Socialization Marketing: 10 ways to use LBS for marketing

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Introduction: Shortly after the release of Foursquare, lbs was a popular topic in the field of social marketing, but with the decline of user activity, the interest of business participation is not big, lbs service seems to be "tasteless food, Tasteless "of the chicken, once the LBS service provider muttered also transformed the picture sharing site, and NetEase's lbs application" NetEase Plus "is closed service, the street is only a small number of development is still good. Can you use lbs for marketing? This article takes Foursquare as an example (domestic can refer to the street), for you to introduce 10 kinds of marketing using lbs method, may let you have a different understanding of lbs marketing.

　　

#1 identify the location of your business.

First, you need to create your own files on the Foursquare, identify your location, and make your site available on Foursquare. Use your mobile phone, download foursquare application, check in after the system will automatically search your site.

　　

Search for the name of the location and click here to create your own location in Foursquare.

At this point, you will enter your location, select the category, and enter your detailed address. A clear and detailed address can make it easier for people to search you. Then choose a category that can clearly describe your location. Several main types are:

Art & Entertainment

College & University

Food

Night life

Professional Locations & Other places

Place of residence

Shops & Services

Travel & Transportation

The main species will be subdivided into more types. such as nightlife will be subdivided into bars, beer houses, cocktails bar, cheap bars and so on. Then continue to select the breakdown type to make your location more accurate. If you do not find your location, try typing the name after the search element, if still not, the dialog box to the end you can manually add your location information.

　　

The final step is to enter your address, which is critical, although the dialog box tells you that it is optional. When you fill out an address background on Foursquare, write as much information as you can, which will help you deliver the information to existing and potential customers, which is also true for other social networks.

Select Address area, enter address, intersection, city, state, postcode, phone number and Twitter. This will effectively convey to the customer all the information he wants to know, better find your location or communicate with you.

If your location is already inside, you are the owner of this place, you can click whether you manage here? You can also do this on your computer and click on the same button on your phone when you visit the Web page.

At this point, Foursquare will send authenticated emails via cell phone or email. The phone is very fast, but if you need to authenticate a lot of places that is not. If you choose to authenticate through the phone Foursquare will automatically call your address all the phone to inquire about the name of your name, your relationship with this store. Next, enter four digits and finally verify your phone number and business. The mail completion step is similar to the mobile phone. You can enter the authentication code you receive.

Finally, you need to pay 10 dollars to review your certification information. If you want to know more verification steps, especially if you need to verify a lot of places. Please visit Foursquare ' s Verification Resource page

Share different update information #2 different regions

Sending update information with Foursquare is a new feature. This allows people who have been here or nearby to get information and participate in your promotional activities.

You can update to send some coupons, activities or related information to Foursquare users, which can be matched with text, pictures or specific activity rules.

　　

The store shared a gourmet plan, with a hint of humor at the end. This is a good way to attract customers.

This feature is available only on the computer and can be added with text photos or other services. This information can be organically chosen to be shared with specific stores and all outlets. This feature disperses information to a specific range of fans, and more accurately publishes messages.

　　

Luke's lobster uses Foursquare to share creative text and high-quality images to attract more attention and spark more online discussions.

Luke's lobster, a chain store in New York, uses Foursquare to publish regional information in 7 different locations in cities and convenience food carts. What makes users excited is that they can use Foursquare and Twitter to track convenience food carts in New York and get more people to buy them. Restaurants share very interesting information with people from different places, making sure that the content is always relevant to fans or fans.

　　

Standard Hotel and old Navy are some of the first companies to use promotional updates, highlighting their special services and preferences in yellow lettering.

Another recent launch is the promotion of updates, which allows merchants to pay for the sharing of information in some areas. This feature is now available only in some companies, but it is a good way for the merchant to choose some good update information to be released again.

This function is very new, may only be used by some large companies, and finally it is related to the price of this form of advertising. Time will tell you whether the advertising function of this payment will benefit the company.

