The use of Internet media to publicize the brand image and visibility of enterprises, or promote enterprise sales of promotional, interpretative articles, including specific news reports, success stories, case analysis and so on.
Network soft wen and traditional newspapers and magazines of the soft text, network soft text threshold is relatively low, as long as the statement fluent, no typos, can be described clearly can be published. Traditional newspapers and magazines are different, they are very demanding in writing. In addition, the network soft text can be sent on many websites, unlimited spread. Traditional newspapers and magazines do not.
The writing method and skill of soft paper
Soft wen after all or advertising, a good soft wen must not let people easily perceive it is advertising. It is best to write the news nature, the user to the news trust is better, easy to accept.
How does the soft article write like the news?
First, the content of the article to have a strong news value. Do not appear too many promotional words, to avoid consumer resentment and be perceived.
Second, there must be a new and fundamental element, that is, to account for time, place, character, event, cause, consequence, and to embed your advertising content in the most significant passages.
Third, the article length should not be too long, can introduce things clearly.
In addition, you can write some personal experience, sincere. To the reader can believe that this is indeed a user experience article, the relevant content is not all praise. After writing, you can stand on the reader's point of view to read the article, to try whether they can accept.
What are the skills of soft writing?
The best control of the title is within 12 words, which is determined by the normal visual and reading habits of the human eye. Short, may not be enough information, too long, difficult to accept. Title to highlight the point, it is best to add keywords, so easy to search.
Text is the key to soft text, should avoid too many ads appear. Appeared too much to become a hard ad, not called Soft wen. To write so that others can not see is advertising, but also beyond the effect of advertising.
Soft writing after the effort to find some large web site submissions, large sites are often reproduced high rates. It depends on your level of writing and your patience to be able to be published.
This article welcome to the pick, please indicate the author and the source, thank you! Author: Guix, Address: http://www.jishiquan.com/marketing/ruanwen.html
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