"So many voices": a long time no see the 90th period of New Year!

The three main topics will be discussed in this issue: 1. CES 2015, explore the opportunities of the personal cloud era; 2. Why do consumer storage companies covet corporate markets; 3. Full flash array back to San family The future is good?

So many sound column links: http://voice.zdnet.com.cn/2014/1212/3041590.shtml

Guest point of view refine:

"00:00" CES 2015, exploring opportunities in the personal cloud era

Consumer Electronics Expo CES 2015, Las Vegas held in the United States, wearable equipment is still a relatively large focus this year, smart home is also one of the hot spots, 3D printing this year is twice times the size of last year, no longer belong to personal consumer products, the significance of small businesses, this year also talked about 8K, TV screen is getting bigger , hardware technology continues to improve, but the resources are still short board. There is also a corresponding challenge for manufacturers, front-end devices are used all the data uploaded to the cloud, and then deal with such a pattern, the manufacturer's data processing and cloud computing capabilities. The front-end equipment is actually the embodiment of the comprehensive strength of the manufacturers, to sum up, the end and the cloud, the background is inseparable, so this for our consumer electronics manufacturers is a test, they must have a let oneself have the enterprise-class IT vendors thinking ability, to envision its future a development blueprint.

"17:00" Why consumer storage companies covet corporate markets

Compared to the irreplaceable high-end technology that traditional manufacturers rely on, after the electronic, digital has been different development, in theory, manufacturers to enter a new area is more and more simple, so the entry threshold has brought the prosperity of solid state disk, the solid-state disk manufacturers will inevitably see it all can see the application of solid-state disk market, while , enterprise-class customers are the most important to seek reliability, performance, for the price is not too high demand, and the market competition is no one can say, the ability of vendors can go to seize. So to say so, like SanDisk this kind of original in the traditional hard disk world inside not see shadow manufacturers, with the help of solid-state disk to kill traditional hard drive business is not surprising.

"33:30" full flash array back to San family The future is good?

Let's first define what the difference between the so-called array and this SAN storage is, a storage array is actually a device for a simple storage function, which may be an enterprise-class storage product specifically for storage, which may be different hard drives or whatever. Of course, these arrays have the characteristics of this centralized storage and may also be able to do the storage of the related data in this storage LAN. SAN storage Systems It should be a more advanced definition that you should be able to achieve more powerful storage management capabilities on this system. Some storage arrays already have some San features, but their properties are a single storage device. So in this overall environment, there needs to be a relatively common standard, the whole market to the chain up or to better play its due to a capacity. Emerging full flash array is a lot of start-up companies to enter the market first product, this may let many companies are unprepared, but it can not impress the customer also depends on the specific needs of customers.

The following is a transcript of the interview:

Yang Yanji: Dear friends, we can say that we have known each other for many years, but this is a new year, we meet again in the new year.

Chi: Yes, and there may have been a few installments for this or that reason, and today is the official return of the New Year.

Yang Yanji: And today is 39, especially cold, we this program is also particularly skillful in the 90th period, today if you look at may be earned, long time no see. This period of time we are also not idle, although after the New Year's Day, our reporter also went to a particularly far place with our CNET cooperation to do a live, the scene directly hit CES this Congress, this conference said very busy, Booth is very much, our reporter said it is physical work, like Samsung, Polaroid, Intel has updated. But what are the wonderful products on the show?

Chi: This we are still waiting for the phone call back to the front, we will talk about a actually CES familiar people should know that the Consumer electronics exhibition of English abbreviations, the annual CES actually arguably with ZDNet original positioning is not so closely related, CES is the kind of it product and hardware that shows the consumer, but for us ZDNet is focused on enterprise-class it. Why do we have to focus on CES this time? Because we believe that consumer electronics or consumption of electronic application model has been the production of our enterprises have a great impact.

We are now in front of the Business associate Editor Tao's phone has come in, we first listen to what he said.

Hello.

Yang Yanji: Good editor of Tao.

Chi: This is the recording scene of "So many voices," We are waiting for your call to come in and want you to talk to us about the overall impression of CES 2015 in the American Las Vegas.

Tao: I think this year's CES is busier than last year, and we've seen a lot of the latest products in the main pavilion, and I've summed up 6 key words for CES, namely, driverless cars, wearable devices, smart homes, routers.

Chi: Can you give me a general idea of what kind of life scenario we saw in the future from CES?

Tao: I can start with these 6 key words separately speaking, about unmanned cars can be said to be the trend of CES this year, the car is also in more and more intelligent, more and more interconnected. This year, at CES, 10 companies have shown signs including Audi, Volkswagen, Toyota and BMW. In addition, a large number of technology companies are also trying to borrow the High-tech car development boom to promote their company's development.