#3 offers Foursquare

All businesses offer special services and promotions. But the unique method is according to the customer line under the custom to provide some eye-catching service, it is necessary to use Foursquare specials. By Foursquare, you can set up a number of free services to attract new customers or repay loyal customers.

　　

Foursquare Specials will allow consumers to win rewards in fun, and they are also spreading the brand.

Examples of special events to attract new consumers:

Group activity-"If 30 people sign in together, you get 25 cents in the flying badge."

Friends Activities-"3 people sign in at the same time, you can get a free snack"

Flash activity-"the top 10 can enjoy 75 percent discount after 8 o'clock

Beginner activity-"first sign in to get a free cake"

Check-in activity---"appetizer for check-in"

Examples of activities to repay old customers:

Loyalty Activities-"The third time sign in can get free cookies"

Most customer activities-"the most frequent customers can get 80 percent discount"

Which activity do you think is the most helpful to your business? Many businesses use these activities to encourage customers to be more satisfied with the customer.

It is recommended that you use one or two activities at a time to see which one works for your users-like a A/b test, but the social inclusion of a giveaway is presented to the customer. Release and promote your own promotional activities on Foursquare, Facebook, Twitter, and other active social media.

　　

United States General Promotion update function to get the attention of customers to a local grocery store in New York

They use the promotion update function to let many shops have the preferential activity, the preferential activity ranked on the first search ranking. This ensures that the company's exposure increases the impression. They want to use these features more widely. American Express is unique in terms of activity, but using two Foursquare features to support each other is a tactic that any marketer can apply to business.

#4 Add Company or other interesting posts

People who browse your page can leave comments. Users are encouraged to leave comments about where they have been, whether negative or positive feedback can be left behind. The top feedback comment is one of the most popular favorites for other users. In fact, the ranking of comments, often because the more ranked in the previous comments more relevant and real.

　　

Six Flags Great Adventure left comments from several different places, commenting on the scenery and interesting things in the park, providing insights and related information to other users.

Adding a helpful post to your company page is a great way to showcase your company strengths and your creative strengths-and most importantly, highlight your company's people-oriented mindset.

Leaving your company at an important moment, your favorite employee, or even the most recent ATM information from your store, can help your users get the most valuable information from Foursquare.

　　

Both NHL and ESPN leave posts about North Carolina PNC Athletics, posting posts in other locations to attract users from other locations to focus on their own pages

It is also important to post information about other businesses so that you can develop your own community, help you become an expert on specific issues, and build your company's brand before browsing other pages.

Both NHL and ESPN have written about PNC Athletics to gain the attention of other users and offer useful experiences to other stores. Posting a post about your business will help you develop the user community, and it may be possible for other pages to post information about you.

#5 Create Foursquare page

This page is your company's center in the network, all of your stores can be managed in one place. Users can choose to focus on the Foursquare page, which is an ideal way for large companies and brands to have many stores.

This page can be more promotional--the page begins with a picture of the same image as the Twitter avatar, with a 860x130 pixel banner ad on the page. Under Banner, there is a place to write a resume about your company, presenting your company's website address, and being able to connect to your Twitter and Facebook.

　　

Chipotle use the Foursquare page to provide useful advice, each user can give their own advice

As a page manager, you can post posts about your store, as well as related proximity stores, as we said above. On the page you can post your brand information or other places in your store, and the valuable novelty information is available to the user. There are two other features on your page: as a check-in for your entire store and a page to manage your store.

　　

Share your site and news with your stakeholders in the company's perspective

If you manage a place on Foursquare, this location cannot be signed in as usual. This page is your company page where you can promote your brand with your audience, share the latest activity information, and update the site.

To achieve this, when you sign in somewhere else, you need to update your label. Add text, pictures, Twitter and facboock to your attention at the check-in place. When the page shows that you are in a special place, the information will be displayed on the page that you and your followers have. These check-in is different from the previous discussion of the update, because this whole company level, not specifically which store.

For example, H&m has a lot of stores and lots of activities. From their homepage, the company will update the promotional activities for a few stores. This will let the followers know about the overall branding activity, the activities of the stores around them.

