Some small ways to select site keywords in SEO optimization

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The embodiment of SEO and keywords have a direct impact. Although the keyword is extremely important to the website optimization, but people only do the PPC advertisement more often tests, because the result is not good, may change quickly. For Web site optimization, if you choose a good keyword, you must keep a period of time until the Web page is revenue, and use the keyword to link.

Keyword research is a complex process, so it cannot be decided by the customer itself, the agent or the marketing company alone. This week, we'll talk about the basics of keyword research and hope that readers can give some strategies or better ideas.

Keyword research should have a clear plan and cannot refer to Abbott and Costello routine. No matter how much you trust your agents, or your advisors, you have to have a process of iterative research until everyone is satisfied with the selected keyword.

First, the site is optimized keywords and products have a certain degree of relevance, you should put the keywords in their most relevant pages. If your partner insists on sticking to the keywords he has chosen for the site you want to optimize, you may have a problem. Some treacherous people will help customers choose some of the less competitive keywords, so they can guarantee the rankings, and then according to the rankings to prove the results of the optimization, and that even if the optimization is successful. Select keywords to ensure that this keyword is very popular, and can bring you high-quality traffic, no one search keywords even if the top five is not used.

The best way to study keywords is to work with some data and customers who know a lot about their products and services. The selected keywords must conform to two criteria: relevance and popularity. The relevance of keywords involves branding and product-related, and popularity is determined by a range of tools.

We choose the keyword SEO strategy generally includes the following points:

1. Customer website and competitor website Research. In addition to looking at the site's keyword tags, you can also pay attention to the page title, title tags and alt attributes.

2. Open an information gathering meeting with customers. If we want to design or redesign a website, the planning Department and marketing department will often discuss the relevant products and services.

3. Carefully examine the analysis data. Many big customers are using the "Industrial Strength" analysis system, such as WebTrends, omniture, etc. These systems, if set up, can provide effective keyword information, even including conversion data.

4. Analyze paid search and conversion rate data. So you can get the most valuable information if a client is doing a big budget promotion, grab this data

5. Using keyword research tools such as Trellian ' s Keyword discovery,wordtracker, and Wordze.

6. Analyze the links between the customer's website and the competitor's website from the external site.

7. Evaluation of Forrester Research data for enterprises or products.

8. Assessment of community Web sites. Search for competitors and corporate sites on MySpace, Facebook, or LinkedIn and other community sites to find more keywords through consumer interactive information.

9. Think with your own brain. This is one of the most important tools in keyword research, which is why customers and collaborators sit together to study.

Once these start steps are listed, when you want keywords for your web page, use as much of the above strategy as possible, because it is the complete process of keyword research. Anyone who wants to do SEO, make sure that they use at least several strategies to select keywords. Otherwise, you will find that your site many keywords are ranked first, but there is no traffic.

The above keyword selection strategy, I hope you can use when choosing the keyword. Also hope that you support my website www.heyuan58.com taobao bag, thank you.