Social Media marketing focuses on: Time and ROI

Enterprise Development http://www.aliyun.com/zixun/aggregation/12198.html "> Social media marketing most concerned about? According to the analysis, the report shows time and ROI.

--the question of spending time: 44.68% of the time spent on Internet-level contact points

--social media marketing input rate of return problem 24.26%

--daily information problem; content filtering in Internet 21.28%

--Privacy Issue 4.68%

--time to learn new tools/applications issues 3.4%

--hire someone else to manage the cost 1.7%

We can see how much attention is being paid to the need for time, how to balance social media marketing participation and create the right amount of participation. Although there are some service providers can provide content detection software, automatic processing and artificial combination of methods for the enterprise services, such as: to provide automatic replies to the Forum, manual reply to posts, but from the author's observation, automatic response accounted for the majority of the language is stiff. Due to the quality of the respondents and the understanding of social media, it is difficult to achieve a high-quality social media marketing participation. To do well in social media marketing, it really takes time to avoid.

In fact, the time level of consideration is only a superficial level of performance. Other marketing activities also take time. The key point of the problem is the expectation of a reasonable return on investment. Social Media Marketing is a new marketing approach, many companies from the business perspective will be calculated: My input-output efficiency? Does social media marketing evaluate data? What are the benefits of social media marketing independence? Tangxing that the company's conservative mentality is open to discussion, if everything is stable, input-output efficiency will fall, seize the commanding heights of the industry. The current FMCG industry, the automotive industry is a model, may be the industry's fierce marketing competition. In the tourism industry, social media marketing, hospital industry social Media marketing, housing agency industry, social media marketing, enterprises have the awareness to do social media marketing, the effect can be imagined, not desirable. American real Estate big Donald ' Trump (Trump) recently also specially seek the social media marketing expert to instruct the enterprise to carry out the social media marketing.

As the author of the "Social Media marketing assessment red" in the article on the social media marketing evaluation proposed that, at present, many enterprises are in the public relations from the point of view of its value, and return efficiency. Obviously unscientific, of course, social media marketing is still in the development stage, I believe it will be more and more unique charm and improve the efficiency of the evaluation system.

Tangxing

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