Social media marketing considerations for Wikipedia website

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Wikipedia site is usually a more authoritative site, such as in the domestic we often use Baidu Encyclopedia, Interactive Encyclopedia, Search encyclopedia, etc., foreign more popular Wikipedia. The Wikipedia site's pages are often ranked among the top of the search results for almost every keyword. This means that the encyclopedia site can obtain a large number of search traffic, but also the majority of its users welcome the main reason. Because the encyclopedia website provides the perfect brand and solves the prestige correlation question the outstanding platform, but also may obtain many targeted website traffic through it. Therefore, the encyclopedia site is often used by many enterprises as a means of social media marketing. There are a number of popular websites claiming that they have witnessed hundreds of thousands of of visits from various encyclopedia sites. Although the Wikipedia site may not look like a strictly regulated site, it has enough administrators to ensure that site rules are not compromised and abuse rules will be punished. If you do not want to be banned by the Wikipedia site, do not want to be blacklisted by the Wikipedia site, then when the Wikipedia site to start social media marketing activities, you should seriously consider the following considerations.

Wikipedia site is not suitable for establishing external links. Wikipedia site is not a site that is used only to establish external links. If your sole goal is to add an external link to the relevant encyclopedia entry, you will eventually be found and likely to be barred from speaking. So the first thing to do is to build network credibility, for the encyclopedia entry to make contributions to the completion of the deletion of the items and the facts do not conform to the content, it is best to do some other selfless editing operations, then to provide external link information. Because too early to add an outside link is often seen as a rush to self-promotion, its intent is easy to be found by webmasters.

The content of the Wikipedia website belongs to the public. Corporate pages, or even your resume, once posted on the Wikipedia site, is not yours. Once the Web page is published, it becomes a public-oriented Internet content. Editors and contributors can add real content that can be negative and not conducive to your company's goals and the maintenance of your brand reputation. If someone makes a mockery of your company on the Wikipedia site and can provide references and content evidence to support their comments, the Wikipedia site would consider that reasonable. You can't delete the content at all, all you can do is find other positive messages that are equally authentic to counteract these negative effects.

Establish a relationship. If you want to be a respected fixed user on the Wikipedia site and eventually become an administrator, it is important to establish a relationship with the current administrator and make yourself a valuable site participant. This requires you to carefully maintain your personal information page, for the benefit of everyone instead of self-interest to edit the entries, contribute to Wikipedia site content. Of course, if you're going to edit an entry that has a direct connection to your company (or other conflicting encyclopedia entries), keep in mind that this occasional self service editing operation must be done in conjunction with editorial operations for other popular services.

Do not post spam messages on Wikipedia sites. Posting spam on Wikipedia sites is hard to swallow. If a lot of junk information is released, it is likely to be added to the spam blacklist. The blacklist is used to publish users and IP addresses that disregard the rules of the Wikipedia site and frequently abuse them. Users on the blacklist will be banned from using Wikipedia sites, and search engines and other highly creditworthy sites will also cite the blacklist of Wikipedia sites, so it's definitely not a good thing to be on the list.

In a word, as a social media marketing resource, Wikipedia website embodies the principle of free, open and open Internet. As a business, in the use of Wikipedia website for self marketing and corporate reputation management process, both efforts in the encyclopedia website platform to maximize their own marketing purposes, but also to understand the nature of the encyclopedia site, follow the relevant principles, only in this way to promote the continuous development of Wikipedia website, maintain a good order of the Internet development.

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