Sony deals with PSV misleading advertising and US FTC settlement

Sony has already reached a settlement agreement with the Federal Trade Commission FTC on misleading advertising that exaggerates the PS Vita function, and as part of a settlement, Sony needs to buy PS from June 1, 2012 to the present Vita's American users offer 25 of dollars in cash or 50 of dollars worth of designated games or service points, and have banned Sony from promoting such features. The Committee also asked the Deutsch La agency, which is responsible for advertising, that its employees were instructed to post PS Vita advertisements on personal Twitter, while the personal social media of the advertising company's employees should not contain content about the customer.

According to the Federal Trade Commission, PSV once advertised that its users were able to use PSV and PS3 to implement various interactive functions, including pausing to save all PS3 games and continuing the game on PSV, which in fact only works for a handful of PS3 games, while advertising claims that all kinds of games support this feature. Sony greatly exaggerated the ability of PSV, and the false propaganda PSV can play multiplayer live broadcast under 3G connection.

Jessica Rich, director of the FTC's consumer Rights protection Agency, said in a statement, "during the advent of the biggest shopping season of the year, it is also important to remind companies that if they make promises to consumers on their products-such as Sony's" game-changing "function on the PSV, they will have to deliver on their products. ”