Social electronic commerce will become the new darling of investment

Recently, China E-commerce Research Center released the "2011 China Business E-commerce Market Survey report." The report's data show that Facebook's successful listing has opened the floodgates to social e-commerce, and so has become more and more of a social e-commerce concern. As the characteristic of media attribute, social network has become the main flow channel of traffic. People's thirst for it is getting higher.

Users can set up shops on social networking sites through E-commerce and shop directly on them. Not only that, the Chinese E-commerce Research Center predicts that the future social networking platform will become one of the important channels for future shopping.

At present, social electronic commerce can be divided into three main categories: 1, based on existing e-commerce sites to build communities, the community can in turn promote their own e-commerce. Taobao, such as based on the Amoy rivers and lakes, where the customer-prudential goods, where the talent, Jingdong Mall, Beijing-East enjoy. 2, the same based on existing E-commerce sites to build communities, but has its own user system of Third-party social E-commerce platform. Such platforms reduce reliance on E-COMMERCE platforms and are relatively independent. such as beautiful said, turn things, mushroom street, heap sugar and so on. 3, based on the community to build social E-commerce. With the help of influential community platform, such as microblogging, E-commerce and its docking, similar to micro-fleas, Micro-mart.

Today, our social electric business mainly has beautiful say, Mushroom Street, where guest talent, fans still net, topit.me, mark, pile sugar NET, petal net, fresh net, pile sugar net, snack control, LC style NET, love material net, Taobao Wow, everyone shopping, etc. This kind of web site can also be a way to expand mobile e-business with considerable profit prospects.

China E-commerce Research Center assistant analyst Wang Zhouping that: In the Internet, television and other advertising prices continue to improve, advertising returns to lower media background, through the social Channel marketing is undoubtedly a good attempt. E-commerce after years of development has been to quality, fine differentiation, non-standard transformation.

And social E-commerce came into being, will be the next investment "outbreak point." She also said that "the people" in order to open up new markets, in the competition to seize the "first advantage" consideration, will actively seek SNS Web site cooperation, to provide them with technology, talent and experience to help reduce the cost of SNS website development E-commerce. Social electric business is in the ascendant, the number of registered users and the number of active users there is still room for growth, and with the promotion and opening of social electronic commerce website, coupled with the rapid development of E-commerce, will be able to produce a huge market space.