Sogou CEO Wang Xiaoquan sharing "from soft to hard self-evolution" keynote speech

Summary: Sogou CEO Wang Xiaoquan January 18 afternoon news, in 2015, the Geek Park Innovation Conference, Sogou CEO Wang Xiaoquan shared the "from soft to hard self evolution" keynote speech, he told the Sogou cat Children's Watch experience. He looks to Sogou for more hardware products
Sogou CEO Wang Xiaoquan

January 18 Afternoon news, in the 2015 Geek Park Innovation Conference, Sogou CEO Wang Xiaoquan shared the "from soft to hard self-evolution" keynote speech, he talked about Sogou do candy cat children's watch experience. He looks to sogou more hardware products, now in a big recruit.

The sugar cat is a child-speaking positioning watch. Wang Xiaoquan explains why candy cats:

1 The Internet world of the future connects everything; Ma and Zhangxiaolong say everything, the TV fridge is connected, but the children are not connected.

2 Smart hardware and wearable equipment rise;

3 Give humanistic care to science and technology products; science and technology to have love, now the technology products are too cold.

4 Innovation to do business closed loop.

In addition, Wang Xiaoquan talked about making hardware three thoughts: free, powerful, offline.

Free, do free hardware can charge service fees and product basic costs, avoid free traps;

Strong enough to be extremely simple enough to achieve the user's "strong" positioning of the product, users are willing to pay;

Offline, users have no use of products, need to be seen online under the touch. (Chang)

The following is a transcript of Wang Xiaoquan speech:

Geeks Park Friends: Hello! Meet again.

Has participated in several times the Geek park activity, each time also gave everybody to do the topic sharing. This time I told Zhang Peng that today's problem is the hardest. Last year there was a pit, talk about smart hardware, Zhang Peng said we talk about smart hardware, I say, I also with you for a year to understand the smart hardware. Before the reasons for good talk about the big trend, the context, or let me talk about Sogou big business plate, is also good to speak of things.

But today, Zhang Peng gave me a challenge to talk about "from the soft to the hard self evolution", it can be said that we are also in the big strokes, some of which are more consistent with our other genes, so this becomes the soul of torture. But we're also excited, what is the difference between this little gene? Let's see what the dog is looking for.

Some students should have seen this video, when is this video released? I released this video on April 1 in 2013. The video was released at the time. Many people think that we will strictly do this product. Zhang Peng also asked us, did you make this product? I was back to him three words: very honored.

In fact, I want to tell you a concept, we will easily have an understanding of the Sogou, we do input method, do search, and then we have such a geek mentality, the pursuit of technology has a very cool state, so do smart hardware.

Why do you call it an honor? In my heart, I feel our products go down, it must be more intelligent, more understand you, we now learn to play pinyin for many years, but we know, really more convenient for us to enter the way, as with the ipad, the same as the bracelet feel better, so I think can not follow the inertia of the pinyin to do this thing.

Li said just now Baidu, in doing Baidu Brain, Baidu speech recognition, but we go to use Sogou voice recognition and Baidu speech recognition, we should be better, I still have such confidence. So, a lot of work we are doing, but we did not say, maybe we said we did not listen, but there is no relationship, Sogou itself has its own logic. So what you see doesn't mean our thinking and technical reserves.

In addition, Typanys is too instrumental in our mind. Our old opponent, Zhou, dropped a word called service. The future of the Internet to all of us is to provide services, after everyone enjoy the Internet services. It should be said that we recently, last December, we released a new product, let Zhang Peng surprised. Said, thought we released the product is a cool input product, but a cat.

Some people have money self-willed, but we still have to rely on their own accumulation, prudent to do things.

Why the Candy cat? I probably did a year of smart hardware, back to my basic understanding. Ma and Zhangxiaolong are saying "contact everything," so today we see wiring boards, refrigerators, light bulbs, all started networking, so the connection is the underlying code of the Internet. We found one thing, the fridge is networked, but a child is not connected. This is the first thing that I think we've found that we need to think about. So, in our mind, we propose a concept called: Connecting children.

Over the last two years we have repeatedly stressed that wearable devices, smart hardware start, we do think people need smart equipment to help you connect and do analysis and judgment.

