Some business models that make money in the mobile internet age

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Application Software Portal

If you are creative and have some programming skills, you can spend a week earning 10 years ' wages. An open application development platform will create this opportunity for you. Using the development tools provided by the platform, you can develop a variety of small applications on the phone, and then put them on the platform for Sale. You can get a split from every user download. If you're developing apps that are being downloaded massively, you can become rich. Suppose there are 10 million users downloading your app, and you can get a revenue of $ millions of by downloading 1 yuan at a time.

Of course, platform providers are more likely to become new business giants, and on its platform there are countless people like you who develop software on top of it, and then sell it, as long as the application is attractive enough that hundreds of apps can be downloaded every day by countless people. Such a pattern on the mobile Internet we call "application software Portal". The apps of Apple is the typical pattern. Developers use Apple's iphone's software development tools to make apps available on the Apps platform for iphone users to download and then Apple to split. According to the data, as of September 2008, Apps's sale of small applications grew very fast, generating 1 million of dollars a day in sales, more than the number of music downloaded on the ipod.

Now, many giants are moving into the field. Google launches its Android open platform, Nokia buys Symbian OS, and China Mobile also launches its own operating system. Not only that, some emerging companies are also striving to become Up-and-comer. Beijing Yi Road Linkage technology company developed Openface mobile phone rich media platform in the industry has a small reputation. According to their chairman and CEO Xu Guojong, there are already thousands of development teams in the community of widgets development networks they offer.

As applications on the platform increase, platform providers may have more business opportunities. For example, it can be used on the homepage or download page for some applications to promote. Perhaps also can increase the search function, then the application developer uses the keyword purchase and the bidding ranking way also may not be possible.

In the next few years, the market for mobile apps is still worth looking forward to. Because of the terminal limitations, not all mobile phones are now able to access the broadband Internet. Only high-end smartphones can access the broadband Internet in the form of HTTP protocols and browse standard Web pages, while most handsets can only log on to WAP sites via WAP, the so-called narrowband Internet. WAP protocol has some limitations, such as the application of some large flow can not get a good experience. Mobile small application can compensate for this regret, it through the client download software, so that the mobile phone directly connected to the Web server to develop a variety of applications, but not by the performance of the WAP protocol restrictions.

At present, in all mobile phones, high-end smartphones accounted for only 10% of the share, 90% of the mobile phone or only WAP site to the ordinary mobile phone. In addition, the broadband mobile internet in China's vast rural areas due to terminal, network constraints can not be well achieved. The application portal will be popular with users.

Move Agent

Lei resigned from Jinshan CEO Post, recently went to a small company, the company's name is called UCWeb. This is a mobile browser company, the current browser in China has 20% of the market share, means that 100 mobile internet users of 20 people with UCWeb products.

After users download and install their client software, they can visit other WAP and Web (HTTP) sites through the UCWeb website to watch the video. The site also provides Web site navigation, upload downloads, search and personal video application services. Telecom expert Ziqiang that this simplifies the terminal, put more tasks on the application of the Portal Proxy Server network mode, will be a trend of development.

There are a lot of companies like UCWeb. For example hundred uses, the user downloads installs its client and the application software, through this website may conveniently one key access nearly hundred kinds of applications. This application portal is not yet found to be a mature profit model, but with a profit of the imagination space. It can accumulate a certain amount of users and traffic, the development of advertising services, advertising to the main back-end charges, can also be divided into the application service provider. UCWeb chairman Lei said: "In the product to join Baidu, Google such a search engine, we can get Baidu, Google's search business." ”

Because of the current mobile phone operating system, development platform is not unified, different operating systems, different models of mobile phone client software is different, and the application site can only target the mainstream model client software, can not support all terminals, such as the Olympic phone TV clients can only support a small number of mobile phones. Moreover, mobile phone users to access a variety of applications, need to download a number of client software, which will occupy a lot of resources. Therefore, the mobile "agent" portal site model has emerged.

Mobile UGC

Whether the Internet or mobile network, more and more content is no longer from the traditional media or the Internet SP, but directly from the Forum, blog, community, E-commerce, video sharing and other users to create content. In particular, mobile phone function is constantly strong, so that users can use the mobile phone anytime, anywhere to make pictures, videos, their own saw and heard by mobile phone records, and the content to be delivered to others anytime, anywhere.

Derek Song Yongjun, chief consultant of Telecom Consulting, believes that the UGC business model will be greatly developed based on the principle of openness, equality and sharing on the Internet. UGC is the abbreviation for "User generated content". It is a new way for users to use the Internet, that is, the original from the following load, into the download and upload both.

UGC is becoming a promising new application and business model in the Internet, and has even formed a new form of media. It is believed that the era of monopoly content manufacturing and dissemination of media group Giants has passed, and the emergence of UGC is opening a new media era.

