Social Wings for e-commerce (i)

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Social E-commerce should be the focus of this year, a number of friends around in this field to start a business, I in Socialbeta share will be Hangzhou station to do a social e-commerce sharing, PPT has been released, but relatively simple, especially some numbers, I'm going to write a version of it a little bit more today. I start with a few phenomena.

3 phenomena-socialization is everywhere

Phenomenon 1: We are all on social networks.

I believe a lot of people have become addicted to microblogs, and they are a veritable microblog, and spend more time on Twitter every day. Facebook has more than 600 million users worldwide from the number of social network users, and if Facebook is likened to a country, Facebook is the third largest world power in China and India, and at home, QQ Space Active users also reached 490 million, and they have a smaller number of users, if the two added, the equivalent of 7 people on the Earth is a social network users, and this number is still in crazy growth.

Phenomenon 2: We care about what people say/what they like/comment on

The movie "Let Bullets Fly" release that will, the network hot discussion, my colleague friend is also talking about, so I went to the watercress to see the user in the end to play a bit, to see how others are comments, the results, scoring very high, comments very good, so ADO went to the cinema. In fact, such things will be a lot, buy books, movies, travel, restaurants and so on, will first go to the Internet to see how other people are evaluated, said what, like not like. According to a survey of opinion research in 2008, 83% of respondents said the comments and evaluations of other users on the web affected their shopping decisions, which meant that we really cared about others.

Phenomenon 3: We increasingly do not believe in advertising.

We are surrounded by a variety of advertising, bus stop, taxis, elevators, a portal home page, however, we can completely ignore these ads, not to believe that advertising. Nielsen's survey data in 2007 showed that 70% of respondents believed in recommendations from other consumers rather than commercial ads. According to emarketer2010 survey data, compared with 09, believe that people from the social network to know the number of recommended users increased by 47.5%, believe that the number of people from micro-blog recommended users increased by 21%, but believe that the number of users from advertising has declined.

Correction: The social e-commerce market in this area will reach $30 billion trillion by 2015, referring only to sales revenue through social media such as Facebook. The size of the market should be even greater. I'm terribly sorry. Thank @ericyinxu for reminding.

All these phenomena show that our life is more and more socialized, and shopping behavior is influenced by socialization. Facebook founder said in 2010: If I were to make a prediction, the next breakout point would be in the area of social E-commerce. From the Google trend, the number of searches for social commerce began to increase in 2010, and the number of social commerce mentioned in the news increased markedly. And from Booz & Company data, the global social E-commerce market will reach 30 billion trillion dollars in 2015, and 2011 this figure is only 500 million, so, the 2011 social E-commerce has just sprouted, the prospect is very huge.

3 Forms of socialized e-commerce and their examples

Below I will be specific to each form and example.

Form 1: Social networks integrate into e-business characteristics

In this form, I'll give you two examples, a beginner and a senior.

Watercress is the primary form of this form, users in the watercress to see a need to buy a book, only to add this to the purchase book, users can compare and can go directly to other online bookstore to buy, such as China-pub, Dangdang, excellence, such as nine of sites to buy. And before, even in the watercress to see the book you want to buy, but also need to go to other sites to look again. The reason is that the Watercress purchase book is a primary form, because, users need to leave the watercress to buy. From Watercress station, brand club and so on, watercress is active in the layout of social E-commerce, I would like to buy books directly in watercress, buy movie tickets is not impossible, and even have other brands to directly open the watercress shop, I think, watercress next station is socialized E-commerce.

And in contrast to the Watercress shopping list, Facebook's E-commerce, the most recent hot F-commerce, is more advanced, with many brands having the company homepage on Facebook, and a growing number of brands opening Facebook stores directly on Facebook, Users buy goods directly without leaving Facebook, and can always share their products with Facebook friends and comment with them. In March 2010, Pampers opened Facebook stores on Facebook and created a record of 1000 transactions per hour, which shows that Facebook users are receptive to this form and I believe more and more brands will open their stores on Facebook.

Imagine, if there are businesses in the QQ space to open a shop, that will be a what scenario?

Form 2: E-commerce adds socialization characteristics

This has to say Taobao Amoy Lake, this is a very typical example of this form, Taobao based on the existing E-commerce and user base, to build their own social network, and Amoy River in the beginning of the positioning is similar to Renren, happy net and other SNS sites, leading to now very large and empty, On the contrary is the back of the river in some of the independent applications such as the cost, Amoy gangs more can play a social effect Taobao. Taobao Annual meeting this year, Ma Yun said Taobao must be SNS, I believe that Taobao will have more exploration in this area, let us wait and see.

Amoy Lakes no matter how, the establishment of the relationship is based on the interest of the stranger relationship, and this form, there is an approach is E-commerce site and the existing social network cooperation, on their own platform to access the user's existing social map, such as Amazon and Facebook cooperation, users through the Facebook Connenct can log on to Amazon,amazon to recommend more personalized products through the user's Facebook homepage for information such as hobbies. This kind of powerful union way, I feel for the cooperation both sides, to the user is the best.

The problem is that, in the domestic environment of the Internet, every family want to do their own bigger and stronger, so that users every site to re-register an account, and in different sites to maintain a set of social relations on this site, if QQ and Taobao can cooperate, for our users, that is the best, But will the second horse promise?

Form 3: Third-party social ecommerce website

There are a lot of such websites abroad, such as Thisnext, Kaboodle, and in the country there are beautiful said, beautiful said is a fashion girls share online shopping links, exchange dress and online shopping experience of a community, compared to Amoy lakes, beautiful said it appears directly when, facing the target group is Taobao female buyers, My girlfriend is very love to stroll beautiful said, she said, Taobao search for goods is too difficult, and Amoy rivers and lakes in the sharing of what all want, and in beautiful said is very simple, there are a group of fashionable buyers have helped do a human flesh search.

It can be said that the existing E-commerce site Taobao and other achievements such as beauty said such a third party social e-commerce sites, they and Taobao in this ecosystem will inevitably appear in an important form, I believe, there will be a lot of relying on the development of Taobao this kind of service, How to integrate these services for the social use of Taobao, I believe this is also Taobao SNS strategy is a very important link.

Summary：

Social electronic commerce is a kind of new e-commerce service, which is formed by electronic commerce combining social characteristics of social media (sharing, comment, commenting) and social graph (user's socialization), and the popular point is a kind of electronic commerce service that sells goods through social media.

I'm trying to define this: Social electronic commerce is a new type of E-commerce service that provides users with a series of social experiences, such as sharing, comment, dialogue and so on, to help users make informed decisions and discover more new products based on the user's socialization relationship.

The last part of the PPT, I would like to write in the next article, on the subject of social e-commerce, I hope that interested friends to discuss, welcome to leave a message, or write to me.

This article link: http://www.socialbeta.cn/articles/social-commerce-one.html

Translator: @puting

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