In addition, we also feel that technology to have love, we see a lot of technology today is too cold, it has to have the temperature, to take our emotions to work.

The last one, when we go to do hardware, the big trend of the industry's advice, must do closed loop. In other words, I see a lot of people doing hardware today, open to do more cooperation with you. In fact, when we go to innovation, we should try to solve all the unknown problems in our own hands, which is the most challenging place.

When I talk to the hardware, the first candy cat itself can be considered a child's mobile phone, which has a SIM card, a monthly fee system, so it is a mobile phone. In addition, we also assume the responsibility of operators, because users do not need to buy a SIM card. At the same time, its network is similar to the virtual operator to operate. In addition, the above software earlier we will write their own, the future we can also develop a lot. So, this is a closed-loop ecology.

We can see the shallow level of genes, we do is cold tools, but we found this product: temperature, service, simple, very love. So it's a challenge for us, so Zhang Peng is more concerned about how we can get rid of inertia in the mature system and do another new product. So, I say this is: the underlying code is changing.

For Sogou, we are quite proud of the ability to adapt to changes in the environment. Before we were in the input method, the third stage rockets, and Tencent Fusion, each time can exceed everyone's expectations, because we have such 3 of the underlying logic:

1, Innovation Project.

2. Mechanism. Sogou is born from Sohu, Sohu is a portal media site, which itself with Sogou technology search gene is a big gap. Like in a bookstore to open a restaurant, obviously you are selling books to open a restaurant, very uncomfortable, and sogou organism in such a transformation of the gene. We say: Fox gave birth to a dog, get rid of this system, gave Sogou such freedom. We call it the candy cat, and we can see from the name that we have this incubation mechanism.

3, the past rookie to do new things, the biggest difficulty is not understanding the new people, but also trust and corporate culture to accept, there are risks. So what do you think of this risk? Is he a personal mismatch or are you genetically different? The way we take is through the sinking of the executive, a new project in the Sogou system, where the candy cat appears, bringing the incubation mechanism to full play, and the executive sinking it is hard because the company's relatively large number of senior executives will be better off, so it will be difficult to innovate, Because a lot of executives don't want to sink to do risky things, we go the way executives sink.

Hardware, in a very long time it should not be free, you can receive service fees, but it is a product of your accumulated costs plus service charges mode. We see some smart products falling prices, including scales, I think to avoid free traps, and I think it should not be free, if you make a product valuable and expensive. When we do narrow the market, it is necessary to let your innovation embodied in your own prices and services.

Before we talk about geeks to use the game PC, if the service can not make a lot of money, we have to realize that not the cheaper the better, the Internet in the subversion of many industries, but not every industry is suitable, free and not suitable for each industry.

We used to have a concept of hardware, focus on a breakthrough that is extreme enough and simple enough that you have to let the user accept this product because you have to charge, so you have to allow him to create a position in the heart of the product so that he will think you are strong and worth the money. In this case, the light is not enough, you have to let him listen more to the user's ideas, we used to do software to grasp the core point can be, but to do the hardware when you need to let users pay. For example, what we've done before is positioning, doing the talking, and the game, immediately we want to medical health function, alarm clock function, will be formed in the hardware enough to allow users to pay the platform-level products, there is a balance, not one-sided to become, in simple and strong inside find a new word.

In addition, to find the line under the coordination. Before we heard a sound inside, do hardware to the Jingdong to sell, but this is not enough, millet (rolling information) can rely on the line to do, first because he has 500,000 of miui seed users, so he does hardware. But if we do the hardware, release the new products, if the user has not used to listen to your product before, and even a new category, you need it to be able to see the line under the clear, touch. So, there is a number can be public, millet in his system 80% of the hardware, is also online under the sale, not online.

Therefore, the line of the weight of the practice, we have done before the Internet, do a simple service mode does not have a gene. Therefore, we have to make up for this matter, we have to do some attempts and breakthroughs in this area.

Also share with you, a year ago when I talk about smart hardware when I can talk about the trend of high profile, now we end up playing, show Sogou in innovation, thinking and change, show our own experience and some deficiencies.

So, to share today is not a tall topic, but our own soul torture thinking.

Thank you!