Social Television (SOCIAL-TV) is one of the focuses of attention today, and a large number of start-up companies to join the industry and pay-TV platform, as well as the investment of major VC to follow none of the show its heat, and the current provision of social television services more than thousands of companies, can be said to be a major investment hotspot. Many social networks, including Facebook, are actively working with content providers to get into television, and they are looking forward to the TV platform becoming one of the key terminals of social networking.
And will social television, like the digital video-broadcasting technology, become a blip on a handheld device, or will it end up as a necessity in the area of television consumption, like video-on-demand technology? What does this mean for the media industry participants? On the whole, social TV providers are focused on increasing the audience's viewing experience by providing exploration, experience, and discussion of the three major areas of application and online services, and today we're going to introduce social TV apps to mobile devices.
Social-television services began with CNN's inauguration on Facebook, which became a milestone in social media as more and more people began to watch TV shows through social media networks, from that moment on. And the number of people who watch TV shows on cable television for the first time, what about social TV applications abroad?
Foreign social TV applications: 1.Zeebox iphone/ipod touch/ipad/android Free (iOS version download required US account)
Zeebox is a browser-based iOS application that integrates TV Guide services and social functions, and is intended to improve the user experience and revolutionize future television services. The app provides users with current and upcoming program navigation, logs on through Facebook accounts, and users can see the shows their friends are currently watching, and Zeebox the latest news from celebrities Twitter accounts. If you have a TV set that supports this feature, users can also use the application as a remote control.
Zeetags is an interesting feature that automatically displays background information about current discussion topics through automatic speech recognition technology. Although the accuracy is less than 100%, it usually works well. However, because the domestic account can not download, here Small series will not be able to carry out the detailed test, can simply give you a brief introduction of the function.
2.GetGlue iphone/ipod touch/ipad/android Free
GetGlue is a social referral check-in site when you are reading books, after watching TV movies, listening to music and other entertainment activities, GetGlue can tell you who else is thinking about it or looking at it, how many times you have signed it, how many of its trends are on the site, and the number of people who are currently signing up for the event. GetGlue is linked to a variety of recreational activities, and with the widespread popularity of social television, this trend is becoming increasingly mainstream. Industry insiders believe that GetGlue's outstanding is that it uses advanced network technology for the future development of a solid foundation, and it in the use of the current popular platform at the same time, eyes are also aimed at such as network TV such a future platform.
Because this is a foreign website application, its main video resources from YouTube, the domestic iphone users are not normal to watch, but the integration of well-known video sites combined with social signing the idea is worth the domestic developers to learn.
3.Tunerfish iphone/ipod Touch/ipad Free
Tunerfish is a prescient person in social television, and Comcast, the US cable television and Internet service provider, introduced Tunerfish in 2010, similar to Foursquare, which relies more on the game mechanism that provides intangible feedback, Users can share it through tunerfish websites or iphone apps. Each time users share a video, similar to the Foursquare on the sign, they will receive a corresponding medal as a reward. In addition, Tunerfish users can comment on a video program that they or others are watching and sync the comments to websites such as Facebook or Twitter.
Users can use their own Facebook or Twitter account login Tunerfish, can also use the mailbox registration login, users login tunerfish, can see according to the number of users to view the recommended popular programs and the current user's friends recent activities. By tracking popular shows, what video users are watching, and how users discover new videos, Turnerfish constructs a social map of the video field. This system allows Tunerfish to judge the influence of the user and provide rewards accordingly.
First registration use if you want to add a program, you need to enter your current location code, application to remind you of the program's playback time and the name of the TV station, but obviously not in the domestic support.
4.Miso iphone/ipod Touch/ipad Free
At the beginning of the release, miso, like GetGlue, Tunerfish and other social television applications, is a TV sign-in application. However, after its version is updated, the user does not need to sign in, Miso knows what program the user is watching, and provides social services related to the viewing of the content, such as the application library, ratings, chat, and the platform for questioning. Miso's innovation lies in working with cable companies to create a unique second-screen experience. For example, miso can automatically display the current list of listings by collaborating with DirecTV and At&t verse without the user's active search.
Domestic Social television applications
Social TV applications abroad are steadily developing, of course, domestic social television is not to be outdone, in the past two years, domestic social television has also begun to start, development has started, but in China due to the existence of various factors, the most important reason is in the content of services in the fragmented, In particular, the division between the Internet and the television industry, social television application compared to foreign countries is still relatively lagging behind. Regardless of the rapid development of social TV applications abroad, what domestic users most want to see is localized products, so far, what is the domestic social TV application?
1. Sina Aspect Ios/android/wap Edition free
Sina Watch mobile version is the extension of Sina Watch site, you can watch the news, TV programs, local stations, CCTV, listen to music, enjoy blockbuster, etc., you need to use Sina Weibo account login to use the mobile phone client, after landing in the content can be directly synchronized to the Sina Weibo Weibo, and chat with Weibo friends, but also support watching the video side of the discussion.