　　

H&m is very active on Foursquare, ensuring the smooth promotion of year-round activities

#6 Use your list of pages

Another useful feature is that you can provide a list of locations. Releasing a focus on a number of locations and having a list of topics can be of great value to the community. Post a list of your company's favorite restaurants or all of your East Coast stores. Here are two examples of how you can use this function.

　　

Zagat released a list of recommendations from a Mexican restaurant that was collected more than 2000 times

Users can choose to collect what they like instead of focusing on your activities and other posts. Focusing on individual posts is more valuable to users, and it's better to have a unique view of the post without accepting other information from your company.

For example, in the example above, Zagat lists their favorite hotel listings and further emphasizes their hotel recommendations on Foursquare. Foursquare users with a mobile phone or computer can choose to pay attention to his or her preference for food.

#7 Add a plugin to a Web page

Integrate foursquare onto your Web page to quickly and efficiently connect to your followers and quickly increase your focus. To achieve this, Fousquare's "like" button and the "Save to Foursquare" button provide different ways for users to focus on you.

　　

Like buttons can be customized to better match your company's website

When you add the "like" button, this allows visitors to click on the page like if they landed Foursquare. The more you make your attention easier to use the page, the more attention you get.

　　

Frommer uses the Favorites button on the page, and different buttons provide different ways to participate.

The Foursquare button allows users to save your site for later viewing. When a user walks into that location, they are prompted by a push message to give a hint of the place. It is very interesting to link users on the online site to offline users (push messages).

#8 increase the effect of the activity

Use Foursquare during the event to push information to more people on the line at the same time. Update your page and sign in on your company's behalf, and this activity will enable more users to know, to promote your service, booth, meeting or new store opening.

　　

CNN publishes their participation to people who are involved in and who are not part of the Republic's Convention, and users can get more information and ideas about the event anywhere.

For Business-to-business and consumer companies, activities are critical, and activities allow you to find potential users and build deeper relationships. Update your company's presence at your next meeting or trade fair, and other helpful information to highlight your company. Like the example above, CNN uses Foursquare to share information about their participation in the Republic Convention to encourage their users to focus on CNN.

Learn about the CNN example and update your company's valuable information when it comes to events. The above examples also include links to websites, which is a good way to get people who care about you to learn more about your company if they are interested in a particular topic.

#9 Create a badge

Partnering is a fast growing business approach that increases your company's profile and increases your exposure in the field. And Foursquare cooperation is a let your company online under the continuous deepening of the customer's impression. One way to work with Foursquare is to create a customer badge that users can collect.

　　

Bravo and Foursuqare collaborate to create badges on their different TV programs, encouraging users to sign in to get badges

Badges encourage users to sign in, and in return they get a badge of their own. For example, Bravo creates a set of badges that can be obtained if the user signs in different places that are relevant to their TV programs. Badges are an easy way to make check-in more socially and more fun. This allows your customers to regularly sign in and keep your brand's exposure.

#10: Remind me in your store

Foursquare's uniqueness is that behavior in real life affects your online behavior. Don't forget to find ways to get your store exposed on Foursquare in the store.

　　

Post notes in the physical store to remind customers to sign in. Your customers are involved in the promotions, and your stores are being promoted.

Post Windows stickers, labels, tips to remind people to sign in to your store. One of the main reasons people don't need to download apps is that they forget. Appealing to people with Foursquare will allow more people to sign in, leave comments, and make your company more active on the platform.

You want Fousquare's window stickers or sticky notes to send an email in the name of the store. You'll get a confirmation window sticker or download a print window sticker.

Last words:

The above 10 methods are very basic but practical, the use of social media is a long-term cultivation process, it can not be achieved overnight. Would you consider practical lbs to market your business? Do you have a problem with location-based marketing? You can post your suggestions in the comments below.

This article link: http://www.socialbeta.cn/articles/foursquare-marketing-tips-2012.html

Original link: http://www.socialmediaexaminer.com/foursquare-marketing-tips/