Some thoughts on the gaming community using content as a bridge for communication

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Due to the work relationship, recently began to focus on the gaming community. The meaning of a community refers to a certain area in which a group of people who are connected and have certain common characteristics live together. The interactive environment that the Web site creates can be called a community, and the behavior of the user in the community is called socializing, and a group of people gather in an environment to communicate. has always been a feeling, for the Internet products, seemingly almost all products want to take the concept of community, with the meaning of social networking not only means that there is a UGC, and the product has become a can rely on users to create their own content and cycle of the system. Social can be said to be the wings of products, especially for tool types of products, when the value of products to play to a certain extent, will encounter bottlenecks, social will make the development of products more space. So it's not hard to understand why products in every field want to socialize, music, sports, and games. For the gaming community, game developers of the test water has never stopped, such as NetEase, Shanda, game developers want to build their own game community, but unfortunately these products ended in failure, especially in the tepid, even if the community is still, but it has been deserted.

The target user group of the game community is the game player, the analysis of the characteristics of the group whether it is the length of the Internet or the age of the user should be considered high-quality Internet users, and gamers are very happy to share. In addition, we can also list the many psychological characteristics of the game players, such as the comparison of heart strong, like to show off, but unfortunately not a user's characteristics apply to all products. In the ideal vision, the game makers want to use social networking players to push the game between each other, both to deepen the depth of the game and to increase the likelihood of the player touching the new game. Using watercress, the CEO of the north, the major manufacturers to build a gaming community is also want to take advantage of the player's value externalities. Players stay in the game for a long time, the logon frequency is also very high, fully regarded as active users. But careful observation we will find that, although the players spend a lot of time on the game, the interaction between each other is very high. However, the content of the player communication is closely related to their position in the game, and this interaction is real-time, the player's interaction in the game by the game itself needs, such as they need to cooperate to complete a copy. These two factors can be said to be the basis of the player's high degree of activity. The composition of the player's group in the game is also determined by the game, and the gathering between people is driven by the factions in the game, and the same faction people will get to know each other. The basis of this interaction exists only in the game, and the foundation of the game's boundary interaction disappears.

If you have been to NetEase, the grand gaming community will find their products in product form with Renren, QQ this social networking site does not differ, users can also be published in the site comments, upload albums, logs, and so on, the difference is only aimed at this group of gamers, all the content want to surround the topic of the game. It turns out that users have little communication in the community. For the shaping of the community, on the one hand, the official website guide, on the other hand is the user's own maintenance (is actually uploaded content). In fact, the former effect is far less than the latter, if the user has no driving force, community guidance no more useless. A problem to be mentioned here is the community atmosphere, for the community, users create content for the maintenance of the atmosphere is very important, a good community atmosphere will not deviate from the direction of development, the second will be conducive to guide other users to create good content. The high volume and quality of content is good for attracting users and increasing user activity. If you want to have a good atmosphere in the community, the most important thing is to find the target users in the early development. Because they have content that meets the needs of the community, plus a shared mindset, it will naturally provide good content for the community. Conversely, if the target users, not only content upload, but also increase the possibility of irrigation.

The power of users to create content in a pan-social network is the sharing of friends and friends, so that users can share content in a wider range of content. Everyone, QQ space is feasible there is also a very important prerequisite is the relationship between acquaintances, which can be said to be the main driving force for user sharing. But there is no strong acquaintance in the gaming community, for the simple reason that your friends are not playing the same game with you, or that there are few friends who play games and can't pull them into the same community. So for gaming society, the user's share without a clear audience, also lack of motivation. The same is new, log and photo album function, you want users to intercept their own achievements in the game or want users to write their own ideas to play the game, this is not impossible, but the threshold for users is too high, not to mention the overall quality of the gamers group is not too high. The existence of the game community is a stranger relationship, if based on the user in the game of the gang and game cooperation in common to the user to guide the aggregation, is a can try the idea.

Although the user is not active in the social network of the game, the user is very active in the game forum. The Forum also belongs to the community, but in the end the forum compared to the social network is still different. The forum is the aggregation of different categories of information, while in social networks information is dispersed. Although information and users are one-to-many in both forums and social networks, users can view all of the information in a forum, while users can only view their friends ' information in a social network. Both have friends, but the forum compared to social networks, the information is organized in different forms, in the Forum will be based on the section to aggregate information, so that in the same number of users, the same time the number of forums in the forum the amount of information to play more effective than social networks. Obviously, the same message will be more popular in the forum. In the forum, even if the amount of information is small, but also to the limited content of the focus presented to the user. You might say that in this way, it is a good idea to extract content from social networks and recommend them to users, but it is difficult to extract the user content without any rules. If you do this, the forum and social will become the same destination two different paths, one is the user to actively contribute and classify information, one is the site to extract. Since the user has the will, why not use the former!

What I've said above is quite cold for gaming, not that games are socially-based, but that they can't be done according to the ubiquitous social network of Renren. For the gaming community, you need to give the player too much guidance, the purpose of which is to provide users with a starting point for interactive communication. As a result, the gaming community becomes a strong-running product, and it's hard to rely on the user's own behavior to achieve the cycle of the system itself, and to have less social flavor throughout the community. Perhaps the game community still cannot build a platform of direct communication between people, but need to use content as a bridge between people.

Via I black Horse by Yun Rui