For wearable equipment this year is still a relatively large focus, we see more and more forms, different products, not just wear on the wrist, wear on the body, and wear on the head of such equipment. Wearable equipment is also becoming more sophisticated, there is a problem, it is the same as last year, manufacturers collect user behavior data after the lack of analysis, I personally still look forward to the sale of this year's iwatch such products.

About Smart Home It's actually a hot spot from last year to this year as well as wearing, a reference to smart home has to mention is the kitchen appliances products, including Samsung and LG also launched with smart home related washing machines, refrigerators, speakers and so on, their booth has deliberately built such a home environment to show, These products are becoming more and more mature than last year.

3D printing from last year's 3D printing this year was twice times the size of last year, whether from the number of companies or the brands exhibiting. 3D printing is no longer a personal consumer product, but it does mean a lot to small businesses because there are a large number of companies that have entered the field. Because the emerging market is always from a premature to mature such a process, we also hope that in the future I buy products 3D printing technology.

For 8K last year, everyone talked about 4K, this year, we talked about 8K, TV is getting bigger and larger, we saw last year 70, 60 inches of TV, this year directly jumped to more than 100 inches, this is what we are happy to see, but have to say that our hardware level products can say very cow, but the resources are indeed a short board. We see that now 4K of the source is actually a lot of video from the normal to the 4K video. 8K situation is even more stretched, even 8K VCR resources are not particularly much, but even so, technology is still moving forward, I am still more optimistic about the future of 8K.

Games and virtual reality technologies that are combined with wearable devices for gaming is the rapid development, but this year's figures are much higher than last year, and the booth above can see a lot of virtual reality experience, of course, the game technology is also in the new, Intel Booth has such a number of equipment, The origin of the scan can be embedded in the user's avatar into the game, so that players in the game using their real face to play, so can be more real, more fun.

Chi: Thank you very much, in fact, from our zdnet positioning, have you ever dug up some of the possible implications for the future business model? See a lot of these front-end devices, these display, including cars, wearable equipment, as well as different consumer hardware, as well as some of the more intelligent emerging of these devices, what do you think of the relevant provider of services, they have a challenge?

Tao: I think the first step is to upgrade the data from this point, because although we are looking at the front-end products, but now it is still from the front to the back end it has an interrelated process. Let's say I'm talking about wearable equipment. If the manufacturer calls for the sale of 10,000 units, it has a very important link to the back-end large data deployment, it also needs to collect and analyze the data, as well as the transmission process. Although we have seen a lot of things like wearable, driverless cars, 8K this year at CES, we can still see products such as commercial PCs and mobile phones, and even though the phone is a consumer product, the screen is getting bigger, Many business people have taken their mobile phones as BYOD devices, and they connect the cloud via mobile phones, uploading all the data to the cloud, and then dealing with the pattern.

In addition, there are some storage products, we now see the consumer class, such as Seagate out of the 7 mm of such a hard disk equipment, these devices are in a more and more frivolous way to go down, individual users have attached great importance to the development of personal cloud. Enterprise-class, cloud computing and large data are also important for these vendors.

Chi: Thank you very much, know you very hard, now is Las Vegas 0 points 10 minutes early morning.

Tao: Yes, it should be 0.

Chi: Hurriedly rest, should also want to return home, also wish you bon voyage, smooth Home, goodbye, thank you.

Tao: Thank you.

Yang Yanji: It seems that the consumption level or more eye-catching, but the enterprise as a backing is also very important.

00:10:24

Chi: In fact, I think Tao in the foreground to show us something, in fact, to open up the future of the personal life of the vision, but we also know that now personal life has become increasingly inseparable from the services provided by enterprises in the backend, a lot of things are actually complementary. You say you now have a very happy mobile phone, but a lot of mobile phone applications, especially with your personal life to use these related information services, is linked to the construction of the background. For example, you order on the Internet, buy movie tickets, check a map, do a navigation, in fact, you use a good time to verify the relevant enterprise backstage strength, this is beyond doubt.

We also see these automatic drives like cars, electronic intelligence, and what does it depend on? In fact, is also the embodiment of the comprehensive strength of manufacturers. And wearable equipment, wearable equipment in fact, in my opinion is a very delicate link, I personally is not very optimistic about wearable equipment in the development of this year, why? I think it has not been a certain degree of heat, the so-called heat is not said that the technology of smart wear equipment is not mature enough, but the support of the development of this equipment peripherals and ancillary technology may still have great constraints. such as batteries, you this power, you say you this watch function is very high, but you do not think that we have too many of these chargers in our home, buy a mobile phone on a charger, maybe you have a pad over there a charger, notebook computer has a charger, the future watch there is a charger, The smart hand ring also has a charger. Of course, many chargers can be shared, are micro USB interface, but often you Baobuzzi my two devices are dead, how can I recharge.

