Some basic concepts of SEO

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Concept One: Black Cat

Often listen to others talk about SEO black, what is the meaning?

Simply speaking is the use of search engine prohibited way to optimize the site, generally we call SEO cheating.

Are doing SEO, why there are black and white risk?

For example, mass message increase outside the company, this is a typical black-run behavior. Because this way to increase the external links affect the interests of other sites, but also affect the search engine on the site rankings of the reasonable and impartial. Search engines want to stop this practice, so this is called the black run.

White-run? The use of SEO thinking, reasonable optimization of the site, improve the user experience, reasonable and other Web site interconnection. So that the site in search engine rankings upgrade.

Concept two: Sandbox effect

sandbox-Sandbox effect

The new station in the first few months on the line in Google is difficult to have a good ranking, or even rankings. This phenomenon we call: sandbox-sandbox effect.

A new website, even if it has done a very good SEO optimization: Rich related content, a lot of high-quality external links, website URL search engine friendly, site structure user experience friendly and so on. But in the few months that have just come online, there is hardly a good ranking in Google.

Google's sandbox-sandbox effect will generally last 6 months, this 6-month new station should constantly improve all aspects of SEO, after the sandbox effect, the general will have a good ranking.

Baidu also has a "confidence-building period" for the new station, typically 2 months. In the two months, too much to modify the site structure, modify the title of the article, will cause Baidu to the site to reduce the degree of trust.

Concept three: Long tail keywords

For the general small Web site, the target keyword brings the flow of the total site search flow of the vast majority.

The keywords that exist in the site directory pages and content pages also bring traffic, but few.

Non-target keywords on the site but also can bring the search flow of keywords, called long tail keywords.

Long tail keywords have characteristics such as:

Relatively long, often 2-3 words are composed, even phrases.

exists in the content page, in addition to the title of the content page.

The search volume is very small and unstable.

Long tail keyword to bring customers, conversion to the site product customer's probability is much lower than the target keyword.

There are a large number of long tail keywords of large and medium-sized Web sites, its total flow is very large.

This article source: http://eoe.cc