Community networks, video sharing, blogs and podcasts (video sharing) are the main applications of UGC. In the traditional internet age, Tianya, Youtube, MySpace can be seen as a successful case of UGC.

With the development of Internet UGC Service, the mobile internet has also started to explore and try in this direction. The major mobile operators have launched a variety of mobile communities based on mobile internet, mobile video sharing business, or directly with the well-known brands of the Internet to work together to promote the development of UGC on the mobile network.

Mobile UGC Current business forms are mainly mobile community networks and mobile video sharing. On the traditional Internet, whether it is BBS, blog or video sharing site has gathered countless customers, dispersed customers contribute a lot of content, because the Internet in business model and management mechanism is looser, the content of user authoring can not be copyright protection and income sharing, and on the mobile network, Operators can easily share value-added content with users. Because of the popularity and convenience of mobile terminals, everyone in the future may become a content provider of shared-type communities.

Mobile games

With the improvement of wireless network environment, mobile phone game from stand-alone to online games will be the next aspect of the industry. Eric Consulting Group survey data show that China Mobile internet users currently accounted for 82.4% of men, the age is mainly concentrated under 30 years of age, the academic degree of the following accounted for 99.6%.

At present, the entertainment features of mobile internet are obvious. Data show that Chinese mobile phone users mainly visit entertainment, games and music mobile internet sites. Eric analyst Malina that at present, China Mobile Internet is still in the early stages of development, leisure and entertainment become mobile internet users of the main content of the demand.

Mobile phone game from a single computer to the network, because it has the characteristics of anytime, anywhere, more than a single game has a wide space. At present, the main business model of mobile games is as value-added telecom services exist, according to download the number of charges or monthly fees. In the future, the user free, prop charging mode, may gradually become the mainstream mobile phone online business model. First of all, the development of free users, through the product continued to input and improve, the free user conversion to the toll users. This model can bring more users, and transform it into media resources, bringing advertising business. For example, implantable ads will become a new profit growth point for mobile games.

But the development and expansion of mobile phone games is closely related to the tariff policy of operators. Analysys International through the study of consumers found that higher flow fees have become an important factor hindering users to try. At present, whether it is a stand-alone game download generated web browsing traffic fees and download traffic fees, or not a monthly network game of the flow fee, all make users in the experience of the game before the concern.

Telecom expert Ziqiang pointed out that the consumer-oriented mobile internet can not get rid of the Internet game Rules, the monthly subscription will be the main mode of charge. Once this condition is established, mobile games will usher in a greater space for development.

Value-added Services Portal

In 2008, China Mobile changed its policy and expanded its scope of cooperation. All service providers and content providers can operate on China Mobile's open platform, with China Mobile providing toll channels and a proportional divide. In addition, China Mobile has earmarked a 30% revenue share for CP and has liberalized the scope of cooperation between the CP and SP, allowing the CP to work with multiple SPS at the same time.

Under this new deal, high quality content providers and service providers with promotional channels will rise further. We can predict that those with exclusive content like Disney and the big Four record companies will make a lot of money in the mobile internet era, and some of them will be transformed into service providers for their own channels. At the same time, a strong channel marketing capabilities of Tencent Wireless, Sina Wireless, 3G Portal Network and other integrated service providers will also be very good development, they can and more high-quality content resources to cooperate.

In this model, in order to attract more users and traffic, the traditional Internet content and applications will be transplanted to the mobile phone as much as possible. "At present, users can get almost all the Internet experience on WAP mobile internet," Ziqiang said. The main portals have opened WAP mobile version, such as Sina, Sohu, QQ, CCTV International, Xinhua, and so on, dedicated WAP site has an air network. Users can also navigate through the Hao123 and other navigation portals to find and access to the required web site, browsing the web, reading blogs, blogging and so on. ”

Song Yongjun, chief consulting consultant, said that from the business point of view, the mobile Internet era customers more value experience and life to facilitate the application of the combination of mobile E-commerce, mobile payment, mobile mail, mobile chat, mobile music, mobile phone positioning, mobile phone search seven applications will have broad prospects for development. But the collection video, the image, the text rich media life application, based on the Enterprise unified Communication Mailbox Community mixed application will become the mobile Internet domain two big bright spots. These applications solve the user's choice of information, communication and communication needs of the community, coupled with China's up to 80 million of mobile internet users, will usher in a rapid development period in 2009.

And the rise of content provider groups in the industry chain will lead the industry to more subdivision. Industry portals will have more opportunities to provide wireless value-added services. News websites, music downloads, video sites, web fiction sites, English education websites, etc., will be a wonderful field.

Article Source: http://www.sharelbs.com/p/2313.html