This time the traditional wearable device I think it's going to really develop when the first is functional, that is to say you are not to let people think I have to use you, because I have several friends around the original is playing hand ring, smart hand ring play began very happy, the next day to see their sleep quality, your deep sleep long, how, Having a good time, one months later, why not? Feel too troublesome, sometimes you really forget to recharge, sometimes a long time is that, that is, look at the picture of fresh.

I think maybe now unless you're an old man, or you can give your parents a smart bracelet and come over for a week every week, but that's not going to happen now, like I'm buying a smart bracelet for my parents, and I expect the data on this smart bracelet to be on my phone in real time, Request this hand ring not only have a Bluetooth function, Bluetooth is my mobile phone and I have to have an interoperability, but also to ensure that it is really able to network. Of course, a network of this hand ring must have WiFi function, or have this 4G function, 3G function, which is a large power consumption.

I'm a more than 70-year-old parent, they can charge, or they will forget to recharge, which day I see how no signal, is not my parents have a problem, hurriedly, but you do not realize this thing, for us this so-called truly interconnected world, In fact, the smart hardware to play a lot of room, you have to go through the mobile phone intermediary to network, its own battery life is a big constraint, so I do not think the smart hardware will be very hot, but it is a very good concept of the concept, I do not deny that the concept of intelligent hardware and its future meaning to human life, I do not deny. But I think this East wind, everything is only due to the East wind, the east wind is its peripheral technology, you are not cheaper and less low-cost interconnection technology, you have a longer battery protection technology, which may be restricting the development of smart hardware, including your smart home These, smart home better, Can be stored inside the electricity, but the future of what kind of response, is the automatic mode of life.

Sometimes this intelligence really is very important, you say I am intelligent, but sometimes this machine may be clever at times it is to do bad things to you, this also need us to grasp the critical point, this is my personal experience from CES.

In conclusion, end and cloud, backstage is inseparable, the original may be separated from each other, are relying on its own technological innovation, such as television it can be direct, I have been to 8 K, but now I believe that 8K TV is not only the resolution of things, the affirmation of networking features is necessary, Then how do you relate to the content platform, resource platform to get through, but also should consider things. So this is a test for our consumer electronics vendors, who have to have an enterprise-class it vendor's ability to think, to envision a blueprint for its future.

"17:00"

Yang Yanji: So the consumption level is actually quite attractive, but we are certainly not enough time to talk about so comprehensive, no matter what we talked about, we went to search that topic, there is a line of people live topics, you want to see what can have, small sales.

We went on to say that the consumption level, better is that everyone is concerned about, may appear some fresh things we are willing to see, now SanDisk storage-level consumer manufacturers it wants to enter these enterprise class, I think the enterprise class may be more difficult to enter, after all, the enterprise requirements are relatively high. Why do you think it has this idea, this is our second topic.

Chi: This I can make an analogy, this analogy is to say the automobile industry, automobile industry originally we talk about the car is the big giants, Mercedes, BMW, this brand is relatively fixed, why is fixed? Because the threshold of the car is still very high, you have to do the engine, you have to do your own gearbox, you have to do your own chassis design, the overall framework, especially the engine and gearbox, this is very advanced, and is very testing the technology of manufacturers. Production is also relatively difficult, that is, the original engine and gearbox basically accounted for the cost of the car more than 50%, basically the overall cost of the car accounted for almost, accounted for a large proportion, and the engine production process is very complex.

Analogy is the hard drive, it's hard drive, the earliest mechanized hard drive its production process is also very complex, it has its own head, bearings, platters these designs. You're comparing this bearing with a platter that's a bit like the engine, the head, the head wall, which is similar to the gearbox, which is actually a big part of the hard drive cost. But its entry threshold is very high, it's not that it's personal. It is easy to obtain such a technique for hard disk bearings of this particularly advanced bearing shaft, as well as hard disk head wall and control, whenever this mechanized, demanding mechanized high field is very high because it requires your knowledge reserves, The vertical integration of skills requires very high.

