Some Thoughts on exchange links

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Now Baidu external chain more and more attention, the former new station as long as the page optimization, it is easy to get ranked, but now there is no outside the chain, want to have a good ranking is very difficult. Recently, I also began the increase of external links to the site, the main is the exchange of links, did a period of time, a few times to share some of the experience and we hope to exchange links to help.

1, the exchange of links pay attention to "equal", that is, link between the site to have relevance, ranking, flow, weight and other strength. The purpose of the exchange link is to let the site go up, but more than their own stand too much, others do not want to talk to you. So take it one step at a while.

2, the link is "Ningquewulan", the link website has the basic condition should be:

A. Snapshot 3rd, the snapshot is too backward, the site itself or quality problems or updates are not timely, these are easy to be the search engine down the right.

B.site, the home best first, at least in the first page, can not find the homepage of the site must be in some ways to violate the rules of the search engine, in the search engine observation.

C. Included in the normal, the number of pages and the total number of Web site can not be too far away from the number of serious, but also a poor quality performance.

D. Have a certain PR value. Although the PR value itself for Baidu and no value, but the PR is a measure of the site in the GG weight and the chain of a performance, low PR value of the site, may be due to the quality of the problem is GG penalty, or external links too little lack of support.

3, the link text diversification. We all know the link text to use the main keyword, but do not always use a word, outside the chain is a measure of the quality of the site is a standard, because the search engine that this is the result of natural voting, if all use a word to do the link, it looks unnatural, this strong pull outside the chain of practice and search engine is not consistent with the original intention Usually we optimize also more than one word, in addition to the subjects, there are long tail, not to change several forms. For example, format conversion network mainly do audio/Video converter download, when I do link, the text can be "video converter", "mp4 converter", "3GP converter." These words are the main words of the home page, using different text to do links can improve the weight of different words, but also looks very natural.

4, Exchange speed should be appropriate, exchange 2-3 per week on it. Continue to do so. The construction of the chain should be a long-term process, not a time period of work.

5, regular check links, through the "Link check tool" Check link is very convenient, every few days can be inspected once, to see if there is no k or down the right of the site, and some words in time to delete the link to avoid involvement.

6, exchange links pay attention to certain skills, some of the more cattle webmaster, you add he marked "exchange links", he may not stand to see, also ignore you. Often think the initiative to find links to the station is not too good, so add QQ, not to mention "website cooperation", "business cooperation" such a text, he does not know what you want to do, after the passage, you can explain the purpose, and then the details of the site to him, including your PR, ranking, included and so on (others are cattle webmaster, Don't let people check it out on their own, he won't refuse if you're really good at it.

7, the site to add the appropriate export links. One of my 8207.html "> Navigation site www.daohang365.com in the absence of any outside the chain of the case, PR reached 3, may be the site and the website of the authoritative site links." I remember Zac Teacher also mentioned a situation, that is, link to the authority of the site will also improve the weight of the station. Also, adding some export links helps with Exchange links, because some stationmaster prepares the chain to you to stand, will see you and which station exchanges the link, if he sees you to link several still good station, he may think you and they exchange the link, your station should also be good. So it will also be linked to you.