If your microblog friends are also watching TV through "watch", his recommendations will appear in the dynamic, perhaps the program you like, and you can share the show with your friends. The current hottest programs are available in the program, there are 31 sets of satellite TV, many local stations and CCTV 14 programs for you to choose from, there are a number of popular programs on the label, click on the tag can go directly to the program to watch and publish points and ratings, and when you show a point of view also support the direct interception of the program real-time screen.
Because "the aspect" relies on Sina Weibo, its user group is quite huge, the development trend cannot be underestimated, the competition in the social television application domain is quite formidable.
2. Spark TV Iphone/ipod Touch/ipad (Android coming online) free
The Spark TV series is mainly a tracking application of popular dramas, at the same time supporting the ipad and the iphone, including a large number from Youku, potatoes, Sohu, music, such as dozens of video site TV resources, covering the latest high-definition domestic hit drama, American drama, Japanese, Korean dramas, British drama, Thai drama, animation and so on, You can track the play by adding the episodes you're interested in to my play. More interactive play single function, lets you discover and share the popular series which the Netizen recommends, and participates in the Netizen's discussion, simultaneously you may also share the interest the play list to the Sina Weibo and the micro-letter. In the "Find a Play" You can by name, hit, region, type, age and other ways of TV series search, or can be more convenient to find their favorite episodes.
3. Micro Watch TV Iphone/ipod Touch/ipad free
Micro-watch TV is a network of interactive TV applications, currently provides more than 10 mainstream television program broadcast, click on the corresponding program to view the program after the comments, you can also watch through the "comment on the program" to participate in the interaction of the program, but also can be a key to intercept the wonderful picture on TV, and share it directly on Weibo. European Cup is fighting, micro-view also real-time release of the European Cup version of the update, you can and the national fans to chase the European Cup together, spit trough, night watching the ball no longer lonely. The app's official website also supports the Android version of downloads that interested friends can download.
4. Satellite TV pass Ios/android free
Guardian Tong is a social TV application launched by Phoenix, through which you can: 1. Learn about the dozens of TV stations in China today. 2. According to the classification of TV stations to query the details of special programs, broadcast time. 3. To communicate with friends, spectators, presenters, to express their views on the program and to vote and participate in the discussion. 4. Attention to favorite programs, and in the program before the broadcast specified time to receive notification reminders. 5. Share what you are watching, paying attention to, and participating in the discussion with your friends on Weibo. Unfortunately, this application does not support the online playback function, only participate in the interactive program.
5. Snail Ios/android Free
"Snail" is a social television based mobile phone application, open the snail on the phone, you can immediately know your home TV shows on television, including CCTV, provincial TV and local television channels, you can see these TV stations in the next few days of the program, and for the favorite program set the alarm clock, before the program broadcast automatically reminded. When watching TV, open a snail, you can find a nationwide and you are watching the same program friends, together watching TV chat, support language chat, can be commented on TV, and synchronization to micro-blog.
6. TV Powder Ios/android Free
TV Powder users can browse a large number of information related to the program, including text, pictures, audio and video, as well as program trailers, so that users can sign in, Exchange comments, polling and other forms of users and users and users and the interaction between the program. For the TV program that you are interested in, you can have a long press to do the program powder, but only a portion of the video content, want to see the words in the computer or TV. After landing you can sign up for the program (sync to the mainstream social networking site) and let your friends and friends share the TV shows you're watching or interested in.
7.tv-time Android Free
This is a TV program to check and comment on the interactive application, the user can watch TV in the living room while, while on the side of the mobile phone landing tv-time, and watch the same program with other friends to exchange discussions, is the user watch TV "second screen." Currently, the application only supports the Android platform.
8. TV Group E ios/android Free
The group of e-TV set up a trailer for most television programs in the country, favorite programs, in the program before the broadcast will be notified, participate in prizes quiz, vote, show the views of the program, participate in the program interaction, who is watching the same program with you, get to know more interesting people, but also with TA chat interaction.
9. Mobile TV Dopool Ios/android free
DOPOOL Mobile TV client is an online video playback client software, is Beijing Flashing Technology Co., Ltd. for the Xinhua News agency CNC, in the television, bright TV, video China, World Television, the Chinese news and other more than 30 national mainstream media agencies to provide streaming live media value-added services such as mobile internet transmission channel, The channel content is quite rich. However, the application of social networking is not strong in the previous several applications, mainly a share of micro-blog and micro-blog check-in function, the application of interactive programming is basically not, so this application is barely the embryonic form of social television, not the full meaning of social television applications.
Summary
Traditional TV industry is facing the problem of low ratings, occupy space by Network TV media, social TV is undoubtedly one of the new way of traditional TV industry, and for many application developers, social TV application may be a good way out. However, how to avoid the homogeneity of the phenomenon and product positioning and the way out is probably the developers need to pay attention to the problem. If the social television industry is well developed, social television and the social data it generates will have transformative effects on the media industry, and the potential for development in this area is a huge cake for application developers.