption, and businesses need to be a lasting profit, only at the same time to ensure the common interests of consumers and businesses, is the real shopping carnival.