Some cities push prices down

In the case of rapid cooling of market volume, some cities are showing signs of loosening. Information from Beijing, Shanghai and Chengdu shows that some developers have lowered the price of some of the newly-pushed listings.　　In this regard, some industry insiders believe that with the Spring Festival after the property market transactions continue to lower prices may appear further loosening. Some of the city's new housing prices in the middle of January, Poly Real Estate in Shanghai's iconic market poly-leaf Shanghai New launch of two high-rise residential buildings. According to the sales staff, the real estate using one-room price system, the minimum area of 89 square meters, the total price between 1.4 million-1.6 million yuan. According to this calculation, its sales price in 16,000-18,000 yuan/square meters. and market personage introduction, poly leaf Shanghai Last December launched a batch of housing prices nearly 20,000 yuan/square meters.　　Before and after two batches of housing price has been dropped. Sales staff explained that the two batches of housing prices are different from the main reason is the location and the different type of room.　　But Scherkingshon, a Chinese analyst, said that, under normal circumstances, because of the location and the difference between the house and the price difference is generally around 1000-2000 yuan, this 2000-4000-yuan price difference in the real estate sales hot when very rare. In addition, from the sales volume, the introduction of high-priced listings last December, poly-leaf Shanghai only sold 14 sets. But by January this year, its sales volume rose to 181 sets.　　It does not rule out the possibility of a new price cut in January to accommodate changes in the market. The same cases appear in Beijing, Chengdu and other fields. There is news that, at the end of January, Beijing East Four ring Cade 1th House launched 467 sets, in the East four CBD radiation region new disk price is generally higher than 30000 yuan/square meters of the case, Cade Jinxiu open in 23,000-27,000 yuan/square meters.　　This leads directly to the sale of more than 90% after the opening.　　Chengdu, the source said, to Chengdu Blu-ray Real estate as the representative of the local housing companies have begun to start the price reduction strategy, Blu-ray Santa Fe property from the top price of nearly 4000 yuan/square meters to the current 3160 yuan/square meters. "Compared to the 2008 bear market, the developers reacted more sensitively and quickly. If you do not take the initiative, wait until the price has to drop, it will be very tragic.　　"A Chengdu real estate market analyst said. First-line city suburbs or affected industry expectations, after the spring festival around the property market may continue to lower prices, the price may appear further loosening. But there are also optimists that the current housing trough and off-season factors. "Only when the new market sales are less than 50%, we say that there is a real risk." But this is not happening in Shanghai.　　A property developer said. If housing prices appear further loosening, the industry believes that the earliest affected may be the suburbs of the first-tier city market.　　Some of the High-profile land in 2009, but also a large number of development of suburban housing enterprises may be the first price reduction, including poly Real estate, Green Group and so on. The developer capital chain is a direct factor in determining whether or not to reduce prices. With Paulieproperty, for example, according to the information available to reporters, its 2009 sales revenue of more than 43 billion yuan, but the cost of land is equally alarming.　　As last September-November, Poly took only one item, which cost 21.2 billion yuan. "Although the land transfer payment has a certain proportion and cycle, but the huge land cost of developers is still a large amount of pressure, which will to some extent prompted the developers to accelerate the withdrawal of funds."　　"Some people in the industry said. Some developers who earned a lot of money in 2009 have also seen subtle changes in the pricing of listings in recent years. "Before the leadership of the argument is certainly not to reduce prices, but now it seems that the festival will adjust the price, it is not easy to say."　　"Shanghai Jiading New Town, a developer said. Second-hand housing market, the signs of loose prices have also been reflected. Shanghai Zhongyuan Real Estate broker said that although some second-hand housing source of the listed price is still very high, but the buyer's bargaining space significantly increased. 21st Century Real Estate market research director Huang told reporters that the current Shanghai some plate second-hand housing bargaining space over 10%. Another intermediary said that if the downturn continued into the two quarter, some small and medium-sized intermediary stores may even appear again "closed the tide."