However, the electronic, digitized things to get rid of this all, to flash memory when I use a flash memory chip plus a flash controller, I put it into the shell of the traditional hard disk, this is a solid-state disk. Solid state disk, so that from this point of view is a PCB, is a former electronic PCB packaging manufacturing enterprises can theoretically do solid state disk, I just bought the flash chip from you, buy the Flash control chip from it, both sides have very mature reference design plan, I follow the drawing to draw this so-called work board to make, .

Now in fact many flash manufacturers are also doing their own controller, you can also talk to him I buy, but these things you in the original hard drive manufacturer, this hard drive of the bearing, the hard drive motor may also be relatively easy to buy, there are some neutral, but now has been close to the manufacturers, there are some neutral hard drive motor. But the head you're really hard to buy, heads are generally hard disk manufacturers, such as WD and Seagate, Toshiba, some of the original, including Hitachi, some of the big giants have their own technology a very, it is his exclusive ability, is not possible to contribute to the contribution is also a patent, it is impossible so very smooth trading.

So come in here is the equivalent of now we see that Tesla electric car, electric car is actually the same, relatively very simple, is a battery, a power supply module, a power supply module, including how to change from electricity to kinetic energy, there is a motor, no. The motors tell the truth, too, for many third parties, because it is not from a car manufacturer born out of the motor, the motor actually you go to find some dedicated motor manufacturers you go to customize this model, are customizable, you find the relevant to do batteries, and then find this to do batteries, Or you develop a battery management system yourself, Tesla's own technology, really its original technology is the battery management technology, motors and batteries are basically bought.

So theoretically you are a business you can also be a car now, you have to make a car to buy the engine, to find a gearbox, to do the engine, you are very difficult to find a special one, and the difference between the engine is still very big. Electric motor In fact, this standard is more unified, you just reach that standard this electric is basically such a, who made the things basically almost such a capacity, of course, different, this difference is certainly the difference between the engine is much smaller, because it is really a very common technology.

And this electric current to drive with you to take gasoline, there are 92nd of petrol, 95th, these different oils, some of the requirements of oil, electricity how many volts, how many Ann, current is how much, is enough, basically the indicators are quite simple. So now that you're watching music, you're going to be an electric car, Millet also said to do the electric car, you want in the traditional industry they can do it, they may have the strength to have money to do, but you do this technology accumulation is quite long, why the original Chinese auto industry is slow, I believe that in the era of electric cars China's auto industry will progress very quickly, because you see the original mechanical hard drive only how many manufacturers, you can basically count a finger. But now you say the number of manufacturers to do solid-state disk, not to mention the enterprise or consumer grade, so that's the answer. I just told you the first problem is that the entry threshold has brought the solid state disk prosperity, as long as you have a certain strength you can do a solid state disk, like you used to do hard disk, hard disk and it that the hard disk package, The original hard drive package must be clean, especially high-precision production line, the cost is very high. Now the solid state disk you say, the manual workshop can make solid state plate, this is not a joke.

So from this point of view, the solid state disk manufacturers will be able to see all of its solid-state disk in the application market. Here is bound to include the original enterprise-class traditional hard disk market, the competition in the market there is nothing to say, I should rob you to rob your site, rely on the strength to speak, the level of consumer-class manufacturers it is actually to the cost-sensitive individual users, But it is in the enterprise market in the face of that is not so sensitive to the cost and price is not so sensitive to enterprise-level users.

Enterprise-class users are the main demand for reliability, performance, you can guarantee my business needs, this may be its most important requirements. It has a set of obvious, very clear ROI calculation, your price is a little bit higher for it may not have much impact, so it is definitely a very fat market, any kind of strength of these companies, including like SanDisk which is now the focus of our news, as well as spotlight, Intel.

Yang Yanji: Toshiba.

Chi: These are the solid-state disks, because Toshiba actually has a traditional hard drive business, but its traditional hard drive manufacturers may also even More manufacturers, so it is more daring than these traditional hard drive manufacturers to be larger, like the West and Seagate, Seagate and West number now they want to do a smooth transition , it now has a flash product line on both sides, but it also has a strong traditional 15,000-turn hard drive line. Now the main advantage of the traditional hard drive or unit cost capacity, capacity costs or better than the solid state disk, but it may be two years before this advantage does not exist, the solid-state disk its capacity doubled, doubling faster than the hard disk, because it is easier to double the easy, that is, it is more convenient to double capacity, The hard drive is a huge one because it's just a storage feature of the original physical.

So to say so, I feel like SanDisk, Spotlight, Intel This kind of, originally in the traditional hard disk world, there is no shadow of these manufacturers, with the help of solid-state disk to kill to the traditional hard drive business, a bit like Tesla such as the emerging electric vehicle manufacturers kill to