Social networking site: A companion to the gaming industry

Referring to the development of China's social networking sites over the past 2009 years, we seem to be more willing to combine them with the "stealing food", "Car Parking", "Digging gold" and other web version of leisure. Although the Ministry of Culture has a ban on social networking sites to change "stealing" and so on to "pick" and other civilized words, but the development of social networking sites in the year seems to have evolved into a game-enhancing, user-stickiness accessory that follows Facebook, MYSAPCE and the successful introduction of China's social networking site,　　In addition to the layout of the style is a little bit to follow, the page is not found on the same as Facebook for commercial operations. An incomplete piece of information shows that the number of social networking sites in China is now up to tens of thousands of, with generic templates and relatively low technology thresholds and operating costs making such sites springing up in the past 2009 years, Without exception, the built-in small game is used to attract the user's presence, although the social networking sites in the big call to the development of differences, but the product of the serious homogenization has become the biggest feature of this type of Web site, entertainment applications based on China's specific internet environment, Facebook,　　MySpace and other successful business cases in the United States have become no trace. Review: The difficult search for profitability combined with the game into the trend of the most well-known social network network, as early as in 2008, has been rated as the most potential internet companies, in 2009 in the face of the global economic depression under the harsh environment also won tens of millions of of dollars in financing, however, until today, Although the industry has been in the outgoing net profit every month in millions of yuan, but as the founder of the Cheng has never been in public to promote the success of happy and future financing of the listing plan, obviously, even though the monthly profit of millions of yuan,　　But this kind of website does not have the intrinsic profit pattern still makes the social website linger on the margin of profit. It is reported that as early as the end of 2008, happy Net has begun to try to embed advertising, then the sales price of 50,000-100,000 yuan per day, April 2009, the price rose to 200,000-300,000 yuan.　　However, the net embedded ads caused a lot of players dissatisfaction. September 2009, Happy Net started for the first time for users to launch charges, netizens to send a virtual "birthday gift" to friends, need to pay 2 yuan as a virtual gift costs. Subsequently, a similar SNS social networking sites such as Renren, thousands of rubber net, etc. are also launched the charging project. However, China's specific internet environment makes accustomed to free netizens do not seem to pay the bill, in the more than 10 hours after the launch of the Web site charges, the voice of doubt began to spread over the network, some extreme netizens even set up alliances to boycott these charges SNS website,　　A group of previously unknown sites at this time began to publicize the free emplacement. With a huge user baseHow cautious and hard to break through the search for profit patterns It is also enough to prove that tens of thousands of social networking sites in China have struggled to survive, with analysts thinking that 2009 was the year most of China's social networking sites were born, and most of the social community wanted to emulate Facebook's success, but he also said The unique environment will make this kind of website in next year or two years after a big shuffle, "compared to the video site, the operating costs of social networking sites will be much lower, some similar to a long station site can support a period of time, but if there is no background of a commercial platform to support the words, The future of these sites will inevitably be the result of acquisitions and even exits, and they may have overlooked the fact that Facebook has a huge popularity but continues to lose money.　　"Of course, in the diversification of the profit model, it is not just a happy one in a wide range of exploration, as early as last July by the giant network of 51 million U.S. dollars into a large shareholder 51.com is trying to combine with the game to carry out a wide range of promotional activities." It is reported that early in the first half of this year, 51.com has begun to try its own research and development of the game platform "51 games" online operation, opening up the register, these Games the main game of community positioning. According to 51.com CEO Shengdong East, 51.com in the development of similar platforms into the cost of nearly tens of millions of yuan, 51.com will rely on giant's huge push team to promote internet cafes, "we expect within six months can cover all the Internet cafes." "With the use of both sides of the user platform, under the great popularity of large-scale games and casual games integrated together, and through an inherent community model to rally the player's popularity."　　The move is seen by the industry as a success for giant networks, and confirms that a large part of the current social-networking site is still a game, and that the social networking sites that I describe are still relegated to the game's collateral. Not so long ago, the hundreds of millions of-dollar venture has won the "network of Nets" officially renamed "Renren", this is also regarded as the thousand oak to break the "school" this is only in the shackles of student groups and want to diversify the user a way, although not yet to seek effective user charging mode,　　But its personal fees for gaming users have been small and large. A total of 2 pages. 12 Next Page 1. Retrospect: The difficult search for profitability combined with the game into a trend of 2. Outlook: Where is the way out for social networking sites?　　[Page] This social networking site, modeled after Facebook, Mysapce and successfully introduced to China, has little to do with the style of the page, and there's no place like Facebook for commercial operations.　　Outlook: Where is the way out for social networking sites? In fact, the whole Chinese social networking site is still a bit big, after all, there are many areas of research, such as marriage and social networking sites may be more targeted. But tens of thousands of of social networksRob more than 300 million netizens registration, at the same time, more still have to consider how to rely on profit to continue their development, those who have a solid capital platform and become the accessory of the game product of the special case, China's social networking site, what are the way out? Liu Dalong, a Tianya marketing director, said that although community sites and social networking sites are different in nature, community sites cannot stay on the entertainment level, and the future can have a good combination of social networking sites that can be effectively combined with e-commerce platforms, This is not the absence of a chapter to follow, the most successful place for Facebook is to provide users with a good business platform, can be very good for the promotion of business products.　　In fact, with the virtual community's optimistic, social networking sites can also fully with the virtual community in a deep fit, in the future of the virtual network to assume an important role. "For social networking sites, advertising and virtual goods sales and web games don't meet the long-term development of the site, and he's a better person," said an analyst with a social networking study. API: Full name is creator programming Interface, Is the opening of the application interface, which is the long-term development of profit space. He also cites, for example, that the United States has done a good job in this respect by Facebook. Facebook focuses on the platform, does not use it, tries to open up all the data, and spares no effort to nurture app developers (creator's acronym app is the entry and exit of the app,　　This is where you handle some setup information that you need to read or write when you start and exit programs, and set up some global variables to create the best way to make money for app developers. At the same time, he said, in fact, Taobao has done a relatively successful Taobao open shop does not charge, but if users want to become a good faith business, want to enter Taobao Mall, or to Taobao search above the top, access to advanced services, then to pay Taobao, because Taobao this platform allows users to make more money. "Facebook is a platform-focused rep, trying to open up all the data available, nurturing app developers and creating a good way to make money." ”